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Tests of Character
Discover yourself by taking our quizzes
How would you sell products during a game?
If you sponsored cricket, what sort of innovations would you come up with?
What products best associate themselves with cricket?
What matters is who, not what
Anything that a cricketer can use on the field
Ones that rhymes with cricket terms: hats, malls, latches, pelmets...
What break in the game is the best time for an ad?
Any time the viewers feel like singing and dancing
Breaks are so outdated
After a century has been scored or a wicket has fallen (depending on who fell)
How will you make your product resonate with the cricket fan?
He has no choice but to look at it at all times
By using those they worship in the ad
By using the sound of bat on ball - it echoes, you know - in the ad
What's your opinion of the IPL's strategic break?
A time to entertain viewers with our wit and creativity
A time to ensure viewers don't miss watching their favourite players
It's not the right strategy
What do you think when after a defeat players are criticised for spending time shooting advertisements?
It's only natural, which is why cricket shouldn't feature in ads, instead ads should feature in cricket
Obviously they starred in ads that weren't catchy enough
What's your sales mantra?
"The bigger the better"
"We're always there with you"
"Play while you pay"
What's your favourite cricket mantra?
"It's a batsman's game"
"Catches win matches"
"Every ball counts"
What do you think of the practice of batsmen displaying their bat sponsor logos after reaching milestones?
It doesn't have a nice ring to it
Milestone? Sign him up
What do you think of commentators using "Citi Moment of Success" and "DLF Maximum" during IPL matches?
Rubbish. They aren't even alliterative
Ridiculous, since they take attention away from the players
Five years since they were first uttered, you still remember them. I rest my case
If you could build your ad around an incident from cricket history, what would you pick?
Any incident involving a streaker because that's more ad space
West Indies' 1950 tour of England - "Those little pals of mine...."
India-Australia 2001 - battle of the Galacticos
More in Page 2
A triumphant Lord's return
Pakistan thrilled one and all in their first Test at Lord's since 2010, giving their fans the experience of a lifetime
A match that transcended the ordinary
A fan hears "the sound that will live on in my memory for the rest of my life" during the India-Bangladesh game
An 800-km train journey to watch two special wins
A long journey, queues and ticketing troubles could not take away from the great show that Afghanistan and Scotland put on in Nagpur
PSL's final rumble among dhols and Africa djembes
The quality of cricket was high, the noise levels in the ground were high. The only downer was the struggle to get into the stadium
Emoji masks, and alien dance moves
A packed house and a nail-biting finish, perfect for the T20 format, made it an exciting day at Newlands
Gidman joins Kent on a Notts loan deal
Warner stresses patient approach
Russell's lawyer disputes anti-doping charge
'Plan was to bowl as many maiden overs as possible' - Umesh Yadav
Brathwaite credits Indian pacers for West Indies' no-show
Australia's happy hunting ground
Why do Australia, so often poor in Asia, never seem to lose in Sri Lanka?
has four possible reasons
Why close-catching standards have dropped
Technique and anticipation are important for close-in fielding. Many of today's fielders lack both
A keen eye, a beating heart
The Meaning of Cricket
is a collection of Jon Hotten's writing that is lively with insight and anecdote. By
Gone too soon
The Cricket Monthly July issue
'As a leader, you need to understand the characters in the team'
Mahela Jayawardene talks about captaincy, and Arjuna Ranatunga's influence on Sri Lankan cricket
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