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Cricinfo staff
March 9, 2010
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Lalit Modi, the IPL commissioner, has said there are no plans to extend the tournament's season beyond the current six-to-seven week duration, as that would affect other forms of the game and the regular cricket season in India. Speaking on Cricinfo's fortnightly discussion show Time Out, Modi also defended the $225 million base price for the new franchises, rejecting the notion that it would create a football-style debt trap for the investors.
"We are going to have the current limitation (in the IPL's duration), and we are happy to live with that," Modi said. "Then (if we make it a longer tournament) you are going to starting to hurt the other forms of the game. We chose the window specifically to be off-season in India, April-May are typically off season in India … I don't think we are going to be able to change that."
Even with 94 games scheduled in the 2011 season, Modi said the season will only be 51 days long. "It's (next season) only over seven weeks instead of six, it's over 51 days instead of 46, we have done the scheduling, we just have to announce it."
While the IPL had packed houses in its inaugural year, several Test matches in India, including the one in which Sachin Tendulkar overtook Brian Lara's run-aggregate, have attracted disappointingly small crowds over the past few years, leading to fears of a dip in popularity in the game's oldest format. However, Modi strongly disagreed with that notion, stating that viewership ratings were continuing to rise and even suggested that Test cricket was the highest revenue-earner for the Indian board.
"Test cricket is our bread and butter which people don't understand, we are never going to compromise on Test cricket," he said. "When I talked about, you know, (how) we have to do something about Test cricket, it's in the other countries that Test cricket is going down. In India, our ratings are going up, we have been tracking that year by year, in fact, we get paid highest for Test cricket."
He rejected the charge that the glamour and the money associated with the IPL will make today's children grow up thinking of Twenty20 as the only format that matters. "The younger generation was mostly moving away from the game of cricket, we have brought them back into the game," he said. "They were diverting their attention towards football and other sports, we have not only been able to retain them, we have been able to add more people to it, I think the size of the pie is only going to increase."
The IPL has been an enormous success in its first two seasons, giving the tournament's organisers the confidence to quadruple the base price for two new franchises from the US$50m it was for the original eight franchises in 2007. Modi said he had no fears that the high valuation would lead to a repeat of the scenario in the English Premier League, where many of the leading clubs are perennially in debt.
| "We wouldn't want that (clubs getting into a debt trap). When we did our numbers (in 2007), it was on a business plan. Our business plan is already four times of what we had planned then" Modi on the steep rise in the base price of IPL franchises | |||
"We wouldn't want that (clubs getting into a debt trap). When we did the 50m numbers, we projected certain revenue going forward, 80% of the revenue (we earn) goes back to the franchises," he said. "When we did our numbers, it was on a business plan. Our business plan is already four times of what we had planned then."
The value of the Rajasthan Royals, who won the inaugural season of the IPL, shot up to more than twice the US$67m it was brought for in just a year, but Modi said he had no regrets over the base price of US$50m for the original franchises. "No, no, the idea is that everybody should survive and make money on it, then only can somebody grow, because of the confidence, whatever we have done, we have no regrets."
Last month, there was talk that Modi was planning to take the IPL to the US, but he said the idea was to play some exhibition matches or a short tournament there, and not to move the main competition. "The US is a big market, a growing market, we definitely want to tap that market," he said. "I don't think we will go with the IPL, but what you'll do is take the IPL teams, play a shorter tournament or exhibition games to start with, you'll play within the gaps in the calendar in the year and try and build a fanbase"
When asked whether he was concerned over the perception that the IPL starts and ends with Lalit Modi and over what would happen if he was not associated with the IPL he said, "I do, I think about it all the time, that's why we are trying to put in a professional organization. We are only two years old, we have some very, very good people in there, and whether I'm there or not, they have learnt very well and I'm sure they will be able to take it on."
© ESPN EMEA Ltd.
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@SPS1 u can't blame cricket for the suffering condition of hockey or other sport. I remember Modi one said that, "If they want to make their sport more popular why don't they professionalize their game" and it true. Hockey is suffering not due to cricket but the differences that exit within the governing body of it.
Posted by Sankara on (March 10 2010, 10:50 AM GMT)The point I was making in my earlier comment was that contrary to what the paid media and comentators say, IPL does not make much money for BCCI. It is beneficial for essentially the private franchaisees only, plus a few players As a viewer.I find matches are watchable if there is time, not in the "appointment viewing category," even if the home team is playing. In that sense IPLteams have not created the kind of loyalty that even a Mohun Bagan East Bengal have. The bone I pick with IPL is that it has no concern for niceties like true disclosure, sensitiveness to whether it creates problems for the Govt and others(refer Pak player fiasco and Mr Chidambaram's comments, how andhra govt advice is ignored etc) and the general air of arrogance it displays It is churlish, however, to blame India's hockey perforance on IPL. Hockey has its own tales of mismanagement
Posted by Mahatma_of_Great_Britain on (March 10 2010, 09:34 AM GMT)To avnish_thakur: But of course, your're a man who likes TEST match, except that you must be a pensioner or someone who hasn't a 9-5 job and can afford spending your entire week following a single match, that more than likely will culminate into a mere "draw" :) If you don't like IPL, then go on and bury your head in sand and don't bother composing claptrap where people are here on IPL discussion. Let just give credi to BCCI and Lalit Modi, where it's due. Shall we?
Posted by SanjeevAkki on (March 10 2010, 09:30 AM GMT)Those who are all bashing IPL, Read this article on IPL in Forbes and concentrate on your other work.....On the light note I'm Sure those who are bashing IPL will be eagearly waiting to watch IPL he he:-) http://www.forbes.com/2009/08/27/cricket-india-ipl-business-sports-ipl.html
Posted by Rosh1 on (March 10 2010, 09:26 AM GMT)I am a Sri Lankan and is not a great fan of Indian cricket coz I feel that the media and other Indian sources brag way too much on Indian cricket and the cricketers. This has created attitudes on Indian cricketers and could be detrimental for Indian cricket in the future. However Mr. Sachin is and will always be a gem in my books. Talking on the IPL i feel the BCCI and Mr. Modi have done a great job. Mr. Modi is a great marketeer and a business man who has transformed the BCCI to a business venture unlike most other cricket boards around the World. On a broader view IPL is good and will make even raise the standards of test cricket. The IPL is following the same strategy as NBA, NFL, NHL and Major league baseball in the USA which has been quite a success and has a huge fan following and revenue streams.
Posted by crick_admirer on (March 10 2010, 09:22 AM GMT)"Mr Modi says "Test matches are BCCI's bread and butter". THEN how come india plays so less test cricket? IS BCCI on diet?" HAHAHAHAHAHA.....
Posted by andraytherapper on (March 10 2010, 09:18 AM GMT)Even a 7 week IPL is too much.The ipl is nothing but after all a domestic tournament and 5 weeks are sufficient to finish it with 3 games a day.After all there is too much of t20 cricket being played and a lot of it is aired on TV.It's killing T20 as there's too much of it and it's also hampering test cricket .
Posted by kpradyu060 on (March 10 2010, 09:16 AM GMT)i request modi not to extend ipl matches to 94.it will become boring.please dont spoil it
Posted by Bollo on (March 10 2010, 09:09 AM GMT)Test cricket is our bread and butter...We are never going to compromise on Test cricket?? How does this fit in with a hastily cobbled together 2-match series against South Africa and then nothing for the rest of the year? `We get paid highest for test cricket`? per game perhaps, but it`s rather difficult to fit 100 tests into a 2-month carnival isn`t it. Completely disingenuous natter from a businessman, not a cricket fan.
Posted by raisushil on (March 10 2010, 08:28 AM GMT)We really appreciate the way Mr. Modi is organizing the show. Its a big booster to the cricket fraternity. Its a personal choice of the viewer what sport he is wants to follow. We are cricket buffs so we are here on this website Cricinfo not HockeyInfo or FootballInfo.