Modi just can't get enough
Kevin McCallum, on the IOL website , Lalit Modi's marketing skills which worked wonders for the IPL were used almost as much for self promotion.
Siddhartha Talya
25-Feb-2013
Kevin McCallum, on the IOL website, Lalit Modi's marketing skills which worked wonders for the IPL were used almost as much for self promotion.
It took three years for the cracks to begin appearing, for people to begin seeing through the spectacle and to the foundations. Say what you like about Modi, he certainly did a hell of a job marketing the hell out of the IPL. He also did an even better job marketing the hell out of himself.
When the IPL came to South Africa television production people smiled sheepishly when I asked them about the camera that had to be on Modi all the time. It was non-negotiable. Modi insisted. And so we have been treated to shots of Modi on his cellphone, Modi signing autographs, Modi next to (insert rich/famous person here).
Siddhartha Talya is a senior sub-editor at ESPNcricinfo