April 23, 2010

Indian Premier League

In trouble: The World's Only Indian Brand

Jamie Alter

IPL India is in shock, writes Sharda Urga on her blog in India Today, and that includes not just everyone with a stake in the event itself, but everyone who believed that the IPL was living proof of new India’s entrepreneurial muscle.

The official IPL power structure was blinded by the light. On Thursday evening, former India captain Mansur Ali Khan Pataudi, a member of the IPL Governing Council whom Modi is battling against, confessed to the council’s errors on Indian televison saying, “As long as the product looked good, I was happy with it”. Those part of this “good” product – cricketers and commentariat - offered nothing other than devotional diarrhoea because it was part of their contract and their cheques did not bounce.

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Jamie Alter is a senior sub-editor at ESPNcricinfo

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