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Marketing and Communications Specialist (Job Ref: MCS)

The Hong Kong Cricket Association (HKCA) is seeking a suitable candidate for the position of Marketing and Communications Specialist who will be responsible for the management of all marketing and communications activities of the HKCA.
Job Description
1. responsible for the PR & Communications, brand building, sponsor and event management/co-ordination and revenue generation of the Association and its related events.
2. Develop the Hong Kong Cricket brand to meet the objectives of growth across all areas of the game and to identify the audiences that are key to the future growth of the game, and focus marketing activities appropriately. Such expertise is to help HKCA adopt a more strategic approach on promoting cricket and hence to develop the new 4-year Strategic Plan 2014 - 2018.
3. Develop the Association's website, ensuring that it provides the end user with up to date and informative content in a user-friendly format.
4. The Specialist will be expected to master the online, offline marketing and social media in order to disseminate the message out.
5. Skills to increase our reach and build the database is required, which needs to stretch well beyond that into corporate, schools and associations.
6. Responsible for the development of e-newsletters and explore alternative digital marketing initiatives and ensure that the websites and other publications/marketing materials serve not only as tools to inform the existing cricketing community, but as an important medium to ensure a wider exposure of the game in Hong Kong and China, in two languages. 7. Seek and exploit possible new sources of income and funding opportunities for the benefit of the Association, and develop a robust sponsorship programme for the national teams and Hong Kong cricket in general.
8. A media plan will be required to be produced in order to cultivate the long term relationship with both English and Chinese media in order to keep a constant exposure of cricket.
Requirements
  • A minimum qualification of university degree in the related field, with at least 3 years of solid marketing and communications experience
  • Energetic and capable to work independently with good communication, interpersonal, problem solving and analytical skills
  • Good command of spoken and written English and Chinese
  • Fond of sport, especially Cricket, will definitely be an advantage
  • Proficiency in MS Word, Excel and Powerpoint Presentation
  • An initial period of 4 months' contract will be offered inthe region of HKD30K/month, which is on renewable basis.
  • Immediately available is preferred
Package
A competitive salary, bonus and benefits package will be offered to the successful candidate.
Interested parties please apply on or before Monday, 9 December 2013 in confidence with full resume, stating salary history and expected salary, and available date by email to the General Manager: hr@hkcricket.org (Please mark the Job Ref on the email).
Any applications received after December 9, will be regarded as the second batch of candidates for consideration if there is still any availability.
* The salary of the position is subvented by LCSD.
**Only the short-listed candidates for interview will be notified.
***All information collected is for recruitment purpose.