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April 13, 2006
Zee TV has won the exclusive telecasting rights for next week's DLF Cup between India and Pakistan in Abu Dhabi. The two one-day internationals, which take place at the newly-built Zayed Cricket Stadium on April 18 and 19, will be in aid of the victims of the devastating earthquakes that hit the subcontinent in October last year.
For the sum of US$219 million, Zee Sports has acquired the global media rights for the 25 matches that India are scheduled to play on neutral ground over the next five years, which works out at US$8.77 million per match.
Yogesh Radhakrishnan, managing director and CEO or Real Media-Zee Network, said: "These international matches will definitely put Abu Dhabi on the world map of cricket, and Zee TV Middle East is proud to play a leading role in showcasing the capital's sporting infrastructure.
"Acquiring the global media rights is further proof of our commitment to promoting this game across the world and bringing exciting cricket right into the homes of cricket lovers."
© ESPN Sports Media Ltd.
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