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January 25, 2007

Indian cricket

Race slur boomerangs with cricket ads on TV

Martin Williamson





© Channel 4
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As the row over claims of racism on TV show Big Brother subside, the Hindustan Times reports that in India TV advertisements for the current India-West Indies one-day series have provoked protests from people who claim they suggest that Indians are racist towards West Indians.

Ad guru and theatre personality Alyque Padamsee told HT "the ads were disgusting … they certainly encourage racism. It is the ultimate in gadhagiri (idiocy). Just because I love my country’s cricket team does not mean I should hate every West Indian.

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Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa

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