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Australia to limit betting ads in sports

Brydon Coverdale

May 27, 2013

Comments: 3 | Text size: A | A

Dale Steyn got David Warner with his first ball of the day, Australia v South Africa, 3rd Test, 2nd day, Perth, December 1, 2012
Betting is legal in Australia, but the federal governments has decided to cut down on broadcasting live odds during television coverage of sports © Getty Images
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The Australian government has decided to cut down gambling advertisements and the broadcasting of live odds during television coverage of all sports, including cricket, in response to the blurring line between commentators and bookmakers. Betting is legal in Australia and the move will be seen with interest in India, where there is a feeling that legalising betting will decrease the influence of criminals in the industry.

The prime minister, Julia Gillard, on Sunday announced that the federal government would demand changes to the broadcasting codes that would limit advertisements for betting companies and the updating of odds from betting companies or commentators to scheduled breaks in play.

For Australia's football codes that would mean such promotions could only be shown at breaks such as quarter-time or half-time, while during cricket coverage it would likely refer to changes of innings and lunch and tea breaks. Any representative of a gambling company providing updates during such breaks will not be able to do so from the venue and will not be able to appear with the commentary team.

The Gillard government's move is largely the result of in-play betting updates during coverage of football codes, especially the National Rugby League. This year, a hefty sponsorship deal allowed bookmaker Tom Waterhouse to appear alongside Channel Nine commentators during their coverage of NRL matches, which prompted a public backlash amid concerns over the growing move to the mainstream of sports gambling.

The NRL and Channel Nine altered Waterhouse's role several weeks into the season as a result of the public reaction to the increasingly blurred line between commentator and bookmaker. Although the prevalence of betting information during cricket coverage had not reached that stage, Cricket Australia's CEO James Sutherland indicated in February that CA would consider what was and was not appropriate, and had already spoken to Channel Nine about the way such updates from sponsor Bet365 were presented.

Sutherland's comments at the time came shortly after the release of the Australian Crime Commission's report into links between performance-enhancing drug use, organised crime and possible betting corruption in sport in Australia. Although cricket was not implicated in any way, the report highlighted the need for vigilance from all sports.

Brydon Coverdale is an assistant editor at ESPNcricinfo. He tweets here

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Posted by milepost on (May 27, 2013, 17:47 GMT)

I'm an Australian who has lived abroad for more than 10 years.. When I first heard a very well known commentator that has been around for ages talking about odds during a broadcast from the commentary box I was really shocked and worried for the future of our sports. This is a great move from the Australian government, a no brainer really. They need to do more, children should not be making an association between mainstream sports and gambling. Imagine listening to Ritchie Benaud or Ian Botham selling betting odds to you - that would be awful for our game!

Posted by here2rock on (May 27, 2013, 11:45 GMT)

Betting destroys families and yet it is allowed like a sport in Australia. It should be banned completely during live matches.

Posted by Teachers on (May 27, 2013, 11:02 GMT)

What a good move!! During the last test matches at home I was appalled to see on-screen invitations to bet, with ludicrous offers like betting whether 'the batsman can score 3.5 or more runs in the 7th over'. My mind went to how this could influence children watching cricket with their fathers. Instead of watching and learning correct footwork or a good bowling action, the child would be prompted to beg the dad to put on a bet. Win, and there is the risk the child could be on the way to becoming a committed gambler. Fortunately, wiser authorities have deemed this to be not part of the sport. Hopefully, commercial interests in cricket will be confined to winning the right to broadcast.

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Brydon CoverdaleClose
Brydon Coverdale Assistant Editor Possibly the only person to win a headline-writing award for a title with the word "heifers" in it, Brydon decided agricultural journalism wasn't for him when he took up his position with ESPNcricinfo in Melbourne. His cricketing career peaked with an unbeaten 85 in the seconds for a small team in rural Victoria on a day when they could not scrounge up 11 players and Brydon, tragically, ran out of partners to help him reach his century. He is also a compulsive TV game-show contestant and has appeared on half a dozen shows in Australia.
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