Got a grouse? Complain on social media. Which is what Sachin Tendulkar did today.

Angry Disappointed and Frustrated.. #BAdserviceBA Family member's Waitlisted ticket not confirmed despite seats being available (1/2)

— sachin tendulkar (@sachin_rt) November 13, 2015

And luggage being tagged by @British_Airways to wrong destination and don't care attitude! #NeveronBA (2/2)

— sachin tendulkar (@sachin_rt) November 13, 2015

If that rare public outburst from Tendulkar wasn't enough, British Airways' response (presumably template) riled up his fans further.

@sachin_rt We're sorry to hear this Sachin, could you please DM us your baggage ref, full name and address so we can look into this for you?

— British Airways (@British_Airways) November 13, 2015

Cue Twitter meltdown.

British Airways doesn't know Sachin Tendulkar's Full name ? Sachin Fans : THIS IS SPARTAAAAAA pic.twitter.com/uIsWO1Hwg7

— Aditya (@forwardshortleg) November 13, 2015

Some noted the unlucky date.

Happy Friday 13th @British_Airways - You've probably just made an enemy of the entire Indian subcontinent. :-/ https://t.co/jROaQf0OGU

— Nicholas Tollervey (@ntoll) November 13, 2015

Others wanted more than just the baggage returned.

The only way British Airways can make up for this is if they return the Kohinoor with his luggage. https://t.co/UciNB69uwy

— Neil Chitnis (@neilgiri) November 13, 2015

Prominent Indian politician Omar Abdullah also had a suggestion.

Dear @British_Airways try Sachin Ramesh Tendulkar, India. I'm sure this is enough for the postal service/courier company here. @sachin_rt

— Omar Abdullah (@abdullah_omar) November 13, 2015

Others referenced a famous person who said she hadn't heard of Tendulkar.

Facebook update: British Airways and Maria Sharapova are now friends.

— Anuj Singhal (@_anujsinghal) November 13, 2015

British Airways soon became the top trending topic in India.

Can't imagine how bad @British_Airways service must be. They managed to do what 24 years of sledging didn't - make @sachin_rt lose his cool.

— Papa CJ (@PapaCJ) November 13, 2015

There could be some comfort drawn from the episode.

Nice to know British Airways treats everybody equally

— Abhijit Majumder (@abhijitmajumder) November 13, 2015

What could we learn from this incident?

The Sachin vs BA exchange proves one thing. BA's twitter account hasn't been outsourced to India.

— asad (@AsNr80) November 13, 2015

The last word goes to...

Sachin lost his baggage. India's lost it.

— Natasha Kaushal (@NutAshes) November 13, 2015