November 2, 2001

Essex announce three-year sponsorship deal

Media Release

Essex County Cricket Club has revealed their new main Sponsor for 2002-2004.

Panacea Services Limited are a Technological Solutions company based in London and their six-figure sponsorship of the County has been agreed after several weeks of negotiations.

Commercial Manager Dave Comley said: "We are delighted to welcome Panacea Services Limited on board to Essex County Cricket Club. It has been a pleasure negotiating and working with them and particularly with one of the partners, Anthony Bright. His love of cricket in general and Essex in particular bodes well for a good working relationship on both sides. The deal is a beneficial one for Essex and will mean `Panacea' branding displayed on the County Championship shirt and the County sweater for at least the next two years with an option for extension after that time. They will be known as the Official Main Sponsor of Essex County Cricket Club."

Dave Comley also acknowledged the previous Main Sponsor, Tiptree: - "Tiptree were exemplary sponsors and sincere thanks must go to them for their support of Essex for the past two seasons. I hope that we will continue to see Tiptree here in 2002 and beyond."