Canty happy with major sponsor (30 September 1998)
Canterbury Cricket is content to be the odd association out in the domestic sponsorship stakes, comfortable that it is financially better off
30-Sep-1998
30 September 1998
Canty happy with major sponsor
The Christchurch Press
Canterbury Cricket is content to be the odd association out in the
domestic sponsorship stakes, comfortable that it is financially
better off.
Canterbury is the only major association not to benefit from the
$1.8m injection from State Insurance over three years to the five
other major associations.
Canterbury Cricket is already in the middle of a six-year agreement
with its principal sponsor, Canterbury Draught, which executive
director Tony Murdoch says is worth significantly more than the deal
arranged by New Zealand Cricket.
"There is no question of us surrendering our involvement with
Canterbury Draught. We are very happy with the terms of our
arrangement," Murdoch said.
However, he noted what a considerable saving it was for other
associations in time and resources to have their sponsorship
negotiated and run by the national body. "It is a little galling to
find that the new initiative does not benefit us but it's only human
nature to want to be better off. There is no bitterness about it from
us at all."
Canterbury, like most other associations, struggled in the past
financial year, recording a $243,000 loss, the biggest in its
history.
Murdoch said he understood the State sponsorship did not enable any
secondary sponsors names on playing gear.
With Canterbury there was still the chance for that and a new sleeve
sponsor, Christchurch Casino, is being incorporated this year.
Another adjunct of Canterbury's deal is that the team remains known
as Canterbury Draught, while the other five associations will be
known as the State Insurance Aces (Auckland), Knights (Northern
Districts), Stags (Central Districts), Firebirds (Wellington) and
Volts (Otago). These brand names were launched last season.
Murdoch said Canterbury, which conducted a survey last year about
brand names, was really no closer to deciding upon a suitable one.
The women's national league will be known as the State Insurance Cup.
Murdoch said no funds will come Canterbury's way from that
connection.
"That is because State will be the over-all series sponsor and there
is no flow-on effect."
Source :: The Christchurch Press (https://www.press.co.nz/)