Bangladesh news

Sahara interested in sponsoring Bangladesh

Mohammad Isam

May 25, 2012

Comments: 37 | Text size: A | A

Subrata Roy, the chairman of the Sahara group that sponsors India's men's and women's cricket teams, has said that he is interested in sponsoring Bangladesh cricket.

Speaking at an event in Dhaka, he said that it 'may be possible' for Sahara to sponsor the Bangladesh team. "The Sahara logo is seen on the jerseys of Indian cricket team," he said. "Though I am not announcing it right now, but I can say it may be possible to see the same logo on the jersey of Bangladesh cricket team."

Last month, the BCB had announced a request for quotation for the sponsorship rights for the national team. The board, however, couldn't confirm any official approach from the Sahara group.

In February, Sahara and the BCCI's relationship went through a rough patch, with the group saying it was withdrawing sponsorship of the India team and selling their IPL franchise, Pune Warriors. However, after two weeks of negotiations, the two parties patched up, and Sahara is currently serving its third consecutive term as India's sponsors. The last times the rights were open to bidding, in May 2010, Sahara outbid Bharti Airtel, offering Rs 3.34 [US$593,000 approx] crore per match.

Apart from India's senior cricket teams, Sahara also sponsors the country's field hockey men's and women's teams, and was co-sponsor of the 2010 Commonwealth Games held in Delhi.

Mohammad Isam is senior sports reporter at the Daily Star in Dhaka

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Posted by the_unforgettable on (May 27, 2012, 17:14 GMT)

I see Sahara's interest as positive sign for our cricket, it proves that Bangladesh is one of the biggest markets for cricket, I would say the 2nd biggest after India. Would be nice if Sahara becomes the sponsor but they need to change the adjustment of their logo on the jersey, the position in the middle of the t-shirt should be reserved for the team's name, not the sponsor's name especially for the national teams.

Posted by the_unforgettable on (May 27, 2012, 17:06 GMT)

@ WickyRoy.paklover : Don't include mediocre players like jamshed, hamad, shahzad etc with likes of chandimal, kohli, raina! At present the brightest Asian youngsters are Shakib, Kohli, Raina,Mathews,Tamim and Chandiamal.

Posted by M_Rakibul_Islam on (May 27, 2012, 14:49 GMT)

Just an effect of Asia Cup per4mance by the hosts. But if BD will flop like 2011, even then SAHARA will also try to get sponsorship, bcoz its an opportunity to get attention of almost 150 million people.

Posted by Praxis on (May 27, 2012, 9:09 GMT)

Grameen Phone should come back, but I doubt they can afford it now.

Posted by Muhtasim13 on (May 26, 2012, 17:25 GMT)

BCB hasn't had a regular sponsor for quite a while now. So I hope that Sahara starts sponsoring the team. It will be quite financially beneficial for the BCB

Posted by WickyRoy.paklover on (May 26, 2012, 15:04 GMT)

@Ahmed Hussain,tamim,rahim world class?do u realy mean it or is it ur wishful thinking (like so many othr illogical bengalis)? On what grounds u people speak with such loudr mouths? I m more than 100% sure that ur team gonna strugle big big time whenevr u play away,ur team gona strugle even at hme against quality bowlng(pak's example in asia cup),u mean ur playrs would b young n othr would snd their youngstr n u would dominate,make clear plz whethr ur nazimudin,anamul haque,jaharul,tamin,mushfique,shurawadi etc are more talntd than ahmd shazad,jamshaid,hamad,chandimal,kohli,raina etc? I gues evrybdy knows d realities,sahara wants ths jst bcoz of ur huge cric folowng nation nt bcoz of ur team's"hidden talnt"

Posted by Breaking_Point on (May 26, 2012, 14:33 GMT)

Neerajprasher@hahaha lol.. wait,don't u know that Sahara extended the india deal when BCCI failed to find new sponsores??

Posted by BanglafanX on (May 26, 2012, 13:12 GMT)

Why not ! a strong economy, one of the safer place in asia, a cricket loving nation. Good business for Sahara.

Posted by Breaking_Point on (May 26, 2012, 13:11 GMT)

I'm waiting for lord_Dravid's comment as an Indian company has allready started their investments in some sectors & now to gain the confidence & popularity,they r willing to sponsore our team! It'll be good for both Sahara & BCB. . . .

Posted by neerajprasher on (May 26, 2012, 12:09 GMT)

BCCI should make a move and get rid of Sahara sponsership.India will get sponsors easily.GO BCCI !!!!

Posted by   on (May 26, 2012, 9:47 GMT)

I am from BD,its a good move,lets see how far it goes.Regarding Tamims issue,as described by Mr Subrato Roy seems very unfortunate.Hope coming season will be positive from Bangladesh fan group

Posted by LifenCricket on (May 26, 2012, 9:10 GMT)

Any company who sponsors a sports team does it as an advertisement/ Promotional expense. They just just don't spend company's money just according to their whims and fancies. Obviously, Sahara who is a micro-financing giant, and now also coming into the FMCG foray, is eyeing Bangladesh as a potential market for both. For micro-financing, which is a big part of Bangladesh and you need to build trust to gain the market. FMCG runs on brand loyalty. Therefore, it makes perfect sense to build a brand, around something which the Bangladeshis are most passionate and proud about. This is again because of the gradual success Bangladesh is gaining in cricket among any other competitive sports. So there is nothing wrong, This is how it happens everywhere in the world, so Sahara is doing no different : A brand building exercise as a new entrant to a new market.

Posted by   on (May 26, 2012, 8:01 GMT)

It will look very weird & freaky if Bangladesh & India play against each other, both wearing jerseys sponsored by Sahara!

Posted by   on (May 26, 2012, 5:19 GMT)

GOD NO! Horrible!! This is outrageous!

Posted by g.narsimha on (May 26, 2012, 5:16 GMT)

SALHETBDCRICKETEXPERT4U-U mean u r team can beat only once in 5 fears ,we are waiting for matches in ZIMBABWE in JUNE till that time be happy &celebrating on once in a decade wins .

Posted by S-Matrix on (May 26, 2012, 2:25 GMT)

Those who keep in touch with Bangladesh economy will be aware of the recent stream of positive reviews received from various large financial and commercial institutions. Sahara is cashing in at the right time. And what better way to announce its entrance than to sponsor the hottest commodity at its rise?

Posted by   on (May 25, 2012, 23:39 GMT)

Unlike SL Board or SA boards, BCB isnt in need of money anyways. They have plenty of money than their cost because they get their land, offices etc. for free from the Government and extra. From the BPL, they made tons of money and also Numbus also owes millions of dollars to BCB.

Nevertheless, its good that Sahara is sponsoring the team. They need the sponsorship if they are planning to build their reputation in Bangladesh where they have no presence whatsover compared to Uniever, Bharti Air, Mahindra etc. Grameen Bank has been sponsoring BCB for many years at all levels of cricket but if they face a competion, not bad for BCB.

Posted by Quddus-Mamu on (May 25, 2012, 22:57 GMT)

@wiseshah : I think Shara has more than one business. They may use something else for Bangladesh team if they want to sponsor both teams.

Posted by Saif_I_Khan on (May 25, 2012, 22:40 GMT)

@ Arthur Vidiarthi : Winning a cricket match and business are two different thing. Business does not always correlate with wins (e.g. KKRs first few seasons). SAHARA very well eyeing the market in Bangladesh- they already have investment plans in Bangladesh as well in different arena and you know Cricket is the most effective advertisement strategy in Bangladesh.

Posted by   on (May 25, 2012, 22:38 GMT)

its really good move from BCB. i support Sahara group, they can develop our cricket.

Posted by   on (May 25, 2012, 21:45 GMT)

very funny... mr roy if u care for bangladesh cricket then u shd given chance to tamim in atleast one match of pune ........

Posted by SylhetiBangladeshiCricketExpert4u on (May 25, 2012, 21:05 GMT)

Sahara Will Sponsor BD now....Becoz they saw BD knocked out india from Asia Cup 2012...once more after 2007 Wc

Posted by   on (May 25, 2012, 20:32 GMT)

Shuroto rao is bengali. i think he wants to show his positive attitude towards bangladesh cricket as a bengali. I wont mind if shahara sponsor Bangladesh cricket team as long it is good for our cricket. I know someone will be opposing this deal just because it is Indian company but 1 must not forget that previously BD cricket team sponsorship was given by another forgein company, Grameen Phone.

Posted by ravi_88 on (May 25, 2012, 20:25 GMT)

I'm an indian fan, I must say Bangladesh is one of the most exciting cricket team to watch in last few years.they played exceptionally well in asia cup.if they get good support economically they h've potential to become one of the stronger team in future. :-)

Posted by Nair_saab on (May 25, 2012, 20:05 GMT)

But on a serious note, cricket is very popular in Bangladesh..& they are showing signs of improvement... a team with was just a walkover for other teams in the Asia cup has now started challenging and even winning matches against them (even though the timing of the Asia cup is questionable..!), this will be the best time to support them. Sahara will also benefit (if they gets the jersey sponsorship) as Bangladesh is an important & big emerging market & no better advertising in bangladesh than their national cricket team player jerseys.

Posted by   on (May 25, 2012, 19:41 GMT)

Because one day the other Top International Teams have to field their inexperienced youngsters one day, when their inexperienced youngsters not all but most of them play against the Bangladeshi experienced youngsters like Shakib, Tamim, Rahim etc, Bangladesh are obviously most likely to win and one of the clear signs was the recent Asia Cup meeting between India and Bangladesh. Although in that match India still fielded some Top experienced International players like Sachin and Dhoni, yet the majority of that Indian Team during that match against Bangladesh were just as young as Bangladesh but lost comfortably so that's why a smart company like Sahara are thinking of sponsoring and helping Bangladesh because it will benefit their company after all Bangladesh is a country of some 160 million people only behind India and Pakistan in population but just like India, the Bangladeshi's are also passionate about Cricket. So whether you like it or not, Bangladesh are the Future of Cricket :)

Posted by Nair_saab on (May 25, 2012, 19:36 GMT)

Why is Sahara going for Bangladesh team...? They dont even play 20 odis in an year and most of their matches are aginst low ranked teams like Zim or Ireland or current WI. They havent won a Test match aginst the big teams. they are a mere walkovers in tests for other teams till now and i think for atleadt some more years. But hey subrato roy sahara love sport & loves charity & by this sponsorships he is getting an oppetunity to do both at a single go.

Posted by   on (May 25, 2012, 19:33 GMT)

Sahara has realised something important and for those don't know why a successful company will abandon a Cricketing giant India and choose the so called 'minnow' Bangladesh is very easy to explain and understand. Bangladesh whether you like it or not are the team on the rise and although at this moment they are still a weak team compared to the others, the future looks very different to what it was 10 years ago or even today. Sahara are discussing with Bangladesh because out of the 10-12 Top International Teams out there, Bangladesh Cricket Team are by far the youngest in fact, none of their players are not even in their 30s yet which is pretty impressive considering the fact this Bangladesh Team have been competing with the senior guys. A lot of Bangladesh players are already World Class like Shakib, Tamim, Rahim etc but yet they're so young and soon the other top teams will have to let go of of their senior players sooner or later and field their inexperienced youngsters instead :)

Posted by   on (May 25, 2012, 19:31 GMT)

joss joss joss........thnx a lot....Subrata Roy is a Bangladeshi by born....His mother is also Bangladeshi by born....

Posted by Masking_Tape on (May 25, 2012, 19:26 GMT)

"but I can say it may be possible to see the same logo on the jersey of Bangladesh cricket team."

Stop making it sound like it would be an honor for Bdesh team. Or you're doing them a favor. It should be other way around. For ANY team not just bangladesh.

And also sponsors need to stop putting their huge logo in the middle of the jerseys, that's where the TEAM name goes.

Posted by Shamim_araf on (May 25, 2012, 19:12 GMT)

It's a positve sign from Shahara group,as they are willing to invest in Bangladesh at real estate business.

Posted by   on (May 25, 2012, 19:09 GMT)

Much needed money for Bangladesh and also doubtless nowhere near as expensive as their India deal.

Posted by   on (May 25, 2012, 19:06 GMT)

Good to see Mr Subrata Roy is intrested to sponsoring Bangladesh cricket team.......!

Posted by   on (May 25, 2012, 19:04 GMT)

no way !! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by Nadeem1976 on (May 25, 2012, 18:52 GMT)

Good sign for Bangladesh, good sponsor means good money and better development of cricket in bangladesh. Good job Sahara.

Posted by   on (May 25, 2012, 18:24 GMT)

Would be Kind-Of good for Bangladeshi fans,but Sahara would lose alot of money on them...

Posted by wiseshah on (May 25, 2012, 17:58 GMT)

not a bad news. how it will look if two team plays against each other and have same logo

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