Sri Lanka news

SLC receives lucrative sponsor tenders

Andrew Fidel Fernando

February 13, 2013

Comments: 5 | Text size: A | A

Lahiru Thirimanne was struck on the thigh while fielding at short leg, Australia v Sri Lanka, 3rd Test, Sydney, 2nd day, January 4, 2013
The Sri Lanka team is currently sponsored by Mobitel © AFP
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Sri Lanka Cricket has received a sponsorship bid over 75% more profitable than their current deal, having called for for tenders for the three year period beginning on June 1, treasurer Nuski Mohamed said.

Sri Lanka's biggest mobile phone operator Dialog Axiata has made the highest bid at 1.077 billion rupees (US$8.5 million), while government-owned Sri Lanka Tea Board, Total Sports Asia and Madison Media have also made bids.

The current sponsorship deal for both the men's and women's teams was awarded to Mobitel in 2009, and was worth US$4.85 million over three years. Mobitel has not made a bid to renew their sponsorship.

Mohamed said the bids from the Tea Board and Total Sports Asia were around 900 million rupees (US$7.1 million). Despite the clear financial advantage that awarding the sponsorship to Dialog Axiata would provide, SLC's executive committee will still deliberate at length before accepting a bid.

"There are lots of things to be considered, including national interest, so the committee will take all those into account when they evaluate the bids," he said.

If national interest is deemed a major factor, sponsorship rights may be awarded to the Tea Board, who oversee Sri Lanka's tea industry, which accounts for roughly 12% of the country's GDP.

Increased corporate confidence in the SLC brand is a boon for the struggling board, who are clawing their way back from a $70 million dollar debt accrued after the 2011 World Cup. SLC is also set to call for tenders for broadcast rights for the seven years beginning on April 1.

Andrew Fidel Fernando is ESPNcricinfo's Sri Lanka correspondent. He tweets here

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Posted by PadMarley on (February 14, 2013, 6:23 GMT)

If you are in Financial crisis, go for the most lucrative!! If national interest is important in a sponsorship, ask the Government to pay the difference.

Posted by Damian123 on (February 14, 2013, 2:30 GMT)

@miles100. You're sadly mistaken. This article is about team sponsor rights. The other matter is TV rights deal!

Posted by miles100 on (February 14, 2013, 1:22 GMT)

Now I guess this is a big victory for the sports Minister. All these time I thought the sports minister was wrong. Now by looking at this, his intention is more genuine and sensible than the SLC who tried to monopolize the deal .This tells me that there are two types of politics. One is politics within the SLC which is worse than national politics and the other politics that everyone blames about is government interference with sports. Now it tells me that government is interfering with the game because administrators in the game (SLC) are not doing their job properly.

Posted by Sinhaya on (February 13, 2013, 15:58 GMT)

Well hope the financial mess at SLC can be fixed too but could be well beyond 2020 when that can be dreamed of. But hope I am wrong indeed.

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