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Ambush marketing
Feeds
FeedsA strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.
Feb 13, 2008
Sign by Sunday or stay out, IPL tells Australians
News: Australia's cricketers have been issued an ultimatum by the Indian Premier League - sign up by the Sunday deadline or stay out for three years
ESPNcricinfo staff
Aug 9, 2006
World Cup to be free of sponsorship disputes
News: World Cup organisers are confident that the tournament will not witness any disputes between rival telecom companies Cable and Wireless and Digicel
ESPNcricinfo staff
Apr 26, 2006
Andrew Miller: It matters that the ICC's tournaments matter, because if their credibility is fatally undermined, then the free-for-all that could follow will be to the detriment of the entire game
Andrew Miller
Aug 15, 2005
News: modern life on hyper parenting
ESPNcricinfo staff
Oct 7, 2004
Court bans Lee's Unwired image
News: Unwired was banned from using advertising images of Brett Lee following a Federal Court ruling in Melbourne yesterday
Wisden Cricinfo staff
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