Jun 28, 2017 Vivo has retained the IPL title rights with a winning bid of approximately US $341 million. Here's how this figure compares to previous winning bids, as well as other high-profile sports
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They deserve each other ....................
IPL/BPL etc are not comparable with US sports, which are some of the biggest leagues of sports in the world (regardless of the worldwide "popularity" of the sports they play) because would never go this tacky route of sponsoring their leagues. NFL would never be called, "Barclay's Football League" or "DLF NBA." Only a single even during the season of NFL gets a sponsorship on the title and that is the half-time show of the Superbowl. That's about it. No tacky jersey sponsorship or touchdowns/goals named after sponsorship. It's refreshing. IPL jerseys and commentators screaming ads in the middle of the game gets very cringy!
Another way to look at it, 440 cores for 56 matches for 8 teams and 90 matches for 10 teams. If 90 matches it is under 5 crore ad slots to make per match, easy. For 56 matches, under 8 cores per match. So, if they make to make 10 crore per match, which they will by selling the slots for a higher price.
When the price is too high to be compared with anything related to cricket lmao. That's BCCI for you, world.