October 13, 2010

New Facebook functionality for ESPNcricinfo

Now, if you've already liked a certain individual on ESPNcricinfo.com, you'll receive any related stories which are published on the site - straight to your Facebook wall. It includes a summary of the story and a link

Some news on a new addition to the site from Will Luke, who defected from the editorial team to become our social media manager, and is rather enjoying himself:

We implemented the now-ubiquitous "thumbs up" like button from Facebook at their F8 launch earlier this year and it's been tremendously successful, with thousands of you liking and recommending stories, players, countries, teams and series each day. This was good, but we felt there was a lot of scope for improvement and an opportunity to offer personalisation.

If you actively decide that you like a particular player, or your favourite team, then we feel that's a strong enough indication to us that you're interested in hearing more about that person or country. So now, if you've already liked a certain individual on ESPNcricinfo.com, you'll receive any related stories which are published on the site - straight to your Facebook wall. It includes a summary of the story and a link, so you can go straight to it or share it with your friends.

For example, you could like England, MS Dhoni and Kevin Pietersen and perhaps The Ashes. When an England story is published, you'll be pinged on Facebook. If Pietersen cracks a ton, you'll be first to hear. And when Ricky Ponting decides to bat on an unseasonal greentop at the 'Gabba next month, the Ashes will be fed straight to you without you lifting a finger.

We hope you enjoy it.

Sambit Bal is the editor of ESPNcricinfo

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