ICC World Twenty20 2009 May 31, 2009

ICC's predictions out of this world

The ability of sporting bodies to hype their own products should never be underestimated

The ability of sporting bodies to hype their own products should never be underestimated. Rarely does an event seem to pass without it being heralded as the “most watched” in history.

In 2007, the organisers of F1 claimed a global audience of several squillion before someone noted that appeared to assume that everyone in China watched the brief clips on the evening news rather than sat glued to the entire race.

Now Stephen Brenkley in the Independent has pulled up the ICC. Earlier this week it gushed that the World Twenty20 will be seen in 218 countries around the world. He noted that there are only 194 recognised countries on the planet.

Perhaps any readers in Burkina Faso or Tuvalu would let us know how they are enjoying the event?

Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa

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