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The ICC has ordered YouTube, the online video-sharing website, to remove World Cup clips claiming copyright infringement. The ICC and the rights holder to the event, the Global Cricket Corporation, took the action after hundreds of World Cup clips appeared on the site.
"We are here to protect the commercial broadcast rights for the ICC and GCC and there is an issue here," Christopher Stokes, the chief executive of online rights protection agency NetResult, which represents the ICC, told Media Guardian.
"In general there is a dilemma for rights holders in that they want people to enjoy the event but also have stringent contracts with TV broadcasters and with mobile rights holders. In today's world, broadcasters buy highlights as well as live coverage and mobile rights means clips. There is an obligation to protect them."
YouTube was reported to have agreed to the request and the clips were gradually being removed from the site. However, one of the problems faced is that as fast as the offending clips are withdrawn, more are uploaded. A search this morning showed only a handful of clips from the Bangladesh v India game, and yet a few hours later it was dozens