Ambush marketing
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A strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.
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Feb 13, 2008

Sign by Sunday or stay out, IPL tells Australians

News: Australia's cricketers have been issued an ultimatum by the Indian Premier League - sign up by the Sunday deadline or stay out for three years

ESPNcricinfo staff

Aug 9, 2006

World Cup to be free of sponsorship disputes

News: World Cup organisers are confident that the tournament will not witness any disputes between rival telecom companies Cable and Wireless and Digicel

ESPNcricinfo staff

Apr 26, 2006

A crisis of credibility

Andrew Miller: It matters that the ICC's tournaments matter, because if their credibility is fatally undermined, then the free-for-all that could follow will be to the detriment of the entire game

Andrew Miller

Aug 15, 2005

What is... Hyper Parenting

News: modern life on hyper parenting

ESPNcricinfo staff

Oct 7, 2004

Court bans Lee's Unwired image

News: Unwired was banned from using advertising images of Brett Lee following a Federal Court ruling in Melbourne yesterday

Wisden Cricinfo staff
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