Bangladesh news May 25, 2012

Sahara interested in sponsoring Bangladesh


Subrata Roy, the chairman of the Sahara group that sponsors India's men's and women's cricket teams, has said that he is interested in sponsoring Bangladesh cricket.

Speaking at an event in Dhaka, he said that it 'may be possible' for Sahara to sponsor the Bangladesh team. "The Sahara logo is seen on the jerseys of Indian cricket team," he said. "Though I am not announcing it right now, but I can say it may be possible to see the same logo on the jersey of Bangladesh cricket team."

Last month, the BCB had announced a request for quotation for the sponsorship rights for the national team. The board, however, couldn't confirm any official approach from the Sahara group.

In February, Sahara and the BCCI's relationship went through a rough patch, with the group saying it was withdrawing sponsorship of the India team and selling their IPL franchise, Pune Warriors. However, after two weeks of negotiations, the two parties patched up, and Sahara is currently serving its third consecutive term as India's sponsors. The last times the rights were open to bidding, in May 2010, Sahara outbid Bharti Airtel, offering Rs 3.34 [US$593,000 approx] crore per match.

Apart from India's senior cricket teams, Sahara also sponsors the country's field hockey men's and women's teams, and was co-sponsor of the 2010 Commonwealth Games held in Delhi.

Mohammad Isam is senior sports reporter at the Daily Star in Dhaka

Comments have now been closed for this article

  • the_unforgettable on May 27, 2012, 16:14 GMT

    I see Sahara's interest as positive sign for our cricket, it proves that Bangladesh is one of the biggest markets for cricket, I would say the 2nd biggest after India. Would be nice if Sahara becomes the sponsor but they need to change the adjustment of their logo on the jersey, the position in the middle of the t-shirt should be reserved for the team's name, not the sponsor's name especially for the national teams.

  • the_unforgettable on May 27, 2012, 16:06 GMT

    @ WickyRoy.paklover : Don't include mediocre players like jamshed, hamad, shahzad etc with likes of chandimal, kohli, raina! At present the brightest Asian youngsters are Shakib, Kohli, Raina,Mathews,Tamim and Chandiamal.

  • M_Rakibul_Islam on May 27, 2012, 13:49 GMT

    Just an effect of Asia Cup per4mance by the hosts. But if BD will flop like 2011, even then SAHARA will also try to get sponsorship, bcoz its an opportunity to get attention of almost 150 million people.

  • Praxis on May 27, 2012, 8:09 GMT

    Grameen Phone should come back, but I doubt they can afford it now.

  • Muhtasim13 on May 26, 2012, 16:25 GMT

    BCB hasn't had a regular sponsor for quite a while now. So I hope that Sahara starts sponsoring the team. It will be quite financially beneficial for the BCB

  • WickyRoy.paklover on May 26, 2012, 14:04 GMT

    @Ahmed Hussain,tamim,rahim world class?do u realy mean it or is it ur wishful thinking (like so many othr illogical bengalis)? On what grounds u people speak with such loudr mouths? I m more than 100% sure that ur team gonna strugle big big time whenevr u play away,ur team gona strugle even at hme against quality bowlng(pak's example in asia cup),u mean ur playrs would b young n othr would snd their youngstr n u would dominate,make clear plz whethr ur nazimudin,anamul haque,jaharul,tamin,mushfique,shurawadi etc are more talntd than ahmd shazad,jamshaid,hamad,chandimal,kohli,raina etc? I gues evrybdy knows d realities,sahara wants ths jst bcoz of ur huge cric folowng nation nt bcoz of ur team's"hidden talnt"

  • Breaking_Point on May 26, 2012, 13:33 GMT

    Neerajprasher@hahaha lol.. wait,don't u know that Sahara extended the india deal when BCCI failed to find new sponsores??

  • BanglafanX on May 26, 2012, 12:12 GMT

    Why not ! a strong economy, one of the safer place in asia, a cricket loving nation. Good business for Sahara.

  • Breaking_Point on May 26, 2012, 12:11 GMT

    I'm waiting for lord_Dravid's comment as an Indian company has allready started their investments in some sectors & now to gain the confidence & popularity,they r willing to sponsore our team! It'll be good for both Sahara & BCB. . . .

  • neerajprasher on May 26, 2012, 11:09 GMT

    BCCI should make a move and get rid of Sahara sponsership.India will get sponsors easily.GO BCCI !!!!

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