IPL 2013 news April 13, 2013

IPL's television ratings slightly down from 2012

ESPNcricinfo staff

The IPL's average first-week viewership has marginally dropped compared to the corresponding figures from 2012, according to Tam Media Research, the leading television ratings agency in India. The television viewer ratings* (TVR) for the first week slipped from 3.9 in 2012 to 3.8 this year, however there were only five games in the first week (till Saturday) as opposed to six in 2012.

The tournament's broadcaster, Multi Screen Media, put the drop down to the ongoing digitisation of cable television across dozens of Indian cities. "With digitisation, there is a chaos, uncertainty. We have opened right in the middle of all of that," Neeraj Vyas, executive vice-president and business head of Max (the entertainment channel that telecasts the matches), told Economic Times. "The LC1 markets (towns with population exceeding one million) hold 25% of the weightage. If you discount the LC1 markets, there has actually been a growth and the ratings show a 4.5, which is higher than last year."

The TVR figures also include the viewership on the broadcasters' sports channel, Six, which is showing the IPL for the first time, alongside Max, which has telecast the league every season. The ratings have also fallen for the IPL opening ceremony, down to 1.2 from 1.8 in 2012.

While the league's television ratings have dipped consistently, the numbers are relatively still healthy; typically, if a television programme on a general entertainment channel posts an average TVR of 4.00, it is considered to be a success.

*TVR is a time-weighted figure that accounts for time spent by viewers in addition to the number of viewers

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  • landl47 on April 16, 2013, 3:35 GMT

    @TheUltimateTruth: well, one hard number is that there was no Ashes series in 2012. Did you mean the Ashes of 2010/2011 or the ODI series played in England in 2012? Australia got thumped in both so it's perhaps not surprising that Australian viewership was down. Anyway, it's impossible to compare a 5-day, 7 hours-a-day test match with a three hour romp. Average viewership means nothing because who, apart from retirees like me, has time to watch cricket on TV all day every day for 5 days? A calculation of the total number of people who tuned in at some time during the test matches would give you a very different picture.

  • satishchandar on April 15, 2013, 8:28 GMT

    Slip in TV rating need to be looked as a failure of IPL? IPL because of timings, IPL limits me to watch score post 10PM in mobile over internet.. I do follow full match in internet.. TV ratings alone don't determine the popularity of the tournament..

    Plus, Compare IPL to test match?? Test match has whole sale view of entire nation.. Whereas, IPL being a regional teams playing tournament, has two prime states and optional for rest of the nation.. It is like comparing English movies BO record to regional movies record.. English is a global language which has different level of reach than the regional language..

  • Pathiyal on April 14, 2013, 8:54 GMT

    i thought the camera work is getting poorer and poorer. big bash league was better in terms of video coverage. also, the hindi commentators are killing the thrill. hope they will be replaced soon with ones who know the game.

  • kiruba.jkl on April 14, 2013, 5:23 GMT

    Matchs for me is not available , but using you-tube & cricinfo as replacement

  • vin13 on April 14, 2013, 5:11 GMT

    part of the blame goes to poor marketing by SET India, SET Max are not a sports channel someone like STAR or ESPN would of done a better job. Another thing is lot of international cricket is played prior to IPL so there's a cricket overkill, it's just a matter of time when the IPL franchisees force BCCI to play less international cricket so the audience remains cricket starved till the IPL. PROBLEM SOLVED

  • Kashi0127 on April 14, 2013, 3:55 GMT

    Reality Shows are most interesting in their first few years and then it wears off. Same with IPL - very clearly most of the things that happen here are staged including results for the sake of entertainment and money making. Its bound to lose sheen

  • ODI_BestFormOfCricket on April 13, 2013, 23:31 GMT

    since there is a regular power cut in TN, the trp of csk matches must be low.

  • dummy4fb on April 13, 2013, 23:21 GMT

    It was expected. This year for the first time the hindi commentary is forced on the viewers. English commentary is followed by all but hindi is lost especially for fans from the South especially Tamil Nadu. The well connected switch to pirated streaming ( you tube has a lag). Others just watch only their favorite team's matches or do it in mute. Viewership should increase a bit if the language option is provided.

  • anshu.s on April 13, 2013, 19:24 GMT

    @Bonehead_maz, ROFL mate, rating has dipped by point 1 and you are predicting doomsday, to give you some insight recently concluded test series India v/s Australia had a TVR rating of 0.8 , did you say Indians will watch England v/s Australia, let me tell you we will watch new English premiership season along with other European football league will start in mid august , i would rather watch relegation battle between QPR and Reading rather than your beloved Ashes !!! People like you rejoiced up when DLF had cancelled it's sponsership but IPL roped in Pepsi with double the sponsership amount , when Deccan chargers folded Sunrisers brought them for thrice it's original price, so IPL bashers back off IPL is here to stay and grow, BTW did Ashes ever get a TVR of even 1 in England in recent history, guess not because everybody would be watching Football !!!

  • dummy4fb on April 13, 2013, 19:05 GMT

    Crap Articles. So now u r going to compare crap serial TVR with Grand IPL's TVR!!! Wake up! IPL is entertainment and it delivers it 80 % of the time.

    For those who keep comparing IPL to Test matches dont do it! Test match is pure cricket bu IPL is pure entertainment. Where can I watch a Ponting-Tendulkar opening, a classical Dravid T20 innnings, A Super team like CSK !

    See IPL in terms of what it offers, and that is pure entertainment like the match today RCB v/s CSK.

    I think people who are jealous of crics earning crores thru IPL is the main point of criticism and not the love for pure cricket.

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