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Micromax bags series title rights for 2014-15

Amol Karhadkar

August 28, 2014

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Sachin Tendulkar heads down to the presentation after his final Test, India v West Indies, 2nd Test, Mumbai, 3rd day, November 16, 2013
Last year, Star India was the lone bidder for title rights despite the season including Sachin Tendulkar's farewell Test © BCCI
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Micromax has bagged the BCCI's series title sponsorship rights for Rs 20.02 million per match for all international cricket to be played in India in the 2014-15 season. India are scheduled to play one home series in this period, against the West Indies. Micromax will also be entitled to title rights for five major domestic tournaments including the Ranji Trophy.

The rights were awarded when the BCCI marketing committee opened the bid documents in the presence of Micromax officials, who submitted the lone bid, in Mumbai on Thursday. The BCCI has once again failed to attract sponsors for international cricket in India. Star India, the lone bidder for the 2013-14 cycle, won the rights last year at the base price of Rs 20 million.

Sanjay Patel, the BCCI secretary, attributed the lack of market interest to "only one series slated for the rights cycle". Patel said the board was delighted to have a new corporate on board. The BCCI expects more corporate interest for the next rights cycle.

"By the time the next tender would be floated, market conditions would have improved," Patel said. "Besides, the new FTP cycle would have started and we will be better placed to evaluate the situation."

Amol Karhadkar is a correspondent at ESPNcricinfo

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Posted by Cricfever_PM on (August 28, 2014, 14:32 GMT)

@Amit: I remember we played last tri-angular in home at 2003 with NZ & Aus. At-least once in two year tri serious will make tournment more exited

Posted by   on (August 28, 2014, 11:15 GMT)

I miss Tri-angular series!! So rare these days...

Posted by   on (August 28, 2014, 8:29 GMT)

I think india should play more tests in india.. minimum 2 - 3 series every year should be planned in all seasons and equally distributed test / ODI to all the stadiums.

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