Cable & Wireless to be World Cup sponsor

Cable & Wireless, the telecommunications giant, will be a regional sponsor of the 2007 World Cup in the West Indies. According to the deal, Cable & Wireless will be the main telecoms provider for the event.

Paul Aspen, the executive vice-president of C&W, was happy about the deal. "We are very pleased that we have been able to work with the ICC and the Global Cricket Corporation to come up with an agreement which allows us to be a regional sponsor of the event."

At the signing ceremony, held in St Lucia on Saturday, Campbell Jamieson, the ICC's commercial manager, Chris Dehring, the CEO of the World Cup, and Brian Lara all expressed happiness with the arrangement: Lara in particular recalled the long association Cable & Wireless have had with the West Indian team throughout his career.