It's all Dhoni on TV
According to a Forbes survey, MS Dhoni, the India captain, took home $8 million in endorsements last year. It should come as little surprise then, that Dhoni has topped the chart for celebrity endorsements on TV during the first six months of 2010.
Not only has Dhoni - who recently signed a three-year endorsement deal worth approximately Rs 2.1 billion ($42 million), which is now the richest deal in Indian cricket history - left behind the likes of Shahrukh Khan and Sachin Tendulkar in his wake, he is also ahead of many Bollywood actresses, like Kareena Kapoor, Sonam Kapoor, Kajol and Aishwarya Rai Bachchan. According to the Adex survey of TAM Media Research, Dhoni endorsed brands for 24 companies on TV between January and June this year, while Khan and Tendulkar were seen promoting the products of 16 and 15 firms.
Akhila Ranganna is assistant editor (Audio) at ESPNcricinfo