Top-performing UK cricket website April 6, 2006

Cricinfo scoops prestigious online award

Cricinfo staff

Cricinfo.com has received a prestigious industry award recognising it as the UK's best performing cricket website.

Cricinfo was presented with the `Top Performing Website' accolade at the recent Hitwise Annual Top 10 Awards ceremony in London (www.hitwise.co.uk)

According to independent data from Hitwise, a leading online market research specialist, Cricinfo regularly accounts for more than six out of ten visits to UK cricket sites. By comparison, its nearest competitor claims less than ten per cent of visits.

Andrew Hall, Cricinfo's head of product, said that the award underlined the impact that the site had made in the UK and its status among major names in the online sector.

"Hitwise is an important indicator of comparative performance in the UK online marketplace, so it's very pleasing that Cricinfo has been recognised as a market leader by the Top 10 Awards. Award winners in other categories included Tesco, Lloyds TSB, Google and eBay, so we're in very good company," said Mr Hall.

Cricinfo's dominant position is underpinned by figures showing that it attracts more than three million individual users each year in the UK, who between them record over 300 million page impressions.

With over 20 million users around the world, Cricinfo is the largest cricket website globally, commanding a market-leading presence in India, Australia and most other traditional cricket playing countries. The site is also a significant player in the USA and Canada.

The site's global success is based on an unrivalled combination of live scores, constantly-updated news, authoritative editorial and comment, huge statistical capability, dedicated country sites and a growing selection of interactive online entertainment.