July 16, 2009

Ashes 2009

Flintoff to appear in pedalo video

Will Luke

It’s a sure-fire certainty that Andrew Flintoff is set to absolutely rake it in as he steps away from Test cricket to concentrate on one-dayers. He remains arguably England’s most marketable cricketer, one of those few cricketers whose name and face is familiar even to those not so enamoured with cricket.

His lowest, wettest moment as a cricketer – pedalo-gate in 2007 - is set to earn him and his charity a bucket load of cash, too, in a new advert for men’s deodorant. Flintoff will appear in a viral advert seen pedalling through rivers and canals after a bunch of Australians try to sabotage his transport in getting to an Ashes Test, by swapping his car with a pedalo.

The pedalo will be auctioned on eBay, the proceeds going to support Flintoff’s charity, the AF Foundation, and the video can be seen at The Guardian.


Will Luke is assistant editor of ESPNcricinfo

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