BBL changes the game

As a hugely successful edition of the Big Bash draws to a close with the finals its success is being noticed around the world. Writing for Forbes, Jason Belzer looks at how the competition has grow rapidly by knowing early on what it wanted to achieve.

The immense success of the Big Bash teaches sports leagues around the world a valuable lesson - you can't attempt to create and sustain revenue-producing business opportunities in sports without evolving. The BBL has constantly focused on being innovative and has purposely strived to take as many risks as possible, while making sure to stand for something and create long lasting memories for its fans.