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IPL 2012
'IPL 5 will be a super success' - Rajiv Shukla
Tariq Engineer
April 23, 2012
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Rajiv Shukla, the chairman of the IPL, has denied reports that the Twenty20 tournament's popularity has declined, and said that the "response [this year] is rocking" and that "IPL 5 will be a super success". However, he conceded that the IPL has increased the likelihood of players getting injured, but said the BCCI has taken steps to ensure they are treated properly.
While crowds have filled stadiums for most games so far this season, Television Viewer Ratings have continued to drop. The first 16 games posted a TVR of 3.65, down from 4.00 a year earlier and 4.61 in 2010, according to TAM Sports, a division of Tam Media Research, a leading television ratings agency in India. Set Max, which telecasts the tournament, has also signed fewer advertisers and sponsors this year. Despite these indications, Shukla believes reports of the IPL's decline have been exaggerated.
"I think it is a myth," he told CNN-IBN in an interview. "I don't think you are aware of the facts." Shukla said there has been a 56% increase in internet viewership and that while television ratings have declined, that is true of the industry as a whole and that the measure of what makes a popular show has changed.
"If you look at the TRPs, [for] all metros it is between 7 to 10 [for the IPL]. And the paradigm has also shifted. Those shows which used to get 7, 8, 9, 10 TRPs, if they can get 2 or 3, they are actually good shows." One explanation for the downturn in ratings, Shukla said, is TAM's expanded coverage, which now includes smaller towns with a population of at least 100,000. That, in turn, has diluted the effect on the ratings of the tournament's popularity in bigger cities.
According to Indiantelevision.com, the opening game of the IPL between Mumbai Indians and Chennai Super Kings drew a rating of 6.13, the highest of the season so far but well below the 7.77 rating for the opening game last year and 6.95 the year before. The IPL did give Set Max four of the top five rated shows between April 4 and April 10, but while the Delhi Daredevils game against Kolkata Knight Riders posted a 5.56 rating, the other two games had ratings under 4.00. The lowest rated game from the first week was between Royal Challengers Bangalore and Daredevils, which drew a TVR of just 2.68.
Perhaps more worrying for the IPL is that it posted its first ever decline in the total number of people who have watched the show to this point, while advertisers have also adopted more of a wait-and-watch approach. Three major brands - Parle, LG Electronics and Godrej - chose not to continue their association with the league this season. Alok Bharadwaj, senior vice-president of Canon India, told the Times of India earlier this month that advertisers are starting to consider other options as their returns from the IPL are not proportional to the increasing costs. Canon has reportedly cut down its spending on the league by 80%.
However, Shukla claimed that sponsors had not abandoned the league and said that a better picture of the ratings and viewership would emerge once the tournament had ended. "You are trying to analyse it on the basis of one or two weeks," he said. "Let the IPL finish and then I'll talk to you ... none of the sponsors have gone away. Everybody is with us. Whatever rights we are selling, it is going on higher price. I am running the shop so I know."
| "Because of these matches, sometimes injury problems do occur. What we have done this time is [to] ask BCCI physios to stay in touch with the physios and trainers of all the franchises, so if there is any injury, timely action is taken. Apart from that, we have a large group of players. Now for every slot we have five, six alternatives, so if somebody is injured, we immediately replace him. So Indian cricket is not affected." Rajiv Shukla | |||
Shukla also said that broadcasters Set Max were pleased with the ratings of the tournament so far and had not complained to the BCCI about sponsors or ratings. "They are very happy. Will they come to you to complain? They haven't complained to us. There is no such problem."
In an interview with CNN-TV18 on April 16, Rohit Gupta, the president of Multi-Screen Media (MSM), which owns Set Max, said that 35% to 40% of the channel's ad inventory was still unsold but that it was early days and he expected the ratings to rise as the tournament progressed. "You actually need just two or three games to do well, which are closely fought games to then build the interest levels." Gupta said he was in talks with more sponsors and advertisers and anticipated selling most of the inventory over the duration of the tournament. Last season MSM had managed to sell about 90% of its inventory before the tournament started.
Where Shukla did admit there was a problem was in the case of player injuries. The issue came to the forefront last year after Gautam Gambhir was diagnosed with a shoulder injury during the tournament and Virender Sehwag opted to delay shoulder surgery until Daredevils were out of the running for a place in the playoffs.
"Because of these matches, sometimes injury problems do occur," Shukla said. "What we have done this time is [to] ask BCCI physios to stay in touch with the physios and trainers of all the franchises, so if there is any injury, timely action is taken. Apart from that, we have a large group of players. Now for every slot we have five, six alternatives, so if somebody is injured, we immediately replace him. So Indian cricket is not affected."
Shukla also said that no player is being made to play the tournament against his will. "If anybody is feeling fatigued, has any injury, he should immediately inform the BCCI or the IPL secretariat and he will be given adequate rest. Nobody is being forced to play, irrespective of how big is the player."
Tariq Engineer is a senior sub-editor at ESPNcricinfo
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@Cpt.Meanster,you are spot on about IPL bashers commenting on posts but we shoudn't really care about there aprroval.These so called Indian supporters commenting from the comforts of there airconditioned offices/homes are in total disconnect with the thousands of fans who flock the stadium in searing heat and other millions watching on TV an internet.I feel at this esteemed website most of the Team India supporters are NRI's who suddenly become overpatriotic when living abroad and feel IPL is destroying Indian cricket.even Ranjy trophy final gets maximum 10 comments meaning these peope get there kicks only when Team India is playing which is absolutely fine but then they have no right to thrash IPL .
Posted by Kavindeven on (April 25, 2012, 4:15 GMT)@ - Cpt.Meanster - I don't watch IPL at all. Al my comments are on Rajathan Royals's matches because Rahul Dravid plays for that team and he is my legend. So anything he relates too, i read that and comment. Besides that i don't give a damn to IPL and Indian cricket anymore. I'm just a huge loyal fan of THE WALL!
Posted by dr.thirsty on (April 25, 2012, 0:09 GMT)Some people love IPL, which is great, and some people don't, which is also fine. Some like coffee & some like tea - each to their own, live & let live. I think the key statement in this article is Shuklas' response to injury concerns & I'm surprised that no-one has picked up on it. Namely, that India has 5 or 6 alternatives for every slot at international level. Assuming that includes test level, then the future for India is absolutely stellar! This means, for example, that if India were to play 3 quicks in an attack, that there are 15-18 test level fast bowlers vying for the places; 10-12 openers who could do the job, and so on. Given such riches, it can't be long before they are top of the rankings again. No more need to worry about ZK carrying an injury. OR..., is it just another case of a cricket administrator spouting rubbish of the top of their head? I suspect the latter
Posted by Sachin_Miky on (April 24, 2012, 18:26 GMT)I dont understand...people like "Kavindeven" and "Nick Spark" says that i dont give damn to ipl or ipl is just about money, but they still have time to post on the ipl articles...very funny!!
Posted byTest cricket will not become an Olympic sport, its only t20 that give cricket an Olympic glory... so be realistic the IPL critics
Posted by CaptainKool on (April 24, 2012, 15:16 GMT)See the simple reason is that if the people are watching online or if they are going to watch it at stadium then without a doubt TV viewership is gonna decline. There is no doubt that IPL will be a huge success as the tournament progresses. People who are complaining about IPL, i bet you they are too atleast seeing the articles and match results. It's truth, hah! As KP says," jealous" ..
Posted by Cpt.Meanster on (April 24, 2012, 15:02 GMT)@Kavindeven: I think I saw you commenting on pretty much every IPL game the last 2 weeks. So who's been watching the IPL all along ? - an IPL basher !!! now that's good news for the IPL. You have got my attention.
Posted by Sadiqahmed on (April 24, 2012, 14:08 GMT)IPL 2012 is great entertainment. Those who are opposed do not seem to appreciate quality entertainment. Cricket lovers all over the world would likely want to stay glued to most games. If there is a concern over ratings, assuming it is properly measured, then this can be countered with efforts to have more viewers access to the live broadcast within the context of current broadcasting rights. This effort will particularly pay off with efforts to rope in more viewers from the USA. Sadiq Ahmed
Posted by rohitcbs on (April 24, 2012, 12:28 GMT)I dont understand one bit of what IPL haters have against the tournament. Believe it or not, it is a success.. I hardly know any Indian who does not watch it.. myself included! and this time around especially, it has been electrifying. I think the main reason fr that is that players nw identify with their teams hving been associated with the tournament fr so long.. !! believe it or not.. it is here to stay! @andyzaltzmannshair. .. dnt tell me u cnt monetize online viewers..!! Even advert strolls on running match can earn enough revenue to make it more than profitable. Look, its pretty simple.. Indians love cricket and when they get to watch international stars day in and day out, ppl will obviously watch it.. and trust me, they do!!
Posted by Kavindeven on (April 24, 2012, 11:30 GMT)IPL? Yawwwwwwwwwwwwwwwwn! Who watch that circus? And who is this Rajeeev Shukla?
Posted by NeoTheSaviour on (April 24, 2012, 11:08 GMT)Love it or Hate it. Its here to stay. And T20 tournaments like this could only be sustained (with profit) in India. Other leagues like Big Bash, BPL, PPL and some ABCD-PL may create interest for a year or two but finally they will fade away. And its lottery for players, only few of them who are not able to break in are cribbing.
Posted by premclement on (April 24, 2012, 10:29 GMT)I love IPL. What is EPL for Enlgand is IPL for us, Indians. It will never decline. If there are increased number of viewers online and in stadium, of course, there will be a decline in TV viewership. I watch it online (paid, not free because of HD quality). As kevin Peterson said, the English are jealous of our IPL Success.
Posted bypeople are stop watching ipl these days due to a so many matches , so i dont know how its gonna be still successful ? probably only whoever making the event they will only say ohh its gonna be successful doesn't matter people watch it or not
Posted byTest cricket is way better than IPL it's just all about money, I'd rather watch Canada play then watch the IPL
Posted byIpl is the best & I love it. Indian news channels are making big on trp ratings bcoz their tv viewership has taken a huge dip due to ipl..
Posted by AndyZaltzmannsHair on (April 24, 2012, 8:35 GMT)The problem is that though there may be a fair amount of viewers on internet streams (which have been around for years and arent something which people are using only now) they cant be monetized so theres no value in them. It hurts the finances of the IPL. The reason theyre successful is because theyre free. The problem is that as they get more successful and potentially hurt IPL revenues theyll be targeted and blocked by official authorities as has happened countless times in the past.
Posted by ziggy500 on (April 24, 2012, 7:37 GMT)there are various factors: most countries require you to pay for the channell to watch ipl, internet tv has multiplyed in quality with the right internet plus its available online for free
Posted by m0se on (April 24, 2012, 6:50 GMT)IPL hasn't been innovative enough. The TV graphics are the only innovation I see. Besides that it's all the same old, same old over and over again - and an absolute reliance on tight matches. The teams seems to somehow be unbalanced, some teams hemorrhaging talent while others have no international players. The commercialization is amped up too much, to the point of repulsion. Though I am very happy IPL exists and laud the people who have made it happen for 5 seasons, it just doesn't have the blow your socks away and a game changing aura around it. As someone else said, it is more of a noisy raucous festival rather than a premier and state of the art event.
Posted byipl is a cricket festival in india, like this they shud play test matches
Posted by badridps on (April 24, 2012, 4:53 GMT)IPL for us is a one kind of festival, we watch it daily and we do enjoy every bit of it, there is not a single day where I have missed watching an IPL match, if so I miss, I make sure I carry my iPad or mobile along with me where I go to get ball-to-ball updates from this web-site... I also pay similar attention on all flavours of cricket though I can't watch WI vs Aus / county cricket match Live I will check the score and commentry the next day to keep myself updated with the happenings. So people out there who are monitoring the viewership of IPL need not worry and this IPL will be a grand success. BTW what a knock from Dravid last night and cheers to RCB for their easy win...
Posted by harshacc on (April 24, 2012, 4:12 GMT)Vilander - Those 3 areas which are empty in Chennai do not have NOC from the local authorities to sell tickets as some clearance is pending.Every other seat is sold out
Posted bygo india and ipl we love it , 1.2 billion people are enough to make it a sucess , we dont need foreign viewership.
Posted by peterprasanna on (April 24, 2012, 3:25 GMT)To all talking about chennai ground, A,B and C stands are note used at all for IPL and so the gorund is looking empty.Take a look at all other stands in chennai.
Posted by Vasi-Koosi on (April 24, 2012, 2:19 GMT)Shukla is dreaming I believe; he needs to get an Idea :-) Bangalore has been seeing empty stands. The "A" stand is 1100/= which is pathetic. I have spent a fortune to watch a test match in P2 stands, and it was worth every penny and to spend 1100/= to watch IPL is just not worth it
Posted by cracker2012 on (April 24, 2012, 1:43 GMT)I watch it on the internet, watch the highlights and read about it here. And I don't live in India, am from the WI - Jamaica. Christ Gayle is #1.
Posted by montys_muse on (April 24, 2012, 1:20 GMT)IPL5 is being followed worldwide on TV and internet. Blaming IPL for test cricket debacle is totally wrong. Players from other countries are still performing as expected in tests. We have had fascinating test contests in 2011. I think its the mindset of the Indian players that needs to change.
Posted by Cpt.Meanster on (April 24, 2012, 0:50 GMT)The IPL is watched on every medium not just television. The IPL haters should STOP their celebrations right there. I have an android smart phone and I watched the game today entirely on it. Does that mean I am counted out as a viewer ? come on cynics. There is a limit to their misinformation offered here. TV is not the only way to watch cricket. You got the internet which is the most preferred medium in fact and then you got mobile TV on smart phones, ipads etc. Last but not least, you got huge crowds at the grounds every game and that's more than enough. IPL 5 is already a huge success if you ask me. Most of the games this season have been good and exciting. God bless the IPL !!
Posted by Vilander on (April 23, 2012, 23:23 GMT)Chennai ground pricing is exorbitant, thats the reason there is very few people in the crowd. besides Chennai people do not tend to spend as well as other metros, so pricing should be reduced in chennai a bit.
Posted by torsha on (April 23, 2012, 23:09 GMT)Now that's what the heading should be. IPL will be popular whatever haters gonna say. Tony Greig, where are you? Previously when 2 articles published, he posted on his twitter. Now be brave and post this article tony.
Posted by Lord_Dravid on (April 23, 2012, 21:31 GMT)what is wrong with these so called analysts..for them to say viewer ratings has signficantly declined do they think people only watch the IPL on tv?? thousands of people around the world like myself watch the IPLon the internet or watch highlights when im busy, that dosent mean we've stopped following it!! wake up people!
Posted by Dravid_Gravitas on (April 23, 2012, 20:21 GMT)waiting for the regular haters getsetgopk, lillian, kiwirocker etc to amuse us with their bitterness. hahaha...love it.
Posted by nzcricket174 on (April 23, 2012, 20:14 GMT)If Tendulkar comes right the ratings will skyrocket.
Posted by balajeev on (April 23, 2012, 19:48 GMT)Sure, the reports of IPL's demise are exaggerated. However, the duration of the tournament is far from ideal. One can't bear to watch so many sixes everyday, its confusing and today's match can easily be mistaken for the one from day before.
Posted byThey should allow five foreign player in a match so that popularity will be increase many fold.
Posted by@Naren - I concur with your statement. Something fishy about it.
Posted byThe viewership is not declined for sure. When he says it's success, the I'm sure it's a success. As a BCCI official he knows more than what we know in terms of revenue from IPL. Comparatively, this year IPL has been more revenue than last year, that's what these guys are looking for and if that's the case, then I don't think anything wrong in calling it a success. We just just blame anything and everything that we don't like.
Posted bythe grounds all over are full..maybe except in chennai..but apart from dat it as been good ..and the quality of matches and cricket is way better than before..:)
Posted by ProdigyA on (April 23, 2012, 18:44 GMT)There is a nice game being played by both the BCCI and the players. BCCI says they dont force players to play and Dhoni says that the way we have been playing. In the end both are making money but none are giving 100% when it comes to test matches. Pls sack MS from tests.
Posted by Sinhya on (April 23, 2012, 18:36 GMT)When ticket pricing in rajastan is as low as 200 ,y wud chennai people need to spend in1000s to watcha match. seriously request csk fans to boycott gng to stadium and the prices ll be down immediatly. Already stadiums are 3/4 th empty
Posted by Sinhya on (April 23, 2012, 18:28 GMT)Ipl is surely entertaining and gaining lot of popularity. but seriosuly the ticket pricing has to be reduced.1200 for a 4hr event is too much. People are not fools to spend this way, atlest people in chennai have realised it and the turnout has reduced considerably in chennai and even in banglore.
Posted by['IPL 5 will be a super success' - Rajiv Shukla] - It ALREADY is. I was least interested last season - May be because it was just after the World Cup. But this time around scenario is different, I'm enjoying it to the fullest. \m/ And cheering for DD and Pune :) !
Posted by anandbv on (April 23, 2012, 18:03 GMT)not sure what is a myth and what the reality is....either way, he can respond a bit better....his way of responding is way too autocratic
Posted by Sakthiivel on (April 23, 2012, 18:02 GMT)Internet viewership has been increased and coming year many will watch matches online not on TV. so we will have decrease in TV ratings. Indiatimes official online partner and youtube getting more hits. thats the fact
Posted bywell, forget the TV ratings, the show on the ground is superb....m not an IPL fan though....catching snippets here and there..
Posted by Dravid_Gravitas on (April 23, 2012, 17:57 GMT)IPL 5 is indeed a success. Look at the number of people watching it on internet as opposed to Televesion. I watched all previous editions on Television. There will be millions like me who shifted from TV to internet. IPL is here to stay with the cream of international cricketers and local talents locking horns.
Posted by parens on (April 23, 2012, 17:51 GMT)cricinfo is trying hard to put a negative picture of ipl. Anyone who watches the matches on TV can see all the stadiums are full and matches are very compatative. This is the second or third article on cricinfo about IPL on negative light.
Posted by HusseyForever on (April 23, 2012, 17:47 GMT)This potbelly guy thinks empty stadiums and declined viewers as super success. Wonderful!!
Posted by getsetgopk on (April 23, 2012, 17:39 GMT)yea Shuklay your in denial, wake up and smell the notes, they are getting less and less every year, lol
Posted by rahulcricket007 on (April 23, 2012, 17:35 GMT)PLEASE CONCENTRATE ON IMPROVING DOMESTIC CRICKET STRUCTURE INSTEAD OF CARING ABOUT IPL .
Posted byno one recognize that tv rating may be go down but at the same time ,, internet viewership going up ,,,,,,, plz measure all thing ,,, ipl rocksssssssssssssssssssssssss
Posted by chilled_avenger on (April 23, 2012, 17:22 GMT)Now why should people doubt when Rajiv Shukla tells that IPL 5 will be 'rocking'! Where can we find a better Cricket Expert/Enthusiast? That was a Sarcasm,by the way!
Posted byyes I agree I am watching all game from internet and I see all game are full with spectator no question about that. IPL 4 has slow response becasuse it started right after world cup and people already tired watching two month of cricket games I am watching all game from internet and I can see all crowd full with happy to watch thier home team doing thier best Jai ho IPL 5
Posted by Naresh28 on (April 23, 2012, 17:11 GMT)Yes IPL 5 is looking good from what I can see from the screens on overseas broadcast. While this is good, I fear that INDIA test cricket is dying. No one seems to be taking any interest in correcting our two overseas losses. Simply Indian batsman cannot handle high bounce and the pace bowlers are 'fodder' on foreign grounds due to lack of pace.
Posted by Naren on (April 23, 2012, 17:10 GMT)With such pathetic matches like how RCB was able to make 190 after being at 60 at half way mark is going to drive people away from IPL. Let us see how much De Villiars is going to score in the World T20. How can somebody like Hogg who bowls with so much control all of a sudden go for runs like crazy? Why full tosses are dished when a team is in complete control ?