Bangladesh-based company bags Cricket Ireland's first multi-year media-rights deal

Total Sports Marketing (TSM), a Bangladesh-based sports-management company, has bagged Cricket Ireland's first multi-year media-rights deal. They will broadcast international matches of the Ireland men's cricket team for the duration of the ICC's Future Tours Programme between 2019 and 2022.

Cricket Ireland CEO Warren Deutrom said that they are focusing on domestic audiences in Ireland and the UK, and that the deal will give his board financial stability.

"This is the first time that Cricket Ireland is engaging directly with the broadcast rights market and is another welcome development arising from our elevation to Full Member status of the ICC, and entry into the Future Tours Programme," Deutrom said. "One of our priority objectives now is to work with TSM and our broadcast advisers Pitch International to ensure that, alongside our worldwide footprint, we also have visibility in our key domestic markets of Ireland and the UK, not just on TV, but also radio and online.

"The deal provides an element of financial stability for Cricket Ireland by allowing us to enter into multi-year budgeting processes. This, in turn, means we can - with more certainty - invest back into talent development and support the game at domestic and grass-roots levels."

In May this year, TSM also bought the broadcast rights of Afghanistan Cricket Board for the 2018-23 period.