England news February 28, 2014

Debt-ridden Yorkshire pray for England miracle


Yorkshire's financial predicament has grown ever deeper as they have announced further heavy losses to take their debts towards £24m and appealed for the public to unfold its arms and start to support Test cricket

A disastrous May Test against New Zealand was the chief cause of a £600,000 loss in 2013 which would have been much worse were it not for a one-off interest rebate of £563,000 from HSBC, according to club accounts published today.

Yorkshire are desperate for England to regain the affection of supporters after a whitewash in Australia and the brouhaha surrounding the enforced international retirement of Kevin Pietersen. And Yorkshire supporters - even before things went badly awry - seem less entranced than most.

Only 36,000 spectators attended May Test against New Zealand, with Yorkshire excusing a dire return on bad weather - the first day was washed out - and the presence of Ashes Tests at three nearby venues - Chester-le-Street, Manchester and Nottingham, all less than two hours' drive away. They also conceded that to price the cheapest ticket at £40 in the north of England was a miscalculation and have reduced ticket prices for the Sri Lanka Test this year.

There was another washout for the ODI against Australia in September - the third ODI to fall to the weather in Leeds in five years - although this did not have a detrimental effect on Yorkshire's finances as the match was sold out in advance and refunds were paid courtesy of the ECB's bad-weather insurance.

But Yorkshire privately concede that the problem runs deeper than just bad weather, uninviting opposition or expensive tickets. The fact is that Yorkshire supporters have become increasingly resistant to supporting the Headingley Test and the proud old ground remains far from enticing despite heavy expenditure.

New Zealand attendances were dire despite the presence of Yorkshire's two brightest young batsmen, Joe Root and Jonny Bairstow. And the weather was not so poor that England did not have time to win the match.

Yorkshire must now brace themselves for another early-season Test - this time against Sri Lanka - and unless the Yorkshire public awakens, and rediscovers a desire to support the England side, the county's financial position could grow ever bleaker.

In other words, the supporters' tendency towards parochialism could damage the very county they profess to champion.

Only the fact that much of their debt is underwritten by the club chairman Colin Graves, the multi-millionaire founder of the Costcutter supermarket chain, is keeping Yorkshire solvent

As Graves made clear in the annual report, to be formally presented to members at the annual meeting on March 29: "For the club to prosper and grow, it is vital that we all continue to support international cricket at Headingley. Internationals are guaranteed every year until 2019, but we cannot afford to be complacent.

"We need the support of the whole of the Yorkshire cricket community for international cricket to prosper in the county, and ultimately the public to support us by buying tickets."

When it comes to Yorkshire cricket, neither are there any signs of the much-trumpeted economic upturn with commercial income down by £150k on 2012.

Yorkshire did not bid for an Ashes Test last year - nor have they done so for Australia's next visit - as it could cost up to £2m to stage. They also had a disastrous experience in 2010, when they lost around £1m staging the neutral Pakistan v Australia Test, when Pakistan fans stayed at home and professed to prefer limited-overs cricket.

Yorkshire are also desperate for the revamped NatWest Blast to be success, although the switch to a lengthy tournament to be played predominantly Friday nights for much of the summer, rather than rely upon the razzmatazz of a short, star-laden tournament, has not convinced everybody.

Yorkshire have signed the Australian Aaron Finch, one of the most destructive Twenty20 batsmen around, and he needs to fill Headingley to bring them signs of financial hope.

David Hopps is the UK editor of ESPNcricinfo

Comments have now been closed for this article

  • Jackie on March 2, 2014, 0:18 GMT

    Filling the ground is not a problem for the Riverside. The debt problems of Durham have nothing to do with international matches but expensive borrowing in times of plenty to develop the ground. County Durham is even poorer than Yorkshire - a lot poorer. Durham had to start from scratch as a first class county. It needs - and can't afford - lights which every Test match is going to require in the future according to Giles Clarke.

  • ESPN on March 1, 2014, 21:24 GMT

    If the people of Yorkshire can't be bothered to support England then take international cricket away from them. Yorkshire will either go bust or have to sell Headingley and move to a smaller ground. Everyone moaning about not picking KP is not a real cricket fan anyway. Good riddance to him I say.

  • Carl on March 1, 2014, 20:15 GMT

    Lets not make excuses and who really cares about the reason, the fact is that the ground doesn't sell out (unlike a lot of other grounds) so why reward them with the premium tests just so they can attract more fans.

    Reward the grounds that do attract the fans and leave the others behind.

  • Android on March 1, 2014, 12:19 GMT

    A test match with India will not only wipe out all their debt, it will give them reserves for years to come.

  • Rue on March 1, 2014, 0:40 GMT

    I won't pay to watch ENgland for the foreseeable future. I'm too disgusted at KP's sacking. I want to watch the best players play for the national team when I pay my money. So ECB can get stuffed, Cook has also shown what a weak captain he is and he knifed KP so I hope he loses and then also gets the sack. by the way ECB. I have paid to see England play every year for the last twenty in either a test or ODI I, I'm not just some half hearted supporter? In am a cricket lover, my Money will go solely to my county Worcestershire, they at least value their supporters.

  • LAVIGNE on February 28, 2014, 21:16 GMT

    Instead of praying, YCCC should ask ECB to select the one and only KP Pietersen !

  • ESPN on February 28, 2014, 20:07 GMT

    Asking Yorkshire folk to put their hand in their pocket... good luck!

  • Jeff on February 28, 2014, 18:53 GMT

    ECB ocks constantly harking that '£40 is good value for money' and '£40 for a days entertainment compares favourably with sports like football' need to get real. These ocks obviously have never lived outside London. £40 may be fine there, but £40 is more than most workers in Yorkshire have disposable income for the week. Plus theres the size of Yorkshire. Unless you live in Leeds or Bradford, you are going to be spending £30 in train fares to get from your village to a city on the main line (and back again), then another £20 to get from that city to Leeds. Add the gate fee, and it adds up - £90 for the day just to get in. Remember the typical Yorkshireman earns around £190 a week before tax as opposed to the £580 a week a Londoner earns. YCCC need to drop ticket prices drastically and put on free trains for ticket holders to places around the county and back - for both Tests and first class games.

  • Robert on February 28, 2014, 17:48 GMT

    Problem is the way test cricket is organised. ECB make grounds bid for matches - making them take the risk for poor attendance.Then they dont pick the best side!

  • Ray on February 28, 2014, 17:34 GMT

    @SurlyCynic: "Would you pay 40 or 50 quid to watch Cook and Trott play around all day?" I guess that the answer is 'Yes' , given that Lords, The Oval, Trent Bridge, Old Trafford and Edgbaston routinely sell-out no matter who is the opposition.

    However, filling the grounds does seem to be a problem for some grounds such as Headingley, The Riverside and the SWALEC. No idea what the answer might be.

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