India in South Africa 2010-11 January 27, 2011

Show-cause notice for Ten Cricket channel

ESPNcricinfo staff
111

Ten Cricket has been asked to explain the violation of the Indian government's advertising codes during its coverage of the recently concluded series between India and South Africa. Acting on complaints received by consumers, the Information and Broadcasting Ministry of India sent a show-cause notice to the channel regarding the intrusive advertisements during live telecast.

The channel, according to the government, has breached the advertising code which stipulates that the advertisement should be easily distinguishable from, and not interfere with, the programme.

"A show-cause notice has been sent to Ten Cricket channel regarding the violation of Rule 7 (10) of the Advertising Code as prescribed in the Cable Television Networks Rules 1994 which provides 'all advertisement should be clearly distinguishable from the programme and should not in any manner interfere with the programme viz, use of lower part of screen to carry captions, static or moving alongside the programme,'" Raghu Menon, the secretary of the Information and Broadcasting Ministry which formulates rules for broadcasting and advertising in the country, told ESPNcricinfo. "The ministry has received complaints about the advertisements interfering with the live telecast by using the sides, central and lower parts of the screen to carry the advertisements, thus reducing the visual frame of the main live telecast.

"The channel has been asked to show cause within seven days of the notice as to why action in accordance with the provision of the Uplinking Guidelines and Section 20 of the Cable Television Networks (Regulation) Act 1995 should not be taken against it."

Ten Cricket - a 24-hour cricket channel - is owned by Zee Entertainment Enterprises Limited (ZEEL) and was launched in August 2010. Among its recent cricket telecasts was Pakistan's Test and limited-overs series in the UAE against South Africa and India's full tour there which concluded earlier this month.

When asked by Harsha Bhogle, during ESPNcricinfo's fortnightly audio show Time Out, if the high prices of broadcasting rights were driving broadcasters to resort to intrusive advertising, Menon said: "Nobody's really stopping a channel from advertising at the end of an over. When you have advertising exploding out of the ground in the middle of an over, that is terribly intrusive and I don't think any viewer will appreciate that. That's really carrying it a bit too far.

"When a license is given to a broadcaster, for downlinking or uplinking or showing any programme, they are required to sign an agreement with the government and part of the agreement is that they will follow the program and advertising codes," Menon said. "To that extent, they are walking into the business with their eyes open and they are required to follow it, otherwise it amounts to a violation of the laws of the land."

When contacted by ESPNcricinfo, Atul Pande, the CEO of Sports Business, ZEEL, said he would respond once he'd received the show-cause notice, but added there was a lot of pressure on TV channels to generate revenue through ad sales due to the high cost of broadcasting rights as well as low subscription prices paid by consumers.

Comments have now been closed for this article

  • on January 29, 2011, 15:25 GMT

    I have pointed the same thing out last week while the series is going on.. but I like to think I have changed the world a little bit ;)

  • AnilKumble1983 on January 29, 2011, 12:01 GMT

    I am an Indian fan and based in Singapore. I was tuned in to the NZ v Pak 3rd ODI game at Christchurch on Neo Cricket. I have to agree that advertisements in the middle of the overs when NZ were batting is just annoying. When B Mac got run out we barely got to see the replay or the Pakistani players celebrating. It is about time that someone got hold of this as other TV broadcasters of cricket such as Sky Sports in the UK are much better at covering the sport.

  • crickstats on January 29, 2011, 11:02 GMT

    Is TEN CRICKET HD is having ads...I am not sure, if they don't have then all should switch to HD

  • candyfloss on January 29, 2011, 10:51 GMT

    It was frustrating to watch the game on TEN CRICKET. I also noticed that as soon as the last ball of the over is hit in the deep they go to the ad immediately and we dont even get to watch if there was a misfield or a run out of the last ball and the coverage is back on when the bowler has almost finished bowling the first ball of the next over.In that regard I think Star cricket is better.I hope they give us some good coverage in the world cup rather than 4 balls of an over.

  • crickstats on January 29, 2011, 10:45 GMT

    The coverage was terrible, I am happy the issue has been raised at the right time, just before the World Cup, also nothing has been said about the 'guerilla marketing' where they show the match in a little space and covered with advertising (like the picture in the article). This should also be brought to notice

  • RamnathIyer on January 29, 2011, 5:43 GMT

    Rightly said C.Knight :-)......... the problem is absolutely the BCCI. It is just a bunch of politicians, who hang on to this supposedly "non-profit" organisation to further their own interests. What is the need for BCCI to keep generating revenues in such large numbers - FOR WHAT?? Clrealy the good of the game is not the reason - they clearly have reduced the game to just a slogfest and Bolly-tamasha by the ridicolous importance given to IPL. Where else can a run of the mill flat track bat like Uthappa fetch 5X the price of a VVS Laxman - thats simply not cricket! Anyways, the Eden Gardens fiasco (and BCCI's attempts to wash their hands off) is the latest exapmle of their not giving a damn abt cricket or cric lovers. All they care abt is $$s. Sadly, with its money, Bcci is THE power in world cricket - I fear cricket's decline as a sport over the next decade or so - it will turn into a WWF style show run by BCCI - which really is what bcci's IPL truly is, the WWF of the cricket world

  • ramsrajasekar81 on January 29, 2011, 4:34 GMT

    GLAD to see this noticed and reported ,please let us know how to make these complaints ,ten cricket is the worst cricket channel i ever seen,

    we hav to wait for the advertistments to finish to c the replay of the wicket fallen,forgot about the first ball

    and also we love to c the emotions of the batesman and the bowler and the fielders when a wicket falls ,we will miss it if it telecasted in ten sports ,

    we should take a lesson from the ashes series telecasting ,what a joy to watch,every cricket lover will love that irrespective of the nationality

    the commentry very very below par,haysmen was a nightmare to hear,bring back harsha,ravi,sunil,tony ,chappel please atleast for the world cup

  • C.Knight on January 28, 2011, 22:47 GMT

    What BCCI has done is kill the goose that lays the golden, it is turning away youth who are still learning the nuances of the game. And, they learn that from between the overs analysis and other things that happen outside of the contest between the bat and the ball. Who wants to follow a game where all you see is bat hitting the ball or ball going past the bat? What happened to the human factor, the expressions of players at key moments, the body language of the players between overs, the replays, the analysis between overs and so on?

  • C.Knight on January 28, 2011, 22:43 GMT

    Only GlobalCricketLover and others with the same opinions provide any solution to this problem.

    Even Harsha Bhogle seems to skirt talking about the real issue in detail.

    I don't blame the broadcasters or the advertisers or anyone else for this. They are businesses, they need to make some money during marquee series.

    The problem is with BCCI. BCCI needs to regulate the ads, because cricket on TV is their product. BCCI needs to set an upper limit on the number of minutes of advertisement per hour. So, when the broadcasters buy rights, all of them are on a level playing ground, are aware of the number of ad-minutes they can have during the entire match, the revenue they can generate, and hence, the bid amount for the rights! It's simple!! Blame BCCI.

  • Abhimanyu on January 28, 2011, 20:47 GMT

    Neo Cricket, Setmax and Ten Sports were used to be the worst channels to watch live cricket, until this new channel called Ten Cricket also joined them. ESPN (Star Cricket, Star Sports) has been the most professional channel so far, they never do these intrusive advertisements and have NEVER done it before. In fact ESPN will not even show any adds during crunch situations. I hope the Indian government only sell rights to ESPN and no other channel.... I LOVE TO WATCH LIVE CRICKET ONLY ON ESPN CHANNELS!!! GO ESPN, U R DA BEST!!!

  • on January 29, 2011, 15:25 GMT

    I have pointed the same thing out last week while the series is going on.. but I like to think I have changed the world a little bit ;)

  • AnilKumble1983 on January 29, 2011, 12:01 GMT

    I am an Indian fan and based in Singapore. I was tuned in to the NZ v Pak 3rd ODI game at Christchurch on Neo Cricket. I have to agree that advertisements in the middle of the overs when NZ were batting is just annoying. When B Mac got run out we barely got to see the replay or the Pakistani players celebrating. It is about time that someone got hold of this as other TV broadcasters of cricket such as Sky Sports in the UK are much better at covering the sport.

  • crickstats on January 29, 2011, 11:02 GMT

    Is TEN CRICKET HD is having ads...I am not sure, if they don't have then all should switch to HD

  • candyfloss on January 29, 2011, 10:51 GMT

    It was frustrating to watch the game on TEN CRICKET. I also noticed that as soon as the last ball of the over is hit in the deep they go to the ad immediately and we dont even get to watch if there was a misfield or a run out of the last ball and the coverage is back on when the bowler has almost finished bowling the first ball of the next over.In that regard I think Star cricket is better.I hope they give us some good coverage in the world cup rather than 4 balls of an over.

  • crickstats on January 29, 2011, 10:45 GMT

    The coverage was terrible, I am happy the issue has been raised at the right time, just before the World Cup, also nothing has been said about the 'guerilla marketing' where they show the match in a little space and covered with advertising (like the picture in the article). This should also be brought to notice

  • RamnathIyer on January 29, 2011, 5:43 GMT

    Rightly said C.Knight :-)......... the problem is absolutely the BCCI. It is just a bunch of politicians, who hang on to this supposedly "non-profit" organisation to further their own interests. What is the need for BCCI to keep generating revenues in such large numbers - FOR WHAT?? Clrealy the good of the game is not the reason - they clearly have reduced the game to just a slogfest and Bolly-tamasha by the ridicolous importance given to IPL. Where else can a run of the mill flat track bat like Uthappa fetch 5X the price of a VVS Laxman - thats simply not cricket! Anyways, the Eden Gardens fiasco (and BCCI's attempts to wash their hands off) is the latest exapmle of their not giving a damn abt cricket or cric lovers. All they care abt is $$s. Sadly, with its money, Bcci is THE power in world cricket - I fear cricket's decline as a sport over the next decade or so - it will turn into a WWF style show run by BCCI - which really is what bcci's IPL truly is, the WWF of the cricket world

  • ramsrajasekar81 on January 29, 2011, 4:34 GMT

    GLAD to see this noticed and reported ,please let us know how to make these complaints ,ten cricket is the worst cricket channel i ever seen,

    we hav to wait for the advertistments to finish to c the replay of the wicket fallen,forgot about the first ball

    and also we love to c the emotions of the batesman and the bowler and the fielders when a wicket falls ,we will miss it if it telecasted in ten sports ,

    we should take a lesson from the ashes series telecasting ,what a joy to watch,every cricket lover will love that irrespective of the nationality

    the commentry very very below par,haysmen was a nightmare to hear,bring back harsha,ravi,sunil,tony ,chappel please atleast for the world cup

  • C.Knight on January 28, 2011, 22:47 GMT

    What BCCI has done is kill the goose that lays the golden, it is turning away youth who are still learning the nuances of the game. And, they learn that from between the overs analysis and other things that happen outside of the contest between the bat and the ball. Who wants to follow a game where all you see is bat hitting the ball or ball going past the bat? What happened to the human factor, the expressions of players at key moments, the body language of the players between overs, the replays, the analysis between overs and so on?

  • C.Knight on January 28, 2011, 22:43 GMT

    Only GlobalCricketLover and others with the same opinions provide any solution to this problem.

    Even Harsha Bhogle seems to skirt talking about the real issue in detail.

    I don't blame the broadcasters or the advertisers or anyone else for this. They are businesses, they need to make some money during marquee series.

    The problem is with BCCI. BCCI needs to regulate the ads, because cricket on TV is their product. BCCI needs to set an upper limit on the number of minutes of advertisement per hour. So, when the broadcasters buy rights, all of them are on a level playing ground, are aware of the number of ad-minutes they can have during the entire match, the revenue they can generate, and hence, the bid amount for the rights! It's simple!! Blame BCCI.

  • Abhimanyu on January 28, 2011, 20:47 GMT

    Neo Cricket, Setmax and Ten Sports were used to be the worst channels to watch live cricket, until this new channel called Ten Cricket also joined them. ESPN (Star Cricket, Star Sports) has been the most professional channel so far, they never do these intrusive advertisements and have NEVER done it before. In fact ESPN will not even show any adds during crunch situations. I hope the Indian government only sell rights to ESPN and no other channel.... I LOVE TO WATCH LIVE CRICKET ONLY ON ESPN CHANNELS!!! GO ESPN, U R DA BEST!!!

  • luv2break on January 28, 2011, 20:25 GMT

    at last india has made a move that is in our favour...and at the right time...hope these channels limit those things...

  • Kurapati on January 28, 2011, 19:06 GMT

    Nice to hear that this issue has been raised!!!

  • udayankk on January 28, 2011, 18:44 GMT

    It's a sad situation because following a LIVE cricket match on TV is not just about watching the game when the ball is in play; it's also about seeing how the players are reacting, interacting and strategizing in the field. And it is also about hearing the commentators give the listeners a rich texture about the game, the players and behind-the-scenes cricket drama. You miss a big chunk of that coverage because those moments are usually captured between the overs. When you do that, the game becomes more about keeping a tab on the runs and wickets and less about the players who are playing the game.

  • on January 28, 2011, 18:13 GMT

    It is highly frustrating trying to watch cricket in India and it irritates me so much when there're more ads than cricket in India. It makes me miss watching cricket abroad where there were no ads between overs!

    But, if India wants better broadcasts the consumers will have to pay more for the subscription. These broadcasters are putting in so many ads because they really don't get enough revenue from cheap subscription packages and cable channels stealing the cricket channels for their viewers.

  • on January 28, 2011, 16:15 GMT

    Should pay channels be showing ANY ads after all?? I mean like computer software why can't ads be limited to free channels or lets say there shud be a differential price regime for ad free and with ads channels....

  • CricketAgent on January 28, 2011, 15:42 GMT

    I have personally sent this to a leading English News Channel in India. Let's hope it gets the coverage it deserves. Now this is definitely a nations voice speaking out LOUD!!

  • on January 28, 2011, 13:01 GMT

    @ Viper2.0 Agree with you 200%

  • on January 28, 2011, 12:52 GMT

    every cricket channel is not showing any replay as the batsman get's out thank's to overdose of ads . this is akward this thing should be banned . and between over's there is a very long session of add's until the bowler bowls

  • satanswish on January 28, 2011, 12:25 GMT

    It all started when ESPN bombarded cricket match with their torture advertisements. Prime Sports (Star Sports now) was very professional in telecasting ads during any live cricket match. I remember Star Sports didn't use to show ads during crunch situations of live cricket match.

    Indian channels Setmax, Neo Cricket, Sahara etc. are not very very poor at this. Their main intention is to telecast advertisements and live cricket match is always given second preference.

    Ten Cricket, Star Cricket should follow some ethics when they show live cricket match.

  • modern245 on January 28, 2011, 12:24 GMT

    I wish Tata Sky shows the world cup and IPL4 in HD. HD channel is add free and nothing pops out betwen overs.

  • nzcricket174 on January 28, 2011, 11:58 GMT

    @ Dipankar_Kolkata "For last I dont know how many years, we have never could watch valuable coverage of matches where replays, emotions, interactions, alterations of the players were not showed on TV. THIS SHOULD CHANGE." Imagine if they cut to an ad break when Tendulkar scored his 10000th run. "And that is Tendulkar's 10000th run! What a career it ha--" "Micromax Mobile is a great mobile you should buy it." I think I would kill myself.

  • nzcricket174 on January 28, 2011, 11:41 GMT

    What we are watching is the opposite of what it should be. We are watching ads with cricket in between.

  • PratheeshKuriakose on January 28, 2011, 11:09 GMT

    Anybody saw the Aus vs Eng Match.....in Star Cricket

  • on January 28, 2011, 10:56 GMT

    and also adding to my last comment DD would show a bowl first and when they would be showing the next bowl Ten cricket would show previous bowl

  • on January 28, 2011, 10:53 GMT

    ya they also took many ads on the last bowl of the over the action is not complete and they take a add for eg if a player takes a easy single on the last bowl the player will hit and just take 2-3 steps and the add would be there

  • rameshrp on January 28, 2011, 10:51 GMT

    The prices for these channels in India are low, just because the number of subscribers are very high. So the scenario cannot be compared with that in England or elsewhere.

  • on January 28, 2011, 10:19 GMT

    Neo cricket starts to show adds when the over doesn't finish.they show adds immediately when batsman getting out not showing the replays.neo cricket doing it pakistan vs newzealand series.SUPERSPORTS is the best.they telecast no adds during the match.if viewers of india bangladesh can show this channel?

  • on January 28, 2011, 10:02 GMT

    Nice to hear tjhis! This was always in my mind... Very bad coverage!! Not irritated like this never b4!!

  • AJ_Tiger86 on January 28, 2011, 9:46 GMT

    Reading all these comments, it seems we in England are privileged to enjoy such quality broadcasting from Sky. But the big difference I think is the amount of money we pay compared to just 125 Rs that Indian viewers pay. Rs. 125 per month for all the sports is a joke compared to England subscription fees.

  • on January 28, 2011, 8:09 GMT

    I always liked broadcasting by NEO cricket. TEN cricket was patheric.

  • on January 28, 2011, 7:12 GMT

    Very nice initiative. Please BAN any channel does it...Its irritating and I switched to DD happily. BCCI should get in and act immediately, if not, viewers to cricket will go down slowly. Timely initiative and I am hopeful that viewers of world cup and IPL4 (if i watch) will be benefited.

  • on January 28, 2011, 6:40 GMT

    ten cricket showed replay of DD for that they put this much ADD ............Try to Telecast the live match atleast for IND VS WI series

  • CricketAgent on January 28, 2011, 5:50 GMT

    Oh FINALLY the govt does something right. I also wish to bring into the attention of the ads soon after or sometimes BEFORE the last bowl is bowled(if it's a no ball) of an over WITH NO REPLAYS and sometimes right after the shot is played with the viewers having no idea where the ball went!! Now thats simply unacceptable!! They should have only 1 ad in between over and maybe 2 or 3 during the drinks break. And even when a wicket falls the ad is immediately put on WITHOUT showing a reply or even how the batsman got out!!

    What Ten Cricket & Neo Cricket do in between overs is CHEAP low standard advertising and if someone could give the address or the right web-link here of the I&B ministry where complains should be raised it would be wonderful. I honestly get a headache watching cricket nowadays because of all these interruptions!!

    Noone minds ads in between cricket but now it's literally CRICKET IN BETWEEN ADS!! There is more 'ad time' in a match than cricket itself. Just check!!

  • mstr on January 28, 2011, 5:36 GMT

    1.Very Very Disturbing to see that ads with screen shortened, while live matches running, 2.Wicket fallen time, immediate cut off of the live transmission for ads, 3.Behind batsman ad while ball is faced, 4.One ball behind Doordarshan, 5.First ball of every over will be shown only when bowler exactly delivering 6.Ground breaking ads 7.Not a good match viewing experiece overall. 8.Wonder what I & B Personnel doing while matches going live, without taking action immediatly

  • on January 28, 2011, 5:30 GMT

    I like Star Cricket very much. They at least don't show ads in between an over or something popping out of ground all of a sudden when something crucial happens.

    Ten Cricket overhauled all rules during IND vs SA series. When the is still in air or on the way to a Six or Boundary, the ad comes up. It was really bad experience

  • Dipankar_Kolkata on January 28, 2011, 5:27 GMT

    For last I dont know how many years, we have never could watch valuable coverage of matches where replays, emotions, interactions, alterations of the players were not showed on TV. THIS SHOULD CHANGE.

  • SmokinJoe666 on January 28, 2011, 5:26 GMT

    Well said Vijay_Phanidhar.. Totally agree with you.. I think ESPN STAR is the best in this business in India. Their telecast is comparatively above average.. NEO, MAX & TEN sucks...

  • sanzen on January 28, 2011, 5:23 GMT

    Also I want to bring this to ATTENTION. I wonder how this is missed by so many experts. In T20 or ODIs, TEN Cricket shows ONLY the runs scored by a batsman on the bottom of the screen. Don't you see something missing here. All crickets lovers how could you miss this. TEN Cricket does not show how many balls were faced by a batsman while he scored those many runs. In T20 or ODIs, this is very important and they are not showing. Its very frustrating. We have to wait until the full scorecard is shown. These channels are concentrating more on how to show advertisements and not the proper score which is the essence of this game. I need support to convey this message else in FUTURE as well, I including most of the cricket lovers will have to face this frustration.

  • tikna on January 28, 2011, 5:09 GMT

    Finally somebody did intervine do bring in some good sense. Ofcourse I know that there will only be a lot written and passed along on paper and by the time Ten Cricket get their next series, this will still be an ongoing issue for which they will probably pay a fee and move right along.

    Now issue similar warnings to ESPN Star in advance for the WC because like TEN here too we will in all likelyhood miss the end of the last ball and almost the start of the first ball of the over.

    And come to think of it... dint the government watch any of the IPL matches?

  • on January 28, 2011, 5:02 GMT

    I coud not bear this torture and unsubscribed the channel and watched it on DD

  • Ankur.Bhardwaj on January 28, 2011, 4:34 GMT

    This had to happen. We have let the Cricket telecast slide to such levels. The foisting of the likes of Mandira Bedi, Tarot Reader and other non cricketing people in telecasts was started by Max. And this should have been stomped out right then. And yes Doordarshan was loads better.They just need to improve the standards of Hindi commentary (easy. Just get two of AIR's best Hindi commentators). This business of using former Cricketers for commentary usually is bollocks. They have poor communication skills and have poor vocabulary. Dreary commentary usually. Get pros. And ABSOLUTELY no ads should be allowed on the screen (no pop-ups or inserts or logo insertions anywhere) and ads should start only after the umpire calls it over. These are ground rules.

  • The.Neutralist on January 28, 2011, 4:29 GMT

    Terrible broadcast by ten cricket. I missed most of the SA series just bcos of this.

    Hope the things change in future

  • elmonez on January 28, 2011, 4:20 GMT

    Yeah, especially intrusive were the ads that burst out of the cricket ground and logos popping near both the sides of the wicket keeper just when the bowler lets the ball go. What in the name of god was that. I see cricket in australian and english channels and they are far better. They never intrude and the picture quality is better as well. But this time around doordarshan did a better job except for the commentary team, which is not always good.

  • on January 28, 2011, 4:15 GMT

    They are not even entitled to show the ads before the last over lagally ends or there is something happening on a last bof the over fo instance laxman scored a fifty of the last ball of an over but even before the commentators could say something like "its 224 for 7 and thats fifty for laxman what i cud hear was a pateic ad. for god's sake why doesnt the bcci reduce its prices for distributing broadcstng rights . And fially i am happy these channels are being confronted

  • on January 28, 2011, 4:15 GMT

    Watching Ten Cricket is watching the worst coverage of live cricket. Cricket was taken off for ads even as the last ball was being bowled before runs were completed or boundary scored. Even commentary was taken off mid sentence. Ads were on until the bowler was half way thru the run up for the first ball of the over. And mid over ads most irritating. Telecasting rights have gone up because channel want the ad money at whatever cost to the game. Add to that Arun Lal giving ideas to the captain how to play. We all know how he was during his playing days. Comments to be mild and non repetitive. Becomes boring hearing the same comments for all the matches like his trying to sell Ganguly during IPL auction.

  • on January 28, 2011, 3:59 GMT

    poor broadcasting,,,,,these channels always come with ads after 5 balls,,,never let the over finish,,,,so annoying

  • on January 28, 2011, 3:25 GMT

    I will never subscribe to Ten Cricket again. It was disgusting... especially the ads that would appear behind the batsman when he was about to play a stroke.

  • Cricket_Commentator on January 27, 2011, 23:40 GMT

    Half of the screen is covered with the adv all the times.Though the other channel's also doing the such kind of advertise NEO,ESPN STAR,Even Doordarshan also doing adv. but they all still in the limit.But Ten Cricket & Ten Sports broadcast's irritates us to change that channel

  • Cricket_Commentator on January 27, 2011, 23:40 GMT

    Give them a huge amount of fine or those who violate them should be a ban for a year.I think Ten Cricket & Ten Sports channel should get one of these.They done it such a irritating manner.

  • Cricket_Commentator on January 27, 2011, 23:36 GMT

    Thanks I&B ministry.Most of the people didn't know if there is any limit for the adv.Once again thanks for showing at least a Show-cause notice for Ten Cricket channel.It was outrageous to watch Ten Cricket

  • Cricket_Commentator on January 27, 2011, 23:30 GMT

    First time in my life i watched the live match in Doordarshan when the same match is available in other channel.Half of the screen is covered with the adv all the times.Though the other channel's also doing the such kind of advertise NEO,ESPN STAR,Even Doordarshan also doing adv. but they all still in the limit.But Ten Cricket & Ten Sports broadcast's irritates us to change that channel.Doordarshan was broadcasting comparatively better picture than Ten sports during recently concluded IND SA ODI series and surprisingly that too ONE BALL ahead of of them Ten Cricket shame on you.

  • Cricket_Commentator on January 27, 2011, 23:28 GMT

    There is no replays after a wicket, onfield celebrations after a wicket has fallen or after a match is won we eagerly waits to see such emotional moments on the fiel but the channel's rush in to advertisements

  • Cricket_Commentator on January 27, 2011, 23:25 GMT

    Ten Cricket,if you are facing losses just call it a day,Shutdown&get out of this business If u want more money make huge price from the adv company's

  • Cricket_Commentator on January 27, 2011, 23:23 GMT

    Only in Ten Cricekt& Ten Sports, between every ball bowled there is an adv in mibble of the screen something has been coming out of the ground at first we hugely surprised what happened in the ground but it was an adv Ho god who discovered such a type of adv it was really disappointing.Watching cricket in Ten Cricket is a pain..Ten Cricket,if you are facing losses just call it a day, get out of this business.Make a deep study from ESPN Star.

  • Cricket_Commentator on January 27, 2011, 23:12 GMT

    AAHHHH finaly great job done by I&B ministry.Good work.It was outrageous to watch IND-SA series in Ten Cricket,they done it such a horrible manner.First time in my life i watched the live match in Doordarshan when the same match is available in other channel.Half of the screen is covered with the adv all the times.Though the other channel's also doing the such kind of advertise NEO,ESPN STAR,Even Doordarshan also doing adv. but they all still in the limit.But Ten Cricket & Ten Sports broadcast's irritates us to change that channel.Only in Ten Cricekt& Ten Sports, between every ball bowled there is an adv in mibble of the screen something has been coming out of the ground at first we hugely surprised what happened in the ground but it was an adv Ho god who discovered such a type of adv it was really disappointing.Only one way to control those channels who violate the rules ban them.Ten cricket if you are facing losses just call it a day, get out of this business.

  • on January 27, 2011, 22:23 GMT

    Surprisingly Doordarshan was well ahead in broadcasting.they were almost ONE BALL ahead of Ten Cricket..........and replays were just not shown by TEN CRICKET, a mandate with live sports coverage(sic)

  • on January 27, 2011, 20:28 GMT

    ten cricket crossed all limit to show the ads.................thank god for govt. interuption

  • Vijay_P_S on January 27, 2011, 19:53 GMT

    What the TV channels in India are forgetting is that replays after a wicket, onfield celebrations after a wicket has fallen or after a match is won are all part of the game and should not be intruded by ads. Fans go through emotions when something happens on the field and try to sink in the information which takes time. They want to live in that moment for sometime which is what the exprience of watching cricket is all about. Ads are brutally killing these emotions and ruining the experience as a whole.

    Broadcasters, please run your channels in such a way that people love them not hate them. Increase the subscription fees instead of increasing the number of ads and people would still subscribe as they are crazy about cricket in India. Learn how to broadcast from Australian or English broadcasters.

  • on January 27, 2011, 18:08 GMT

    Doordarshan was broadcasting comparatively better picture than Ten sports during recently concluded IND SA ODI series and surprisingly that too ONE BALL ahead of of them Ten Cricket shame on you!!!

  • on January 27, 2011, 18:04 GMT

    This is not a problem just with Ten Cricket, but with all the other cricket broadcasters including the state's very own Doordarshan terrestrial channel intruding into the main event's broadcast. The I&B ministry should take this matter up with all of them and strictly enforce the broadcasting laws and the punishment to those who violate them should be a ban for a year or so. That'll teach them a lesson.

  • on January 27, 2011, 18:00 GMT

    Wow....Ten Cricket's commercials has been really irritating...never thought an action would be taken! kudos!

  • Mani_ca1982 on January 27, 2011, 17:45 GMT

    Yes, I was following the India tour of SA and felt so disturbing because of those advertisements, i have lost interest of watching the entire ODI because of this..

    There are no replays, half of the screen is covered with the adv all the times, and between every ball bowled there is an add in mibble of the screen..

    Good that govt has issued a showcause notice, they should take the stringent actions against these kind of channels for unappropriate advertisement..

  • on January 27, 2011, 17:36 GMT

    why blame ten cricket alone. all the other channels were doing the same thing.. i remember showing ads before the over even ended becoz the bowler had a long run up.. And in set max, micromax mobiles or something has been coming out of the ground i think karbonn mobile.. during play.

  • on January 27, 2011, 17:24 GMT

    @Supreeth : BCCI did not award rights to Ten Sports to telecast the series. It was South African Board that had organised the series, not BCCI. On top of it, South Africa Board has already awarded rights to Ten Sports for telecast in Asia. So what could BCCI do about it.

  • on January 27, 2011, 17:17 GMT

    Zee hunting part 2 !!! first ICL and now channels owned by em !!! the ads were freaky BUT similar ads were shown by NEO....

  • DKT27 on January 27, 2011, 17:16 GMT

    Sports channels have crossed their lines when it comes to irritating advertising.

    Also, how can they forget surrogate ads about booze?

  • murthydn16 on January 27, 2011, 17:01 GMT

    Ten cricket is as good or as bad as DD. We get to see only from 2nd and 4th ball. 1st and 6th ball are for advertisements.

  • on January 27, 2011, 17:00 GMT

    Its really frustrating to watch cricket in ten cricket where "Advertisement>cricket........real stupidity........jagooooooo ten cricket.......people want to see cricket.......not ur ads......

  • royindia on January 27, 2011, 16:51 GMT

    Excellent decision and well said by all regarding the nature of advertisements. I think a strict rule should be applicable to all the broadcasting channels from the start of the WC regarding this issue.Imagine a WC final between India and X and India need 2 runs of 1 ball and suddenly we see an advertisement!!!!!

  • on January 27, 2011, 16:48 GMT

    This should have been done long back. Thanks God govt. is taking action at the right time. I hope this won't happen during the coming world cup and I am hopeful because ESPN Star has better reputation than other channels. And yes, this wrong trend was started by Set Max...this channel should also be penalised and also the Neo Cricket.

  • on January 27, 2011, 16:48 GMT

    Hope this action will make some welcome changes in future.. ten cricket telecast was most terrible that i can remember.. too bad that in tests we had no alternative as well, but i watched ODI in DD.. apart from their Hindi commentary it was much more soothing.. one incident i can remember is from only T20 match when there was details of that magnificent soccer stadia was being shown, ten started showing mid-over ADs. Ten's own ODI commentary team was well below par and was more awful then what production team provided.

  • on January 27, 2011, 16:35 GMT

    I echo the sentiments expressed above, watching the India-SA series was only bearable because of the performance of the teams....advertising during cricket matches in India has reached ridiculous proportions....

    The advertisers who pay for these ads should realize that they harming their own interests if their ads are shown mid-over. People get so annoyed that they start disliking the product

  • alltimegreat on January 27, 2011, 16:31 GMT

    Awesome news!! Whole cricket coverage was messed up with ads and should say as Ad match instead of cricket match!!! Finally someone woke up to let know the government how the audience suffered... I really felt the same way what Sambit felt in "Time Out" show... also there is should be some means on to protest such mediocre telecast by the TV Channels...

  • ditty678 on January 27, 2011, 16:22 GMT

    Tsotsobe took amazing catch during the tests. Perhaps the best of the tour. I never got to see replay. They went immediately to commercial. Very frustrating.

  • rvpanakkal on January 27, 2011, 16:19 GMT

    The million dollar question is how many of these commenters will be willing to pay if the TV channels go for pay per view model.

    World cup will be godsend to these people. You can watch ad free cricket on HD subscription.

  • on January 27, 2011, 16:11 GMT

    Ya i too agree action needs to be taken....these channels give viewers a horrifying experience. i got no probs wid aads blasting out of grounds but at least d viewers deserve to watch a whole match without missing balls watching ads instead...

  • deepakjm on January 27, 2011, 16:00 GMT

    Thank god it's finally happening. Ten Cricket should never be allowed to telecast any cricket match at all !!!!

  • Viper2.0 on January 27, 2011, 15:44 GMT

    And also i forgot to add,why the hell is the "Green Hornet" Movie Add was posted in the channel in the middle of live action.We aren't here to see some movie trailer.I wonder who are giving these stupid ideas.Hope those people haven't graduated from IIM!! LOL

  • Umamahesh_Srigiriraju on January 27, 2011, 15:40 GMT

    A very welcome development. The transmission has degraded to some new sickening levels. This is just lack of pride on the part of the broadcasters to bring out such substandard job to the fore. If they don't think it is not the lack of pride on their part but that the substandard quality is what the 'substandard' Indians deserve, then I can't believe the guts of the broadcasters who think that they can do whatever they want to and get away with it. Shame! Compare that with Ashes broadcast. Zameen Aasmaan kaa farak. Very shameful, I mean very shameless broadcasting.

  • on January 27, 2011, 15:40 GMT

    True. At one point, I was not able to distinguish the ground and an add with green background. Initially thought it was imprinted on the grass, but then recognized it was an ad. Really frustrating, the moment the series is over, I unsubscribed this channel.

  • on January 27, 2011, 15:30 GMT

    This is a right step by indian governement ..ten sports during the odi series between in india & south africa was some 4-5 seconds behind doordarshan , i used to watch fall of wicket again on ten cricket after watching it on doordarshan, and i had to watch matches on doordarshan because of too much advertisement on ten cricket...just look at the coverage of espn-star sports..the way ashes was shown - the clearity, the experts. ten cricket is a kind of cheap channel - it has guys like charu sharma , arun lal and some other not so known players ..and they stand nowhere when you compare their way of alaysing and predicting to guys like sanjay manjrekar, ayaz memon, harsha bhogle, sunil gavaskar, ravi shastri etc. they are saving money in every possible way

  • SachinIsTheGreatest on January 27, 2011, 15:27 GMT

    Great job by I&B Ministry. We have a right to view ads without the pesky cricket game. Cricket was really interfering with a free flow of ads!!

  • Viper2.0 on January 27, 2011, 15:23 GMT

    Thank god,someone did something about this.I was so annoyed by the advertisement in ten cricket i switched to DD.I am sure that everybody would have noticed that the "BROADCAST IN DD WAS 5-10 SECS FASTER THAN TEN CRICKET".Eventually people watching the match in ten cricket are not watching the matches LIVE,guess the main aim of this so called cricket channel is to make the viewers watch those stupid advertisements again and again and to top it all,viewers have to end up watching another cheap way of watching ads by placing stupid adds in between the wicketkeeper.Total mayhem and sometimes i feel like as though i am watching Neo Cricket where these kinds of things are common.Guess TEN CRICKET must be called the GRAND DADDY of NEO SPORTS :x :x .I wonder if only Indian viewers are targeted here,since i don't find anywhere else these kind of stupidity while viewing other countries playing matches against each other.Hope they ban these kind of channels from India! :x :x

  • harryspooner on January 27, 2011, 15:18 GMT

    The media really must stop the kind of atrocious "madvertising" , in the middle of the over, after the over .. really bad.

  • franken10 on January 27, 2011, 15:15 GMT

    Average Fast bowler's over - 3:45 Average Slow bowler's over - 2:30 Average time between overs - 0:45 Average time after wicket falls - 1:45 Average time for drinks - 2:30

    That is how it is for a regular telecast. And channels in Australia & England add beautiful commentary and analysis between most overs...and when they do have ads, it's only 30 seconds of the 45 seconds between overs. It fits in nicely. The subcontinental channels (GeoTV/Ten Sports), well, it's awful. They sometimes go upto 50 seconds, cutting into the overs.

  • gladsn on January 27, 2011, 15:14 GMT

    Appreciate those who filed a complaint in this regard. These channels should penalized heavily. It should be a lesson for other channels also who think the spectators are fools...

  • on January 27, 2011, 15:09 GMT

    As much as you hate it, no Ad, no Cricket. Ask Dhoni, he would definitely say, "It's Dillogical."

  • Imteaz on January 27, 2011, 15:09 GMT

    Watching the India-SA series on TEN CRICKET was a sickening and terrible experience!!!!....The channel has reached an all time low in its manifestation of greediness!!!....They have absolutely no regards or value for the desires of the TV audience who get irritated and frustrated out of their mind seeing a live telecast being eaten up by ads all over and being intruded on so crudely!!!.....Shame on TEN CRICKET!!!....I just hate the channel now!!!!!!....They should be reprimanded and slapped with a heavy fine by the Information and Broadcasting ministry so that they never even think of repeating the same mistakes again!!!!

  • Tahmid_scofield on January 27, 2011, 15:01 GMT

    im from bd but n indian cric fan,,,even i was terribly disgusted seeing numorus adds ,,

  • on January 27, 2011, 14:55 GMT

    Screw Ten Sports...Screw BCCI for selling the rights to Ten Sports..Why cant we have someone like ESPN-STAR with a proven broadcasting record do the job? They are taking the viewers for fools who would suffer anything.

  • on January 27, 2011, 14:38 GMT

    What about SET Max or Neo Cricket? They've been doing this for a while now. It's almost like watching a constant stream of ads with some cricket in between.

  • GlobalCricketLover on January 27, 2011, 14:32 GMT

    It's not just Ten Cricket that's like this. Almost every other channel irritates the viewer one way or the other. I make it a point that I do not buy any product that repeatedly shows its ad as soon as the last ball is played by the batsman (sometimes even before the ball is fielded!). I would like to know if some of the others also have similar approach. What is baffling is, how these product companies think that viewers would remember their product in a positive way when he is dumped by so many ads in a matter of just a few hrs. I only pay attention to a product when I decide not to purchase it! Of the rest, many times I don't even remember what product an ad was about! For e.g. I see a bike's ad about hundred times in just one match but i can't even remember it it's a hero hondo or a TVS or Bajaj one...

  • on January 27, 2011, 14:25 GMT

    Good news for Cricket fans :) I hope TEN Cricket learn a lesson..

  • GlobalCricketLover on January 27, 2011, 14:11 GMT

    BCCI is perhaps the richest beggar on earth! It has money, but always as greedy as a beggar.Let me tell you why i say this. BCCI is as much responsible for the channels to resort to such low-dignity of making money. BCCI could very well lay down guidelines on what sort of advertising is allowed, which will drive the channels to keep in mind the benefit they can get out of a 'decent' broadcast and hence bid accordingly. But this would mean lower revenue for BCCI and hence they will not put any cap on the mode of advertising. If BCCI put conditions such as maximum 6mins of ads per hour, naturally things will be much better. I listened to the BCCI representative in the 'time out' session of H.Bhogle. No surprise that he said 'how can we dictate them on how much ads they show'? It was very immature of him. He should have known how reputed organizations like FIFA do their business.In the absence of any conditions on broadcasting the channels are forced to big sky high prices for survival

  • on January 27, 2011, 14:08 GMT

    This is great news! Hopefully world cup ads will be under control.

  • on January 27, 2011, 13:50 GMT

    Please if somebody can advise us pakistanis to act against the horribly bad advertising on our own GEO Super! I am shuddering at the thought of watching worldcup on Geo :(

  • on January 27, 2011, 13:30 GMT

    NEO and DD started the trend..................

  • ravithecricbuff on January 27, 2011, 13:19 GMT

    Ten Sports Sucks!!Ten Sports Sucks!!Ten Sports Sucks!!Ten Sports Sucks!!Ten Sports Sucks!!Ten Sports Sucks!!Ten Sports Sucks!!Ten Sports Sucks!!

  • raghudownload on January 27, 2011, 13:00 GMT

    Actually, after watching the Ind-SA matches on TV with all those ads streaming in along with live matches, I have developed something like a dislike for those products being advertised. Anyway, it was poor programming despite what might be the channel's way of recouping its costs.

  • on January 27, 2011, 12:59 GMT

    Congrats for ESPN CRICINFO for bringing this issue out. I miss the old days when watching cricket on ESPN and STAR of Indian tours was such a pleasure. Nowadays with such pathetic coverage I have stopped watching cricket on TV. I prefer the ESPN CRICINFO website coverage better.

  • Cricros on January 27, 2011, 12:43 GMT

    Welcome.. Ten cricket or so called zee are worst sport broadcaster. Worst thing is that they never show replay of a wicket.. Immediately after wicket, ads start and we have to wait along to watch the wicket replay.. This was the most annoying thing.. And rightly said that they always show matches that India lost to Pakistan.. Mockery of sport broadcasting.. These channels should learn things from ESPN n Star sports.. Even DD.. And should act professionally..

  • bleedBLUE on January 27, 2011, 12:32 GMT

    Doordarshan is far better than Ten Cricket.Authorities must collect high amounts as fine. I watched the odi's only because DD telecasted it.Eventhough i cant understand its hindi comentry.

  • charlie1863 on January 27, 2011, 12:22 GMT

    Live Telecast of an International Cricket Match in India is a load of GARBAGE designed kill the enthusiasm & enjoyment of watching by all kinds of inane intrusions. All Cricket Channels - Star Cricket, NEO Cricket & TEN Cricket should be penalised heavily and brought to book.

  • nzcricket174 on January 27, 2011, 12:16 GMT

    Praise the lord! We want to watch out cricket in peace. I may have to move to the UK so I can get Sky's coverage of the cricket. I'm only kidding, but these ads are increasingly annoying, absolutely stupid and at times sickening.

  • game_mayank on January 27, 2011, 12:14 GMT

    I was so terribly annoyed with the Ten Cricket bradcasting. There were numerous incidences SUCH AS - 1. As soon as the last ball hit the batsmen bat, the ads appeared immediately. 2. The first ball broadcast did not begin before the ball left the running bowlers hand. 3. If the fielding captain started talking to bowler in the middle of the over, the ads appeared 4. If the third umpire was referred to ,ads appeared 5. You normally get to see fall of wickets during drinks break, but all u got to see were 10 or more ads.

    I was so frustrated that I has to watch the match on Doordarshan despite the sickening hindi commentary. I sincerely pray that the court penalises them for atleast double amount of the profits they made by this excessive advertising. Moreover, i hope they dont get any future contracts for hosting India matches.

  • on January 27, 2011, 12:13 GMT

    Awesome !!!! I hated Tensports during the Ind-SA series for all those Stupid advertisements that kept on poping up everywhere on the screen... can you imagine seeing 2 add bars on either side of batsman when the bolwer is ready to bowl.... can u immagine the ground or pictch exploding and some cellphone coming out of it while the game is live !!! it was insane !!! I had removed Ten sports and prefered to watch the series on DD .... very few adds , and not the ones that take up 50% screen space ... I am very happy. They should put heavy fine to these guys ... I just wonder what will happen in World cup and IPL if this does not stop !!

  • on January 27, 2011, 12:10 GMT

    ten cricket should be fined heavily..they dont have least manners also for when to show advertise and when not to show advertising..

  • on January 27, 2011, 11:39 GMT

    Excellent!! this should be even applicable to advertisements being showing in middle of overs and also to the digitally superimposed on field advertisements. Infact there should be a clause built into the contract of broadcasters that for any balls missed on live television there would be severe penalties on them.

    The fun of cricket is being taken away by the greedy sports channels and would eventually result in people moving away from the game. The sticky-ness factor of cricket has reduced considerably due to such advertisements. Hope this brings things on track

  • on January 27, 2011, 11:35 GMT

    This was absolutely necessary. Ten cricket has brought Ad-intrusion into live cricket to new sickening levels. The most disgusting of its intrusions were:-

    1) Ads "Blasting" onto Live cricket field: First time this sickening ad strategy was ever used in Indian Live TV. I kind of started hating the brands that appear in that space. 2) Ads/ "Virtual" Ad hoardings appearing on either side of the batsman: Another first. Yuk! 3) 4 Ball-Overs: Most of the times (for test matches, T20 & ODIs), the matches appeared as though they were 4 ball over games. The over would start with an action replay of first ball and end just before the 6th ball is completed. 4) Ads over-whelming the screen area: This has been ongoing for more than 7 years now. I guess Setmax, with its 2003 WC Live telecast was the original culprit.

  • on January 27, 2011, 11:24 GMT

    I second you..I would have done the same thing..It was really very Irritating to see meaningless ads soon after wicket fell..

  • on January 27, 2011, 11:23 GMT

    Thank God. At least somebody are acting now. It was worst to watch cricket in Ten sports. Cannot see first ball of the over excep first over, Cannot know what happened when batsman hit last ball of the over, Ads coming out of ground. After Ad-break, batsman who was out is back and playing. DD India rescued during ODIs.

    Triple worst thing is watching India's lost matches to Pakistan during middle days instead of highlights at prime time.

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  • on January 27, 2011, 11:23 GMT

    Thank God. At least somebody are acting now. It was worst to watch cricket in Ten sports. Cannot see first ball of the over excep first over, Cannot know what happened when batsman hit last ball of the over, Ads coming out of ground. After Ad-break, batsman who was out is back and playing. DD India rescued during ODIs.

    Triple worst thing is watching India's lost matches to Pakistan during middle days instead of highlights at prime time.

  • on January 27, 2011, 11:24 GMT

    I second you..I would have done the same thing..It was really very Irritating to see meaningless ads soon after wicket fell..

  • on January 27, 2011, 11:35 GMT

    This was absolutely necessary. Ten cricket has brought Ad-intrusion into live cricket to new sickening levels. The most disgusting of its intrusions were:-

    1) Ads "Blasting" onto Live cricket field: First time this sickening ad strategy was ever used in Indian Live TV. I kind of started hating the brands that appear in that space. 2) Ads/ "Virtual" Ad hoardings appearing on either side of the batsman: Another first. Yuk! 3) 4 Ball-Overs: Most of the times (for test matches, T20 & ODIs), the matches appeared as though they were 4 ball over games. The over would start with an action replay of first ball and end just before the 6th ball is completed. 4) Ads over-whelming the screen area: This has been ongoing for more than 7 years now. I guess Setmax, with its 2003 WC Live telecast was the original culprit.

  • on January 27, 2011, 11:39 GMT

    Excellent!! this should be even applicable to advertisements being showing in middle of overs and also to the digitally superimposed on field advertisements. Infact there should be a clause built into the contract of broadcasters that for any balls missed on live television there would be severe penalties on them.

    The fun of cricket is being taken away by the greedy sports channels and would eventually result in people moving away from the game. The sticky-ness factor of cricket has reduced considerably due to such advertisements. Hope this brings things on track

  • on January 27, 2011, 12:10 GMT

    ten cricket should be fined heavily..they dont have least manners also for when to show advertise and when not to show advertising..

  • on January 27, 2011, 12:13 GMT

    Awesome !!!! I hated Tensports during the Ind-SA series for all those Stupid advertisements that kept on poping up everywhere on the screen... can you imagine seeing 2 add bars on either side of batsman when the bolwer is ready to bowl.... can u immagine the ground or pictch exploding and some cellphone coming out of it while the game is live !!! it was insane !!! I had removed Ten sports and prefered to watch the series on DD .... very few adds , and not the ones that take up 50% screen space ... I am very happy. They should put heavy fine to these guys ... I just wonder what will happen in World cup and IPL if this does not stop !!

  • game_mayank on January 27, 2011, 12:14 GMT

    I was so terribly annoyed with the Ten Cricket bradcasting. There were numerous incidences SUCH AS - 1. As soon as the last ball hit the batsmen bat, the ads appeared immediately. 2. The first ball broadcast did not begin before the ball left the running bowlers hand. 3. If the fielding captain started talking to bowler in the middle of the over, the ads appeared 4. If the third umpire was referred to ,ads appeared 5. You normally get to see fall of wickets during drinks break, but all u got to see were 10 or more ads.

    I was so frustrated that I has to watch the match on Doordarshan despite the sickening hindi commentary. I sincerely pray that the court penalises them for atleast double amount of the profits they made by this excessive advertising. Moreover, i hope they dont get any future contracts for hosting India matches.

  • nzcricket174 on January 27, 2011, 12:16 GMT

    Praise the lord! We want to watch out cricket in peace. I may have to move to the UK so I can get Sky's coverage of the cricket. I'm only kidding, but these ads are increasingly annoying, absolutely stupid and at times sickening.

  • charlie1863 on January 27, 2011, 12:22 GMT

    Live Telecast of an International Cricket Match in India is a load of GARBAGE designed kill the enthusiasm & enjoyment of watching by all kinds of inane intrusions. All Cricket Channels - Star Cricket, NEO Cricket & TEN Cricket should be penalised heavily and brought to book.

  • bleedBLUE on January 27, 2011, 12:32 GMT

    Doordarshan is far better than Ten Cricket.Authorities must collect high amounts as fine. I watched the odi's only because DD telecasted it.Eventhough i cant understand its hindi comentry.