Jayaditya Gupta
Executive editor of ESPNcricinfo in India

From pioneer to pariah

There is no one in the BCCI with Lalit Modi's marketing savvy, but don't shed any tears for his expulsion. He was far from an innocent victim

Jayaditya Gupta

September 26, 2013

Comments: 19 | Text size: A | A

IPL commissioner Lalit Modi watches the game, England v India, ICC World Twenty20 Super Eights, Lord's, June 14, 2009
Lalit Modi: given a long rope, then hanged with it © Getty Images

About an hour after the BCCI decided to expel Lalit Modi, Ravi Shastri - who had once famously hailed him as a cricketing "Moses" - was welcoming the teams out onto the pitch at Jaipur for a Champions League Twenty20 match. The irony was inescapable: the BCCI had moved on from Modi, the man who had set it on its very lofty and power-fuelled pedestal. Without any sentiment or ceremony, the bus had moved on, with a different driver at the wheel.

The temptation today is to feel bad for Modi, a man who was essentially strung up and lynched - "scapegoat" is too mild a word - by his peers and his bosses. It is common knowledge, borne out by the hundreds of thousands of pages of documents Modi submitted as evidence in his defence to the BCCI, that Modi's running of the IPL was not in the shadows of the BCCI nor without the formal approval of the league's governing council.

Anonymity was not Modi's style - he flourished in the limelight and usually the light was bright enough to dazzle his bosses and peers. As Mansur Ali Khan Pataudi, a member of the governing council in those early years, put it, "We were carried away with how well everything was going." And officially Modi was only the chairman of a board committee. It can even be argued that only few of the transgressions he was charged with took place without the express or tacit approval of those above him. The "cosy club", as he called it, gave him a long rope - and then hanged him with it.

But Modi was no innocent victim. He was ruthless, manipulative, politicking, interested only in the bottom line and in maximising his cause. If you were not with him, you were against him - and if you were against him you didn't stand a chance. He made enemies in the media, on other boards, in government. He even went against his own colleagues. In short he was the forerunner to N Srinivasan, the current BCCI president and Modi's bĂȘte noire.

It's fair to say that without Modi there wouldn't have been a Srinivasan - not in the literal sense, for he would still have been the BCCI president but without the priceless bargaining chip that is the IPL.

Rewind almost exactly six years ago, to September 24, 2007. One ill-judged shot by Misbah-ul-Haq gave India the World Twenty20, a tournament they were reluctant to enter. Within weeks the IPL - already formally announced - was rolling; within months the first sale of franchises had netted around $700 million and the TV and sponsorship deals an additional $2 billion. The first player auction in February 2008 yielded several millionaires, and by the time the first season started in April, the stage was well set. All of this - and the pathbreaking deals to come - was down to Modi's vision and his ability to see it through. An indulgent board looked the other way, happy to count the unprecedented money headed its way.

The problems were too often overlooked or, when they were too glaring, ignored. The first came with the allocation - or auction - of the franchises themselves. Some went to Modi's friends, some went to the BCCI's friends, and one went to its secretary. Everyone knew what had happened but the bus was too big to slow down. A bigger problem - and one that is haunting and hurting the BCCI and Modi to this day - lay in the remarkable last-minute move of the 2009 IPL from India to South Africa, a move necessitated by India's general elections being held at the same time. Modi had to bow before the political elite but proved a point with that stunning rescheduling of the tournament an entire continent away; he did so, it now appears, by allegedly failing to observe the complexities of India's financial and currency laws.

Modi was no innocent victim. He was ruthless, manipulative, politicking, interested only in the bottom line and in maximising his cause. If you were not with him, you were against him. In short he was the forerunner to N Srinivasan

There were stories galore of rules being changed, made up, and abandoned at the last minute, to accommodate one or other interest. Any reporter whose pitiful job it was to cover the IPL in those Modi years will tell you of being asked by his editor to verify some IPL rule and then spending hours on the job with little success. An email exchange between Modi and Srinivasan, written two days before the 2009 auction, shows how Modi manipulated matters - including dealing with an angry Shane Warne - so that Andrew Flintoff, then a prized catch, would join Srinivasan's team and not Warne's. When Modi informed Srinivasan of what he'd achieved, the response was remarkable: "Thanks. You are most sweet. Srini."

The screws were already tightening on Modi, though. Srinivasan by then had his sights set on the BCCI presidency and, perhaps aware that the board was big enough for only one of them, had begun clamping down on Modi's powers, especially his powers to sign cheques. By then it was also clear that the IPL, which at its inception was almost a punt, was now the hottest property in the sport and everyone wanted in on it. The auction of two new franchises the next year proved the final straw in the relationship. Modi's antipathy to Kochi's investors getting a franchise, at the expense of more high-profile candidates, led to his alleged bullying and threatening, culminating in the indiscreet tweet that cost him his job.

Today the IPL rolls along, hamstrung by controversies that are a legacy from Modi's time at its helm. Apart from the severe crisis of credibility wrought by the fixing cases is the awareness that at some point in the near future the tournament will need a rethink just to keep pace with changing viewer behaviour. And that in the next couple of years some of the big-money deals will be up for renegotiation.

It can safely be said that there is no one in the BCCI with Modi's imagination and marketing savvy - nor, indeed, his ability to smell money where none exists. Srinivasan is a bully bean-counter; the other heavyweights are politicians with their eyes on bigger prizes. Moses has merely led his latter-day Israelites halfway to their promised land; they will have to negotiate the rest of the journey on their own.

As for Modi, it is possible that, like the prophet, he will spend the next 40 years wandering the desert, blinded by his own brilliance. Don't feel sorry for him - he has bequeathed us Srinivasan.

Jayaditya Gupta is executive editor of ESPNcricinfo in India

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Posted by Nmiduna on (September 26, 2013, 14:08 GMT)

STUNNING write! yes of course, my natural reaction was to pity him, especially the ones who are still running the business are the same, and it is possible that there are worse things inside than Modi, but yes, he does not deserve sympathy, but i remember he's being interviewed at CNN, a channel where cricket gets very little coverage, i felt really happy, not for him but for the game, the game i love is getting attention and possibly going to spread more and more, but i don't need it at the cost of cheating and manipulation.

Posted by Nampally on (September 26, 2013, 13:18 GMT)

There is no doubt that Mr. Modi was an inventive genius & with superb entrepruenial skills. It is his single minded skills that made T20 IPL a reality. It is a tremendous task to convert an idea such as IPLinto an operational reality. So first of all Mr. Modi deserves an award for just making IPL a "Reality". No one can deny him this honour.It has made BCCI & all Cricketers tremendously Rich. Having said that it appears Mr. Modi trod on the toes of several "rich & powerful" guys who appeared to be jealous of him. Clearly he was a rival of Mr. Srinivasan, both fighting for the top jobs. When 2 ambitious guys fight for a single spot, it requires lot of PR & communicating skills. This is where Mr. Modi lost & his opponent ruthlessly pursued him to the exit!. There is not a single high placed administrator in India who had not made huge blunders but managed to hang on to the post because of super PR skills. Mr. Modi did not have it & now he is a "Pariah". Sad reflection on our Society!

Posted by   on (September 26, 2013, 12:28 GMT)

There you go...you just said it: "One ill-judged shot by Misbah-ul-Haq gave India the World Twenty20, a tournament they were reluctant to enter. Within weeks the IPL - already formally announced - was rolling; within months the first sale of franchises had netted around $700 million and the TV and sponsorship deals an additional $2 billion."

This would be music to the ears of all Misbah haters in Pakistan. #Misbah'sFault

Posted by Cricketfan11111 on (September 26, 2013, 10:53 GMT)

Flintoff went for $1.55 millions. Rajastan got $1.875 millions in reserve. Rajastan could've bought flintoff if they wanted.

Posted by sandy_bangalore on (September 26, 2013, 10:44 GMT)

@TheOnlyemperor: So you mean to say that since in politics the rules are bent freely without a thought given to their consequences, it is quite ok to do the same in cricket. two wrongs dont make a right my friend. This is cricket we are talking about, and not politics. So whether the politicians go scot free is of little concern here. And the absurdity of the statement 'whats the big deal about flintoff' is laughable. So let these shenanigans continue in IPL6, since anyway most guys like you dont watch IPL for the cricket.

Posted by   on (September 26, 2013, 8:32 GMT)

How many are aware that Modi gifted a Porsch to Yuvraj Singh when he hit Stuart Broad for those six sixes in an over. Modi maube everything what the author mentions, but what is left unsaid here is whether the author knows either Modi or Srini personally to comment/pass judgements. Whilst no one wants to condone irregularities in deal making in any sphere of life, it has to be also remembered that life is never complete without twists and turns of a vicious nature.

Posted by   on (September 26, 2013, 7:46 GMT)

Thats how you show a corrupt big bad world in a very romantic light. Brilliant piece this. Though a lot lies beneath the calmness of the sea.

Posted by TheOnlyEmperor on (September 26, 2013, 7:01 GMT)

"There were stories galore of rules being changed, made up, and abandoned at the last minute, to accommodate one or other interest."

What do you think happens in Indian politics? I can cite instances of this happening every other day by the political power barons of India. Why is Modi being demonized when the politicians are going scott free? Modi and Srinivasan come from business backgrounds and not political backgrounds, which is one of the many reasons they become easy targets for the media and cricket writers. What's the big deal about the Flintoff episode? Did Flintoff play? What about the post-Modi era, when Chris Gail was usurped by Bangalore? Have no rules been broken to accommodate the Mumbai Indian management? Why is there no talk of that? When one is FLEXIBLE and have an APPROACH towards CHANGE, an ATTITUDE that's out-of-the-box, then rules are bound to be "broken" and new ones formed, right?

Posted by TheOnlyEmperor on (September 26, 2013, 6:19 GMT)

It's surprising that all these writers who bash Srinivasan and Modi for lack of integrity, do not question why Dalmia, a guy who was expelled for financial irregularities, is back at the helm. They also seldom find the moral courage to speak of the increasing entry of politicians and political power into cricket and how the coterie of politicians protect and help themselves from attack. Why don't they speak of this rot that attacks Indian cricket? I am yet to see a cricket commentator or writer daring to say or write that the politicians need to be kept out of cricket.

Posted by TheOnlyEmperor on (September 26, 2013, 6:13 GMT)

"He was ruthless, manipulative, politicking, interested only in the bottom line and in maximising his cause. If you were not with him, you were against him - and if you were against him you didn't stand a chance. He made enemies in the media, on other boards, in government. He even went against his own colleagues."

I see nothing wrong with this. Is this is all? Modi had to muster big money to create an IPL of the size and magnitude he envisioned. Who do you go to, when you want to start any enterprise started, if not to people whom you know. So, what's wrong with that? In an age when even relatives and children refuse to help you, he had to work hard to not only reassure the people who invested large sums of money, but had to work very hard to ensure that they all made money and were kept satisfied. Has any of these writers who write against Modi's way of doing business, ever started and run a successful business of their own? If not, they know not what they talk about!

Posted by Cricketfan11111 on (September 26, 2013, 5:32 GMT)

Modi loved T20 (and the money it generates) too much. Having shown BCCI how to make money, it is good that he is out of the way now. Srinivasan is a Test cricket lover. Under his watch Test cricket will be looked after and IPL will remain a domestic sideshow.

Posted by Sir_Ivor on (September 26, 2013, 5:00 GMT)

I would like to mention that before the IPL, there was the outlawed ICL which in truth was the pioneering 20/20 tournament in India. The ICL had many foriegn players as well and a team from Pakistan called Lahore Badshahs I think. In view of this it is outrageous to call Lalit Modi the Father of the cash rich IPL. Modi will be best remembered for his brashness and arrogance.The fact that he could tell off people even foreign scribes and others was probably his USP. With so much of money from the BCCI, it was as if there was no tomorrow for Modi. When you have so much and you do have a bit of style, it comes to be viewed with a degree of awe. Something like the Kingfisher group.So if one has style which has uniqueness no doubt, many people start talking about such a person as a visionary. In my opinion Modi believed that a good duplicate is better than a bad original and was able to carve out his believed niche on the back of the BCCI's financial clout. Such a man should be kept away.

Posted by sray23 on (September 26, 2013, 4:38 GMT)

For all Modi's faults, he was the one true visionary in the BCCI. Modi too was in cricket for its money & glamour, but he also had clear goals of what he wanted to do in cricket and pursued them with energy. And these goals were publicly declared. Right now in BCCI, any goal is secretive, as is BCCI's future plans, and everyone is just concerned about themselves. It was wrong if BCCI to just cut him off completely. They could have placed someone more pragmatic above him to temper his hyperactiveness - but his types are exactly what is needed to reform BCCI into a more transparent organisation, because in most times Modi does not hide anything and most things are in public. He should transfer his talent to other sports in India and leave BCCI and cricket for dead.

Posted by   on (September 26, 2013, 1:51 GMT)

It's funny how I kind of feel sorry for Modi now... although, less than 2 years back, I absolutely disliked the guy - the way he would have a bodyguard carry his blackberry and coat around for him, the way he arrived to the cricket ground in a chartered plane, etc. I guess, the likes of Srinivasan envied him and thus came his downfall.

Posted by glen1 on (September 26, 2013, 0:54 GMT)

In India cricket is run by businessmen, with no written rules, much like everything else. This is probably true elsewhere like the US; except a good set of rules have been written. The Indians can deliver good entertainment to their stock holders (spectators) and also take care of their horses (players) well. Some in this business cabal take this too much to their heads, and they need to be cut out, otherwise the whole house will collapse. Modi should take his creative talents elsewhere and not work towards sinking the ship. The ship will not sink because the stockholders and the horses are happy.

Posted by InsideHedge on (September 26, 2013, 0:49 GMT)

I remember reading about his duel with the then ECB Chairman Giles Clarke. At the time I thought he was being bullied but we now learn he was holding meetings with several counties, attempting to create a rebellion. Whatever BCCI's faults, and there are many, they've made a splendid decision in getting rid of this man. His transgressions are shocking and too numerous. There's plenty of people in cricket - outside of BCCI - who will be glad to see him expel.

Posted by InsideHedge on (September 26, 2013, 0:45 GMT)

Gupta writes "...bullying and threating, culminating in the indiscreet tweet that cost him his job. ". Hard to sympathise with a man who never learned from an earlier indiscreet tweet that eventually cost him a libel case brought forward by Chris Cairns. He also has history from his time at Duke University in North Carolina. The man was a walking timebomb who likes to blame everyone but himself.

Posted by InsideHedge on (September 26, 2013, 0:42 GMT)

I don't understand all the fawning over Modi, he isn't the visionary that the likes of Gupta and others make out. What he did was to plagiarize the methods of existing sports bodies in the United States. "IPL Cimmissioner"?? That title made me laugh when I 1st read it all those years ago.

All that money meant his ego always arrived 30 minutes before he did at every IPL meeting.

Posted by Cpt.Meanster on (September 26, 2013, 0:32 GMT)

Nobody can deny that the Mr. Lalit Modi is the FATHER of modern T20 leagues including the one and only IPL. This is a sad day, not because Modi has been expelled from Indian cricket, but mainly due to the fact how money and unchecked power can corrupt pioneers into devious beings. Modi can blame himself for all this. He had the opportunity to run an accountable and honest IPL starting from the auctions. Instead, he arm twisted, manipulated, & obscured his way to glory and media frenzy. It was all too good to be true. Who can forget the rigged transfer of Freddie Flintoff to the Chennai Super Kings in the 2009 auction ?! So it's safe to say he forced himself to drown in the river surrounded by crocodiles. I think this will finally help some what to clean up the IPL in coming years. Still, there is Gurunath Meyappan's case pending. I am sure he is only the tip of a giant iceberg.

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Jayaditya Gupta Executive editor, India A football lover and a veteran of the print media, Jayaditya sold out on both to join the crazy gang at ESPNcricinfo. It's a decision that often left him wondering whether he'd stumbled into the wrong room by mistake, till he realised that many of his colleagues switch the TV channel from cricket to football when they think nobody's watching. He does have cricketing heroes: Viv Richards and Steve Waugh share space with Steve Coppell (the player and manager) and Bryan Robson (the player!). Having covered two world cups (the football version) and a Champions League final, he can now set his sights on fulfilling other ambitions - including the launch of "Footinfo". Watch this space for more details...

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