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August 5, 2014
The BCCI has retained a base price of Rs 2 crore (approx. $328,000) per international match while inviting bids for a series title sponsor for all the international games and major domestic tournaments in India over the 2014-15 season.
Currently, only one home series, against West Indies, is scheduled in the forthcoming season. As the series comprises three Tests, five ODIs and a Twenty20, the BCCI's marketing committee decided to float the tender only for the nine international games and it is hoping to earn at least Rs 18 crore (approx $2.95 million) from series sponsorship rights over the next six months.
The marketing committee was advised to invite bids only for the coming season since the FTP from 2015 was "still being finalised". Once the international fixtures from 2015 to 2023 are sealed, with at least two series to be played at home every season, the BCCI hopes for better returns from series-title sponsorship.
The highest bidder for this season will also get the title sponsor rights for the Ranji Trophy, Irani Cup, Duleep Trophy, Vijay Hazare trophy and Prof DB Deodhar Trophy.
Star India had bought the rights at the same base price for the last season, in which India played two international series at home.
The bids will be opened on August 28 in the presence of all the bidders and the invitation to tender documents will be available at the BCCI office in Mumbai for Rs 2 lakh (approx. $3,280) from August 6 to 26.
© ESPN Sports Media Ltd.
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