IPL 2012

TV ratings for IPL continue to fall

Tariq Engineer

April 20, 2012

Comments: 124 | Text size: A | A

Kieron Pollard hits out, Mumbai Indians v Rajasthan Royals, IPL, Mumbai, April 11, 2012
Mumbai Indians' win over Rajasthan Royals, in which Kieron Pollard played a big role, drew the highest rating in the week gone by © AFP

Television ratings for the IPL have continued to fall in comparison to 2011, but observers say the IPL is still a "very successful media property" and when it comes to ratings, it has been a victim of its own initial success.

The average Television Viewer Ratings (TVR) for the first 16 games of 2012 was 3.65, down 8.75% from the average of 4.00 at the same point last season. (TVR is a time-weighted figure which accounts for time spent by viewers in addition to the number of viewers). The cumulative number of people who tuned in to watch those games also declined from 127.40 million to 122.44 million, a drop of 3%, according to TAM Sports, a division of Tam Media Research, the leading television ratings agency in India ("Cumulative reach" is the number of individuals who watched a channel/programme for at least one minute).

However, the continued popularity of the league in relation to other television channels was reflected in the IPL [shown on Set Max] claiming the top five highest rated shows for the week from April 8 to April 14 and seven of the top 10, as reported by IndianTelevision.com. The game that drew the highest rating was Mumbai Indians' Kieron Pollard-inspired defeat of Rajasthan Royals on April 11, which posted a TVR of 5.26. Mumbai Indians' last-ball victory over Deccan Chargers on April 9 finished a close second, with a rating of 5.2.

"Viewership may have dropped but give me any other property that gives that kind of TVRs," Hiren Pandit, Managing Partner-Entertainment, Sports and Partnerships at Group M, a prominent media buying agency, told ESPNcricinfo. "That in itself says everything. The story is about, are you comparing the IPL to the IPL or are you comparing it to something else.

"What we need to keep in mind is that any repeat has also delivered lower TVRs. At some point, it will settle down."

Typically, if a television program on a general entertainment channel posts an average TVR of 4.00, it is considered to be a success. At this stage in 2010, the IPL had an average rating for 4.61. However, with the IPL on television screens every day for seven weeks, even an average of 3.65 is an indication of a show with a strong appeal. "Getting a three-something TVR is not bad at all," Santosh Desai, brand analyst and managing director of Future Brands, said. "To get it consistently on a daily basis is excellent. There is nothing that compares. You are talking about a very successful media property."

Of course, none of this is to say the league does not have its concerns. Prior to the season starting on April 4, Sony had reportedly only sold 60-70% of its total inventory (at a rate of around Rs 5 lakhs for a ten-second spot) and has fewer advertisers this year than last. Executives at Sony did not respond to calls or text messages seeking comment.

According to Desai, the IPL's biggest problem is that it was overpriced at the very beginning, with too many people trying to squeeze too much money out of it. Viewership for the tournament is also based on sentiment, he said, and sentiment can change very quickly. "When the tide turns, then it can turn dramatically."

One potential explanation for the decline in ratings, Desai said, is that some of the non-cricketing audiences that took to the IPL in earlier years are now returning to their normal viewing habits. "The moment you decide to watch the IPL, you decide not to watch something else. So I think what you are seeing is a tipping of the balance back and a return to normal programming by the non-cricketing audience."

Pandit expects the ratings to be improve thanks the recent spate of close games and said that in the ultimate analysis, the league's continued appeal with viewers will depend on the quality of the cricket and not the entertainment that surrounds it. If the matches are exciting, then "you don't want to miss out when someone in the office tells you, 'did you see the match last night?'"

Tariq Engineer is a senior sub-editor at ESPNcricinfo

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© ESPN Sports Media Ltd.

Posted by   on (April 23, 2012, 12:34 GMT)

Becuase of Power failure in south India the IPL TV watching rate has come down

Posted by Hammond on (April 23, 2012, 11:57 GMT)

Funny that everyone is defending the IPL when it is clear that the bubble has burst. People want country vs country (at least outside India)- I wonder what the viewership would be if Pakistan toured India for a test series?

Posted by   on (April 23, 2012, 4:02 GMT)

i think we can't just look at the viewer that are watching on television what about people that watch online

Posted by CricketLoversRuleTheWorld on (April 22, 2012, 12:32 GMT)

yaaahhhhh :) .. u ppl r not interested in IPL .. and thats why u r commenting abt IPL.. ;)

Posted by   on (April 22, 2012, 11:52 GMT)

I am surprised to see IPL has made English and Ausiee's so emotional. They have last their rational thinking and in hate of IPL they started hating T20 in all. This shows the sucess of IPL and envy around.

I can understand the commendators from the coutries. Most of these guys had played very few One dayers and they had trouble accepting one dayers and you can't expect nothing more from these guy's :-) Its time for channels to replace them with folks who understand modern cricket well.

IPL haters who read IPL info with great interest this is the reason for drop in IPL viewership. - the reason for drop in viewership in IPL this and last year is our neibhouring Pakistani players have not participated and this has taken interest out of them and the bad part is they are more populous than English & Ausiee put togather and do not think anybody will dare comment on viewership once they are back.

Posted by hawkeye30 on (April 22, 2012, 9:48 GMT)

I have to say the IPL is centered by commercial interest just like otherr major sports events such as F1. Its great for players who doesn't represent their country but good enough to play with the big boys. Being fair by the players cricketers careers are unpredictable hence this is a good opportunity for them to get paid maximum for their skills. Nothing wrong at all in this. If you or myself had this opportunity we would love to be apart of the event. But the issue is the fact that some players chose IPL cricket over playing for their country. Earlier these kind of events were a vehicle for talented cricketers to show their skills and play for their respective countries. Now they use their representation for their country to play for the IPL. This is where things are going wrong with world cricket. And eventually playing for your country which was and is a great honor suddenly doesn't look so important to most!!! Hope sanity prevails.

Posted by ROHANV19951995 on (April 22, 2012, 8:48 GMT)

it will rise this week bcoz.....SACHIN IS BACK ON FIELD!! ;)

Posted by yaa_right on (April 22, 2012, 7:54 GMT)

Just like the case with most movie sequels, the reduction in IPL 5 viewership/popularity is bound to happen as the novelty/freshness is gone, but still it's pretty good. Also, internet viewership must be taken into account. Future IPLs would be better if no. of matches reduce from 75 to 45/50. Otherwise its long and boring during the middle weeks. As for IPL vs ODI+Tests, all 3 formats are exciting in their own ways - they will survive and its boards' responsibility that scheduling is properly done to balance the 3 formats. currently that's not the case, hopefully it will improve. Bilateral series should have - 2 three-day-warm-up-matches, 3 Tests, 3 T20s, 3 ODIs (in that order) with 2-day gaps b/w any 2 matches (1 day for T20) so the tour will finish in ~1.5 months. IPL should be from apr15-may25, then 1 month break for indian players before any international cricket. Finally, players are solely responsible for IPL-indulging (nothing wrong as its too tempting!), no need to blame IPL!!

Posted by   on (April 22, 2012, 2:41 GMT)

the internet streaming surely must have doubled if not more this year.....many students are watching the ip on their mobiles using the net.....matches sure have become intresing and SACHIN IS YET TO COMEBACK.....his comeback will see a lot of trp increasing

Posted by   on (April 21, 2012, 20:43 GMT)

@lillian... i understand u hate IPL... but the idea of comparing IPL with EPL/BPL is flawed... football is a global sport while cricket is played only in few countries... EPL started more than 100 years old while IPL is only 5 years old... so no sane person will be comparing them... it will be like comparing the knowledge of 5 year old wid a graduate... IPL is not corrupting players... its helping players to earn more money... The players wont ditch their country if their respective boards give them a fair wage... the players are also humans and they also want to earn money to live... and u should also know IPL means Indian premier league and not Sub continent premier league.. and IPL teams have more local players than EPL teams...

Posted by ani. on (April 21, 2012, 19:31 GMT)

""@Naveed85 why so many articles on IPL matches it just a Indian domestic tournament . almost 7-8 news articles on every match @ cricinfo"""

..That shows popularity of ipl .also check most viewed articles all about ipl ;)

Posted by   on (April 21, 2012, 17:47 GMT)

Most of the comments here are regarding IPL being all about Money," entertainment".Yes I couldn't agree more, why sweat over it. WWE stands for World Wrestling Entertainment, everything boils down to the word "entertainment". Hell IPl is all about entertainment, but so be it Test cricket and ODIs. No one in the world would watch cricket if its not "entertaining" !

If still cannot get more of the word entertainment better refer Wiki, kit will remove all your doubts.

Posted by Vivekaks on (April 21, 2012, 16:17 GMT)

well its totally surprising....we had full houses jus after the world cup...so its not a question of the fans suffering from the overkill!!! i think its abt the dismal performance of the indian team over the year...fans are disgruntled... so wen team india starts winning then IPL will b back on the pedestal!!!

Posted by superbshot on (April 21, 2012, 14:20 GMT)

@LillianThompson: And how different are EPL, NFL, NBA and other league from WWF wrestling?

Posted by   on (April 21, 2012, 14:04 GMT)

Indian People are emotional people. Ipl has become a money ball game. The cricket is losing it all. IPL was a big success before, because it was not all about money. Now ipl is just a cash bank, a lot of meaning less matches, players are shuffled for Money. Punjab players are playing in Mumbai team and here and there. The home players should play for their home teams. I mean a Punjab player should play for Punjab. If the state has no players, then it should try to increase the cricket at the grass root level. This will help to build good and clean cricket, as cricket boards are eating money like anything. Ravi Shastri, I know you are getting a big chunk of IPL money, for that you can say or do anything, but please don't try to share the feelings of a cricket Fan. One foreign commentator asked Ravi shastri a question about local players not playing for home teams, and he replied "people have responded great. They don't mind as long as home team is winning. No sir, it matters to us.

Posted by ashwood on (April 21, 2012, 13:44 GMT)

Lillian the total number of people watching the IPL is five times the population of aus and NZ. As a marketing head of a big international Company i would much rather spend money advertising on the IPL then EPL in Aus and NZ. Also the players are free to play for their country like the Australians are and its not the IPL's fault that gayle and samuels r playing the IPL ahead of Aus as they do not have a contract with the WI board. its not the IPL's fault. Its the players fault and their board.And if i may add its just not the Indian players: players from around the world are playing and the Aussies are just waiting for the series in the West Indeis to get over before they start crawling there way to the IPL...so chill and don't be envious...i am sure you would do the same if you were in the players position...

Posted by sohail1991 on (April 21, 2012, 13:04 GMT)

in my town theaters have cancelled night shows .bcaz of ipl. some of them are shoing 8' o clock ipl matches

IPL is very popular even in small towns viewership might be more than 122.44 million

Posted by   on (April 21, 2012, 13:03 GMT)

@Lillian Thomson ! I do agree that IPL is no where near EPL. To be fair IPL is just 5year old. And I'd say it is doing extremely good. In India nothing is anywhere near IPL. Even outside India, the 2009 ipl season got half a million viewers in UK which is not at all bad. And as for Australia most of the people stopped watching cricket after their team's decline from helm. Shrinking numbers for international matches and of course an meager average of 0.2 million domestic viewers for BBL says it all. After all this, why would anyone think an Indian domestic league will draw numbers down under. But ipl is the biggest in CRICKET. It has followers in SA, NZ, UK. Not to forget the growing popularity in countries like Afghanistan. Sad that Aus stopped watching cricket after their team started failing.

Posted by   on (April 21, 2012, 12:30 GMT)

I'm one of those who doesn't watch the IPL. It holds no interest for me whatsoever. The test series between West Indies and Australia and the recent ones between Sri Lanka and England and between New Zealand and South Africa are of much more interest to me. The IPL is just a jamboree for players to make money. Good luck to them but why should I have any interest in it? Competitive sport is about much more than making money. There has been a massive overkill of T20, not just in India but everywhere.

Posted by   on (April 21, 2012, 11:43 GMT)

Every team should play a Bangladeshi player, then ratings would definitely increase....(my theory)..

Posted by rajaviswa on (April 21, 2012, 10:56 GMT)

mumbai indians top here in popularity even without sachin...... wat if he comes..??!!!

Posted by LillianThomson on (April 21, 2012, 10:45 GMT)

Australia and New Zealand are hardly "football countries" yet are definitely "cricket countries" - yet in both countries ratings for soccer in the middle of the night dwarf IPL ratings. EPL soccer teams buy and sell players, but are the same teams which have been rivals for decades, and so have genuine local popularity. IPL teams are franchises like in American sport, which at any moment could be moved to another city. The rest of us would tolerate IPL as an Indian domestic event if, like ICL, it released all players for international duty, but W Indies v Australia is currently ruined by Samuels and Gayle playing IPL garbage instead of playing for their country. And it is amazing that Indian viewers - and players!!!! - take seriously a competition which is cricket's equivalent of WWF wrestling.

Posted by Advanced_Donkeys on (April 21, 2012, 10:30 GMT)

@deepak_sholapurkar : What a comment! he..he... "After every sixer, players which are sitting in the sitout will also Dance with Cheer Girls"(In that case, I think Darren Gough should play the IPL) .Good idea.Keep it up!

Posted by   on (April 21, 2012, 10:28 GMT)

@yaseer ehsan :o why did u came here and cmmnted then? xD

Posted by deepak_sholapurkar on (April 21, 2012, 10:13 GMT)

Create one commitee lead Mr Gavaskar and Mr Shastri to increase the popularity They will come with below recommandations 1)Every no ball will have two free hits 2)30 Yard Circle will be treated as Boundary 3)Ban players like Dravid/Kallis. As they look boring and hurt IPL viewership. 4)After every sixer, players which are sitting in the sitout will also Dance with Cheer Girls. 5)If a bowler is hit of more than 30 runs a over, He will be given one award.

Posted by   on (April 21, 2012, 10:08 GMT)

may be, many fellas began to think like me: "IPL is now just a reality show!"

Posted by   on (April 21, 2012, 9:55 GMT)

I suspect if this is mainly due to the powercuts happening all over India?

Posted by JG2704 on (April 21, 2012, 9:41 GMT)

@caught_knott_bowled_old on (April 21 2012, 08:26 AM GMT) Very very few from the UK and Europe would be interested in major league baseball either. One thing I will say re the bigger picture is that while the IPL might improve in recruitment quality , the more overseas players that is recruited , the less places there are for home grown players to flourish and your national side could suffer because of it. In English football that is a debate re the amount of foreign players affecting the form of the national side. I don't think India are higher than 3 in any format and in T20 last time I looked they were 7th. Not meant to be a dig at IPL but I wonder if having too many overseas stars is hampering the development of the homegrown players. As for viewing figures , I agree that more people probably watch it online.

Posted by Karthik_Vivekanandhan on (April 21, 2012, 9:37 GMT)

There seems to be a trend between India's performance in the international arena and the viewership trend:

2008: India came to the IPL season 1 after winning a ODI series in Aus and leveling a series with SA

Viewer ship: High

2009: India won a away series in NZ

Viewer ship: High

2010: India just crowned as the Test champion

Viewer ship: High

2011: India came to IPL V after winning the WC

Viewer ship: High

2012: India coming out a series pasting in Australia and England

Viewer ship: Statistics shows the trend

So for IPL VI to be a success, it is very important that the stakeholders(Corporate/ marketers/ TV) pray that India performs well in the series preceding IPVI, if not for the nation's success but at least for the business motive!!!

Posted by JG2704 on (April 21, 2012, 9:32 GMT)

@LillianThomson on (April 21 2012, 03:51 AM GMT) At the end of the day it is all about personal preference. I like both formats and I feel there is room for both. Test cricket probably is on it's way out in countries like India but in England and Australia it is still very healthy. The way I see it is that those who like/want to only watch T20 / ODIs can do so.Likewise those who only want to watch tests can do so or those who want to watch as much cricket from as many formats and as many countries as possible can do so. Just because tests aren't an Indian's cup of tea doesn't mean that they should have to force themselves to watch it and the same with test purists re T20.

Posted by JG2704 on (April 21, 2012, 9:21 GMT)

@India_boy on (April 20 2012, 20:07 PM GMT) Sometimes there are not enough hours in the day for many of us to watch all cricket matches even if we wanted to. Obviously if you watch no other sports , have no interests outside of cricket and little social life then you can watch as much cricket as you like. Some of us have to chose the matches they watch based on quality,time and interest levels

Posted by   on (April 21, 2012, 9:18 GMT)

Not Interested at all, whats this IPL

Posted by JG2704 on (April 21, 2012, 9:16 GMT)

I like the "Who cares about viewers outside the subcontinent?" line. And then we get others and possibly the same people saying the reasons why other nations aren't that bothered about the IPL is jealousy. Well if that line reflects everyone's attituude re IPL then it's hardly selling the product to other countries is it?

Posted by caught_knott_bowled_old on (April 21, 2012, 8:26 GMT)

@Lillian Thomson comparing the viewership of cricket and football is a bogus exercise. Football is a global sport, cricket is not. Compare it to Major League Baseball if you must, and you'll find that for a 5 year old tournament, the IPL is doing quite well. The ICC will soon expand the IPL window and you'll soon have all the top rated players participating. Quality will improve and so will viewership. Even the righteous Michael Clarke can't resist the IPL. <chuckle>

Posted by Syed_imran_abbas on (April 21, 2012, 8:25 GMT)

IPL is just a money making bussiness now.. boring.. i couldnt watch more than one match.. To be honest its really not good for cricket.. i prefer test and odi... or t20 internationals..

Posted by NumberXI on (April 21, 2012, 8:08 GMT)

@LillianThomson, the IPL is being widely described as an Indian domestic event. So comparisons with the likes of the EPL are a bit over the top. Additionally, the last time anyone checked, football has significantly large viewership compared with cricket worldwide. So are you sure you are really comparing like-for-like?

Posted by NumberXI on (April 21, 2012, 8:04 GMT)

It would be interesting to know what is the viewer count when you consider the free-to-web availability of the live telecast on Youtube's IPL channel.

Posted by Engfasttrackwimp on (April 21, 2012, 7:23 GMT)

" The teams are artificial and have no connection to the town the franchise is based in" - but this is the description of EPL football !

Even the owners of the clubs in EPL have no connection with the town (or even the country!!) LOL!!!

Posted by Fawmy on (April 21, 2012, 7:04 GMT)

The only way to increase rating is that annaounce BOOM BOOM AFRIDI is back to IPL, then look at the rating, it will absolutely BOOM the rating. Who can deny this????

Posted by cyuvaraja on (April 21, 2012, 6:55 GMT)

One of the reason could be the power cuts. States like TN and AP are facing huge power cuts(I don't know about the other states).

Posted by Naveed85 on (April 21, 2012, 6:43 GMT)

why so many articles on IPL matches it just a Indian domestic tournament . almost 7-8 news articles on every match @ cricinfo

Posted by devanshuk on (April 21, 2012, 6:27 GMT)

I can't think of a reason for this, this edition is much better than the last one in terms of competition and performances.

Posted by sweetspot on (April 21, 2012, 6:18 GMT)

@LillianThomson - The combined population of all those nations you mentioned is not even near that of one state of the Union of India. As far as IPL is concerned, those nations don't even exist. The middle class population of India is 400million. If you garner a single digit percentage of that, you have made your pile of money. The worth of the IPL is over US$4billion. Show me ONE sports league in the world that is worth so much after just 4 years in existence.

Posted by LillianThomson on (April 21, 2012, 6:11 GMT)

@Gizza, you're right, I somehow put average figures in India of 793,000 instead of 7.93 million, and as you say viewers outside the subcontinent may lift that number as "high" as 8 million. But those figures are still pathetic. You cannot compare with English cricket, as the ECB has opted for subscription viewership with low volumes instead of advert-driven TV coverage on a terrestrial channel. But each Man Utd match is watched live by an average of 200 million people outside the UK, whereas there is no suggestion that I have ever seen that any IPL game has ever been watched by even 1 million people outside the subcontinent. The problem is simple. The teams are artificial and have no connection to the town the franchise is based in, and the rivalry is manufactured and fake. BCCI is foolish because it has in Pakistan a real, proper rival for meaningful national matches and if there were teams (not franchises) from Lahore, Karachi, Colombo & Dhaka in IPL there would be real meaning.

Posted by rishabh004 on (April 21, 2012, 6:01 GMT)

it doesnot make any difference wht people think of respective countries .The most imp that players are enjoying it

Posted by Engfasttrackwimp on (April 21, 2012, 5:53 GMT)

The total viewership is actually at an all time high... just see the stadiums!!

There is no dearth of media articles trying to will it down though... keep wishing :))

Posted by   on (April 21, 2012, 5:51 GMT)

yea i have loosing the interest for ipl but not sure why, may be they should play it in SA once again, for a change ?

Posted by anuvob on (April 21, 2012, 5:50 GMT)

In Bangladesh,people only watch matches of KKR and PWI as two Bangladeshi players are contracted with these teams but if local players do not include in team they give up watching that match too.So why TVR should not fall?

Posted by   on (April 21, 2012, 5:43 GMT)

hey guys.. no power in tamilnadu and still all are watching with the laptops and wimax connections. Geez IPL rocks!!!

Posted by Rajeev129 on (April 21, 2012, 5:39 GMT)

I am among die hard cricket fans, never missed any test/odi/t20/ipl/bbl/any other domestic competitions in England, Australia and India. But to say frankly the interest in IPL is not that high like before, may be because my home franchise Deccan are not doing well, and it true that overall interest is falling down, but still we are not missing any game when we are in home / leisure in office.

Posted by   on (April 21, 2012, 5:36 GMT)

Its Not True as per my Knowledge ,IPl Rock On, last year IPl not Popular But this Year Back On Track .Decent Crowed In Every match Mostly R Full . All watch IPl in Tv too Soap serials R Down Trp Now . IPL contd Almost 2 months So maybe some match not saw large people But IPl is No 1 in TV that The True ...

Posted by Charindra on (April 21, 2012, 5:35 GMT)

IPL really needs to allow 5 foreign players per team (not the 2nd rate aussies though). India doesn't have the quality in their domestic cricket to justify 7 local players. And the 6th and the 7th local players don't have any chance of ever playing for India, so it doesn't really benefit the country on the international level either. Most of these domestic players make the foreigners look invincible and untouchable, and then commentators hail the foreign players performances as 'greatest ever' or 'magical' or 'once in a lifetime'! Ridiculous hyperbole. The quality of cricket needs to improve, and this is not helping.

Posted by suresh_gym on (April 21, 2012, 5:33 GMT)

As an Indian fan, I strongly feel that IPL is an great entertainment. But with the increased number of teams and matches, we should try to avoid the fatique by watching continuous matches. Perhaps they may come up with different strategy to finalize the semi finalists against the current method of having 2 matches between the teams(please avoid the daily matches). The other option is run the IPL once in 2 years, this will make the competition interesting. But we should remember that the same would happen for all the leagues like BBL,BPL etc happens all around the world.

Posted by CRKS on (April 21, 2012, 5:29 GMT)

Dropped from 127.40 Million to 122.44 Million viewers in India, a drop of 3%, according to TAM Sports . hmm..it was expected as in 5th edition but look at the overall ratings

"Viewership may have dropped but give me any other property that gives that kind of TVRs," Hiren Pandit, Managing Partner-Entertainment, Sports and Partnerships at Group M, a prominent media buying agency, told ESPNcricinfo

Posted by satish619chandar on (April 21, 2012, 5:22 GMT)

@ajayrcs : If u brand Narine and Tendo useless you should be naive.. it is the skill in the format u play that matters and not the one in other format matters.. As you won't prefer a player who played well in IPL to be included in tests, it applies the same way that side too.. A good test performer need not be a good T20 player.. BTW, Narine had performed far far better than Morgon or Haddin now itself.. Tendo had won a couple of games too mate..

Posted by satish619chandar on (April 21, 2012, 5:19 GMT)

@ajayrcs : To be fair, from entertainment point of view, i would say IPL.. From cricketing point of view, both.. As a cricket fan i will like cricket in any form.. The so called purists pprefer tests alone but how many purists will watch games irrespective of nationality.. I see very few people watch cricekt irrespective of the team they support.. For those guys who watch cricket irrespective of teams, they will enjoy cricket irrespective of the league team or international fixtures.. I love the game and not the names who play it..

Posted by   on (April 21, 2012, 5:07 GMT)

TOTALLY AGREE WITH - maddy20 - posted on (April 21 2012, 04:49 AM GMT)

Indians enjoy IPL - who cares what people see outside of India??

And figures - no other country can beat the viewership numbers from INDIA. We don't care about EPL or XPL......

Its the EPL and other media agency - who want to increase viewership in India as GROWTH is here.......

Posted by caught_knott_bowled_old on (April 21, 2012, 5:00 GMT)

@Lillian Thomson, you've got your math horribly wrong. The viewership is about 8million per match on TV. Yes, 8 Million per match!! You've missed a zero in your calculation. That changes things a bit doesn't it? And India is still a growing market for cable and broadband connections. So, this number will grow in the coming years for sure.

Posted by Nadeem1976 on (April 21, 2012, 4:57 GMT)

I just watch the highlights of best matches of IPL on youtube. I think like all other maters of the life IPL is settle down in fan hearts and this is what real IPL rating is. Still a good money making machine but don't expect miracles from IPL because it is 4 years old now.

Pakistani players are not playing so i have far far less interest in IPL. It does not represent whole world if you exclude Pakistan from it.

Posted by RandyOZ on (April 21, 2012, 4:55 GMT)

No surprise that an extremely boring competition is not getting any viewers!

Posted by nskaile on (April 21, 2012, 4:54 GMT)

see the thing is tht at start it was all fun but from 2ed season its just starts getting boring watching same teams play each other again and again and now they raised the number of the games too which is not helpin ipl any at alll. If bcci keept goin like this, maybe after 2-3 more years ipl will end up like icl. They need to devide teams in 2 groups and make it more intersting and cut down the number from 60+ games to 30 or 40. Maybe then eveone will come bak to ipl again like firdt 2 years

Posted by Gizza on (April 21, 2012, 4:51 GMT)

@LillianThompson who "A CUMULATIVE total of 127 million viewers over 16 matches equates to average viewing figures in India of 793,500 viewers per match." I'm afraid your maths is wrong by a factor of 10. 127 million divided by 16 is 7.93 million. So the IPL is at least doing 10 times better than what you're currently thinking. And there's no point comparing the IPL with American and European sports leagues especially in its early stages. Comparing it to other cricket (Tests, ODI's and other T20) gives a better indication of its impact on the game.

Posted by maddy20 on (April 21, 2012, 4:49 GMT)

@LillianThomson Who cares about viewers outside the subcontinent? They are just bonus. IPL is an Indian tournament and what counts most is the Indian viewership. IPL has 122 Million viewers . The 5% decrease in television is backed up by 56% increase in online stream viewers.With all the 50000 fans for EPL you cannot reach 10% of what IPL has. ManU vs Fulham game had a viewership of 366K in the UK on ESPN2 the prime broadcaster of EPL. Even including all the viewers you mention it would peak to around 10 Million at the MOST. The television rating of 1.2 was the highest for EPL for the ManU vs Arsenal game. Coming back to your 50000:1 statement. For 3000 people in UK the total viewership of EPL should be 150 million. Unfortunately its not even 10% of that. So your boasting about about EPL is nothing but hilarious and hollow boasting!

Posted by   on (April 21, 2012, 4:39 GMT)

No one cares about it in Australia, no coverage at all.

Posted by DIL7 on (April 21, 2012, 4:21 GMT)

In sri lanka most of the people are not watching IPL now.........lots of my friends have given up IPL now....i have watched only 1 match in this season ....most people are now lost interest in IPl..i am a die hard cricket fan IPL fan also......Interest is the reason ........

Posted by   on (April 21, 2012, 4:20 GMT)

Definetly the public interest is falling. Am running a seconds TV shop and the passing public used to watch ipl matches standing by the roadside. This year hardly anyone stand and watch... for me its a time pass while i eat.. but i watch Aus Wind test match till 12.00 midnight

Posted by   on (April 21, 2012, 4:18 GMT)

believe me or not but because pakistani playersare not playing this ipl's TV rating is slumping..don't forget pakistan is a cricket giants and its people r cricket lovers....i am just waiting for the day when big pakistani players will play in ipl

Posted by   on (April 21, 2012, 4:06 GMT)

I think the match should start at 7.30 PM.............

Posted by Hayat22 on (April 21, 2012, 4:04 GMT)

The support for Shakib in KKR matches and for Tamim in Pune matches suggests that the viewership in BD is extremely high. Even when they do not play, these fans often support the opposing teams and their analysis shows they have watched the entire match, so why are these viewers not included in the anaysis? The 5% decrease in India, then would certainly be offsetted by this market! As others have pointed out, the internet viewers are another market, and I'm sure the crypto-IPL watchers too can be included from everywhere. ;-D I think there are just too many people wanting the IPL to breathe its last, but that's not going to happen. It is so successful a model that it has already been replicated in BD, and there is another on coming up in Pakistan, so that just shows the profitability of this league model!

Posted by   on (April 21, 2012, 4:03 GMT)

I think the ratings will improve. The blockbuster match for this year's IPL will Pune vs KKR at Kolkata. Ganguly playing against KKR in front of his fanatical home supporters is a mouth watering clash and one which is guranteed to bring in the highest TV ratings this season probably even more than the final.

Posted by sathish008 on (April 21, 2012, 3:55 GMT)

im following all games thru internet

Posted by LillianThomson on (April 21, 2012, 3:51 GMT)

A CUMULATIVE total of 127 million viewers over 16 matches equates to average viewing figures in India of 793,500 viewers per match. That, of course, is not all - you can add zero viewers in Australia, New Zealand, Zimbabwe and West Indies plus probably around 500 viewers per game in South Africa and up to 3,000 per match in the UK. Yet this garbage is displacing Test cricket? We have just found in Australia that soccer overpriced itself and had a similarly boring format with no promotion or relegation and with franchises, auctions and drafts instead of teams and transfer fees. End result ? 3 franchises failed in 1 year. I love the statistic I heard yesterday: for every 1 IPL viewer per match outside the subcontinent there are 50,000 EPL viewers and 20,000 viewers of Spanish football. Sooner or later sponsors are going to see through this and invest their money in something more sensible which can deliver a return. I'm loving watching IPL fail!

Posted by Dravid_Pujara_Gravitas_Atheist on (April 21, 2012, 3:14 GMT)

Alright alright, what is TVR for test matches again? Just asking. Just move on. Half-baked research. Try to talk about total viewership. One popular half-baked conclusion - People are shopping less now a days because we see only 100 customers in my shop as opposed to 200 in 1990s. Well, how about those remaining 100 customers now shopping online instead of physically going to a store? When you want to talk of IPL's popularity, isn't it common sense that you come up with data that talks about total viewership? Coming to Pakistan - how many of those 180 million actually have TV sets? Next, how many of those 180 million in Pakistan have internet? IPl's TVR and lack of Pakistan - it's like a drop in an ocean. Not much of a difference.

Posted by   on (April 21, 2012, 2:59 GMT)

Its surprising that the matches which were a lot more exciting than the Mumbai Indians v/s Rajasthan Royals (Match 12) did not draw the highest rating this week.

CSK v/s RCB; RCB v/s PWI were a lot more exciting and both the matches were decided off the last ball..

We are yet to witness a Super Over in the IPL 5 and I still feel this is the best start this IPL could have had. Hopefully we get to witness a lot more exciting matches during the later half of the tournament

Posted by   on (April 21, 2012, 2:53 GMT)

Who cares IPL??????????????????????

Posted by ajayrcs on (April 21, 2012, 2:49 GMT)

My question to IPL lovers is which is better to watch IPL or T20 world cup in sept? TV rating slump due to the people waiting for September rather than wasting time in IPL. Beside that More better player are waiting for their turn in dugout and use less player (Sunil Narine,Ryan ten Doeschate) getting chances for Example Eoin Morgan,Brad Haddin who achieved test status are not getting chances.

Posted by Thyagu5432 on (April 21, 2012, 2:32 GMT)

This is just "sensational" reporting. There is a 3% or 5% drop over last year. Well, they possibly don't go to all the 25 or 30cr houses to say 122M houses watched it. The method is approximate and hence a variation of 5% or 10% doesn't say anything, leave alone making judgmental statements like "continues to fall". I see all the matches, well almost, are well attended in the stadium. I think it has moved over from a novelty to steady state. What we are seeing is steady state and I think this is good. Home fans of both the teams involved in a match definitely watch and then there will be some more depending on how good the match is. This will continue for sure.

Posted by shamlaatu on (April 21, 2012, 2:26 GMT)

These over abundance of sixes seriously taking away the charm and excitement out of the moment. There was once a time when folks would indulge into frenzy for witnessing a six ... now a days it is more like a yawn .... Thanks IPL.

Posted by bharath74 on (April 21, 2012, 2:17 GMT)

Ratings will always be low for the initial matches but as the tournament progress its ratings will always increase. Interest in IPL will only increase in future and very glad to see domestic players playing with their idols and learning a lot.

Posted by gannyboy on (April 21, 2012, 2:14 GMT)

The reason for the drop in ratings is because the viewer has grown and now understands the IPL better. People are watching only those matches in which the team they are supporting is playing. Like the initial years you cant expect the viewer to watch almost each and every match.

Posted by satish619chandar on (April 21, 2012, 1:58 GMT)

The fact is, playing in same nation for 4 years will obviously giver overkill.. If at all w eneed to compare, we need to compare the ratings to the other forms of cricket played in India and in fact across the world.. I feel that IPL is the most watched format of cricket if you consider all the forms of cricket telecasted.. It is shorter format and it is telecasted at tie which if off from working hours.. May be, people might not continue to watch the full game but most will look into the first half.. Plus, the entertainment is not restricted to TV alone these days.. I watch the game in mobile or follow score on cricinfo/other sites to keep in touch in game.. never felt IPL is in turmoil.. BTW, the crowd in grounds are far better and many matches had very good turnouts too..

Posted by here2rock on (April 21, 2012, 1:58 GMT)

TV ratings might have come down but the grounds are still packed to watch the action. Fans are still loving it!

Posted by   on (April 21, 2012, 1:27 GMT)

In Tamilnadu, 12 hours powercut !So I'm watching the matches in youtube ! Hope there's a lot of people like me !

Posted by Windies2Dheart on (April 21, 2012, 1:17 GMT)

Deceptive figures possibly.... I only watched a few matches last year. because I had cable at that time. I've decided that I can get everything that cable offers online. This year I've only missed a few matches (those that dont include west indian players). People are viewing, possibly more. But TV is so 20th century. Even though I do not like the conflict that IPL present to WI cricket, Its the best T20 league in the world. And I'm a sucker for good cricket. simply put, the chickens are still eating, they're just not eating from your hands.

Posted by missing_a_bail on (April 21, 2012, 0:10 GMT)

The IPL disturbs my sleep. I can't miss a single game. Now, at least with Test cricket, I can take a nap knowing when I wake up nothing will have happened.

Posted by   on (April 21, 2012, 0:10 GMT)

I strongly agree that due to revolution of PDA mobiles in India, most of the people are following IPL through internet. Though TVR is decreasing for IPL but overall, IPL viewers are increasing!! No doubt.

Posted by fr600 on (April 20, 2012, 23:29 GMT)

Why am I not surprised? Well, it is so obvious...

Posted by Dravid_Pujara_Gravitas_Atheist on (April 20, 2012, 22:03 GMT)

I haven't missed a single match and I'm using internet in 2012. In 2008, 2009 and 2010, I was in front of television. The numbers are true for TV ratings but not for overall viewership. Let's put it this way, as an example, the price of Gold is coming down - Gold now costs 9,995 rupees as opposed to 10,000 rupees same time last year. So, get a life. A decrease of 5 rupees doesn't really matter in the end. Does it? IPL is simply awesome. Can't afford to miss even a single game.

Posted by Lord_Dravid on (April 20, 2012, 22:03 GMT)

some ppl on here have got their knickers in a twist..these are figures for viewers in india ONLY not the '180 million ppl in pakistan' as someone suggested...and what you got to remember is many other people like myself watch the matches on the internet..do your reaseach this goes out especially all haters!

Posted by lankanlioncric on (April 20, 2012, 21:44 GMT)

less international players, no super starsn few stars. no pakistan,aus,west indies players. out of 8, just 5 countries only. in next season, if new zealand tour england, then will be only ind,sl,BD. Ofcourse SL players will opt out of national game to play in IPL.

Posted by Kapil_Choudhary on (April 20, 2012, 21:40 GMT)

I think the ratings are lower due to the simple fact that there are more matches this year and most of these additional matches have had to be scheduled on weekday afternoons. These weekday afternoon matches see lower ratings due to obvious reasons and drag the entire average rating down. In spite of there having been so many articles regarding falling ratings, I am yet to see an article which compares ratings of ONLY evening matches. Am really surprised no one has done such an analysis......

Posted by ani. on (April 20, 2012, 21:38 GMT)

@Declined from 127.40 million to 122.44 million, a drop of 3%, according to TAM Sports,

122.4 million watching thats a big number for any match

Posted by AlpineWalker on (April 20, 2012, 21:27 GMT)

It does not matter if people from other countries watch or not. This is an Indian league.

Posted by   on (April 20, 2012, 21:20 GMT)

Has anyone checked the increase in the online viewing at all? And to be honest, the matches in the IPL 5 has been the most exciting when compared to all the 5 seasons of IPL thus far!

Posted by   on (April 20, 2012, 20:54 GMT)

I agree with many other users who say that the article is flawed because the internet/mobile viewership is fairly high. I have seen many more matches this year than in the past and all my matches have been online. I think IPL is a self-sustaining entity now. Those who don't agree with IPL should consider the following analogy - When you go to the store (eg. Walmart), there are plenty of products but you end up buying the products that you need and have the utility for similarly there are plenty of sports and consumers have the choice. IPL is a product, if you like/need it buy it else move on and go to the next aisle!

Posted by   on (April 20, 2012, 20:47 GMT)

It's the result when 180 million Pakistani public is not interested in IPL at all.

Posted by   on (April 20, 2012, 20:12 GMT)

Its high time now that ICC should intervene n ask BCCI to reduce the length of this tournament otherwise that time is not far away when in a country like india also the people will start to move away from the game. 75 matches in a tournament is just toooo much!! They should reduce the number of matches considerably otherwise this game of cricket will reach a saturation point and there will be no spectators.

Posted by cricketman123 on (April 20, 2012, 20:07 GMT)

That is cuz everyone watches it online and interacts with all different things that goes with it on the internet. Do a research on online interactivity. you will see!!

Posted by India_boy on (April 20, 2012, 20:07 GMT)

@andyzalt...TRPs in season 4 were initially slow in picking up but zoomed in the second half.if the TRPs were at least normal in the first half, 2011 would have been the best year till date for IPL @landl47...u r wrong mate, if u a hard core cricket fan u will watch any cricket. watch cricket all the time i watch repeats of Ire-Neth matches, i watch all kind of cricket and enjoy it to the fullest. I am a die hard fan of test cricket and you can judge from my choice that for me, Rahul dravid is the best batsman India has ever produced with Gavaskar a close second. I saw both WI-Aus test matches till late night but still I enjoy T-20 and IPL to the core. this is what u call a hard core cricket fan. for me a shot, whether played in Test cricket or T-20, is equally good and same with yorkers taking out middle stump! dont speak for us :)

Posted by arshadalimkt on (April 20, 2012, 19:31 GMT)

TV rate will increase if sakib and tamim play every match. otherwise it will fall day by day.Bangladesh is a cricket crazy nation not newsland, England, S.Africa.Give Bangladeshi player more chance to increase TV rate.

Posted by   on (April 20, 2012, 19:29 GMT)

no interest in cricket now.... its all about football!!

Posted by faforce on (April 20, 2012, 19:15 GMT)

My personal lack of interest is because to me leagues represent businesses and not any group of people. Basically the teams that are able to spend the most are most likely to win. Boring...

Posted by Naveed85 on (April 20, 2012, 18:42 GMT)

this is what happens when you don't have pakistan players

Posted by   on (April 20, 2012, 18:32 GMT)

i guess icc have to do something. too much cricket is causing its popularity.specially for the indians,who has been the backbone of the cricket economy.

Posted by   on (April 20, 2012, 18:26 GMT)

If tamim n shakib play then all Bangladeshis will definitely glue to the TV .. And thus IPL can have a higher TV rating ... there are16 crore people in Bangladesh my dew ...

Posted by   on (April 20, 2012, 18:23 GMT)

tv viewers decrease as the viewers on mobile and internet are getting more....

Posted by Sheeerazz on (April 20, 2012, 18:21 GMT)

IPL format is too lengthy. Cricket fans are not like Football (EPL). The longer the tournament the lesser the interest of people and they will be selective to favorite team matches.

Posted by getsetgopk on (April 20, 2012, 17:45 GMT)

The hoopla is showing its true color now hahaha

Posted by landl47 on (April 20, 2012, 17:38 GMT)

The problem long-term for the IPL is that its appeal is primarily to people who don't enjoy watching longer-format cricket matches all that much. Most hard-core cricket fans don't find the IPL all that interesting. In time the non-cricket lovers will drift away to a new craze and the IPL audience will wither away. Since it is a league driven totally by money, once the money goes, the IPL will be gone, too. For the players and investors who are making good money now, enjoy it while you can.

Posted by   on (April 20, 2012, 17:32 GMT)

Who cares about ratings ! I'm ENJOYING it to the fullest.

Posted by AndyZaltzmannsHair on (April 20, 2012, 17:31 GMT)

@Indiaboy: The TRPs for season 4 2011 were the lowest for any year. Season 4 had a 29% decline in viewership over the previous season. So it seems Season 5 is doing bad even when compared to the lowest IPL rated season thus far.

Posted by rakibul-narail-bd on (April 20, 2012, 17:31 GMT)

now ipl is totaly bore. there is no beauty of the tournament when you are playing matches after matches only for money, which ultimately killing the nature of players also.

Posted by Muhtasim13 on (April 20, 2012, 17:30 GMT)

In my opinion, its viewer fatigue. India has been playing cricket continuously for a long while. And if this continues, next season of IPL might get even lower ratings. And given India's packed FTP, it is bound to happen. If you check the FTP, India will be playing cricket continuously from July to March. SL, NZ, T20 World Cup, England and then Australia. Even champions league is there in October. There's hardly any more than 2 weeks break in between each series. So, by the time IPL 5 starts, at lot more viewers maybe already bored of all the cricket on TV.

Posted by hamidjadoon on (April 20, 2012, 17:02 GMT)

It is interesting to see suden rise in close matches after the rumours of a fall in the popularity of IPL.!!p

Posted by India_boy on (April 20, 2012, 16:52 GMT)

u can not compare cricket TRPs from mid 2011 to any other year! it was the time India won the WC so the craze and the passion was at its peak. People wanted to see their world cup winning united team sweat it out against each other. Season 1 and season 4 will always be the highest in terms of TRPs. This season, also keep in mind that team India performed at its worst level since its 1970s days, so there is ought to be some anger and disappointment! IPL needs to tweak some of its rules like lesser no. of matches, 5 foreign players, home and away matches for play-offs etc.

Posted by   on (April 20, 2012, 16:35 GMT)

Man its just long as tournament , even the world cup doesnt have 76 match where ipl is having all these match for what, t20 world cup is only 22 game .so id dont know why they playing all these match , viwer rating dropig everyday , i dout people will watch any more games of ipl before semi and final arrived , thy need to get the fixture rite for next eddition for sure otherwise people will lose total inyerest on ipl around the world for sure

Posted by ArunanSathiyakeerthy on (April 20, 2012, 16:26 GMT)

The problem with the IPL is it won't work long term. The current IPL format is killing the T20 format by playing too many T20 matches. In the beginning everyone loves the IPL as it was short, quick and exciting but now everyone is starting to lose interests in the IPL because it's just too long now. Now we are seeing the audiences watching to IPL slowly fall and that will continue over the next couple of seasons unless something is done to fix it. The only way the IPL will remain popular over the next couple of years and long term is by limiting the IPL matches to between 30 and 40 matches each season and making it more exciting like using different colour cricket balls.

Posted by IPL_hater on (April 20, 2012, 16:16 GMT)

As the name suggests i am not a fan of IPL purely because of the lack of quality on display and technique shown by the majority of the players. The IPL T.V. ratings will depend a lot on the amount of runs and boundaries scored per innings. It also depends on how tense it is at the closing stages of the game. These type of games do not happen very often which would result in T.V. ratings declining. The KKR pune warriors match the other day did not have any of the requirements above to make it worth watching where KKR won by 8 wickets. So this is the problem with IPL and unfortunately it will always remain like this until we see proper cricketing shots and quality players.

Posted by Cpt.Meanster on (April 20, 2012, 16:08 GMT)

Naaw, I wouldn't care. All is well. Even the FA premier league isn't watched by everyone in every country around the world. That does not mean the popularity and fame of the league has been tarnished by any means. These Indian media people need to CHILL and take it easy. The IPL is still a blockbuster watched by millions around the world. I am an Indo-Canadian and I LOVE the IPL. God bless the IPL !!

Posted by dwblurb on (April 20, 2012, 15:43 GMT)

Junk food tends to lose its appeal in time.

Posted by   on (April 20, 2012, 15:21 GMT)

very true, you can't expect something to shine everytime it's on Tv. Finally it has t settle down!

Posted by Robster1 on (April 20, 2012, 15:18 GMT)

IPL is too long a tournament - four weeks is more than ample. A more concentrated intense tournamant will attract morer interest than one that drifts on for weeks.

Posted by Riderstorm on (April 20, 2012, 15:11 GMT)

As it happens with every business, the initial hoopla settles and thus bringing the game and money to a more acceptable level to everybody involved. It was way too highly priced in the first year itself considering it was an unknown property and no previous indicators to go by. Everybody wanted a piece of the pie, with ads everywhere and stuff. Slowly, for its sustainence the priroty is shifting towards the game rather than glitz. The income although reduced by a slight margin will settle down at a sustainable level.

Posted by   on (April 20, 2012, 15:10 GMT)

Really? With the amount of close matches taking place, I would think that more people are watching this edition of the IPL, which, in my opinion, is as good as IPL 3.

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Tournament Results
KKR v Super Kings at Chennai - May 27, 2012
KKR won by 5 wickets (with 2 balls remaining)
Daredevils v Super Kings at Chennai - May 25, 2012
Super Kings won by 86 runs
Super Kings v Mum Indians at Bangalore - May 23, 2012
Super Kings won by 38 runs
Daredevils v KKR at Pune - May 22, 2012
KKR won by 18 runs
Royals v Mum Indians at Jaipur - May 20, 2012
Mum Indians won by 10 wickets (with 12 balls remaining)
Chargers v RCB at Hyderabad (Deccan) - May 20, 2012
Chargers won by 9 runs
More results »
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