Ireland cricket September 5, 2013

Business is booming

ESPNcricinfo staff
Sport for business reveals despite Ireland's loss to England in the only ODI at Malahide, cricket in the region has lots to benefit from such a grand debut for international-standard stadium

Ireland versus England is never short of interest and Malahide could not have hoped for a better introduction to the world stage. Home captain William Porterfield struck a century to ignite hopes of another famous upset. But his opposite number and fellow Irishman, Eoin Morgan's skill at controlling the chase fetched him a ton and England the victory. Despite the loss, Sport for business believes the game provided an occasion for the fans, journalists, people in political office and from industry to realise the market for cricket in Ireland.

The best estimate of the financial exposure taken on to build a 10,000 seater temporary but international standard arena was between €375,000 and €400,000. When the final financial calculations are done they will likely show that a small cash profit was made. In straitened times that is important but the real and invaluable benefit lies in the establishment of the sport in the public eye as a serious endeavour, with the scope for young players to advance, and as a medium for corporate investment that delivers a return.

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