Can West Indies cricket be salvaged?

As a child, during cricket matches, Gary Peart could not be separated from his radio. He grew up during the now-called Golden Age of West Indies cricket when the West Indies won matches all the time. That is not the case now, and it saddens Peart. In the Jamaica Observer, he presents an appropriate sports business model on which he believes West Indies cricket should be governed in order to develop strong player development, discipline and education.

What is the West Indies cricket brand and what is its value? Consistent power batting and power bowling are two qualities that differentiated the West Indies cricket brand. A now-retired English player reflecting on the current state of disarray of the West Indies team reminisced, "The batsmen would come out and make 500 runs and the bowlers would come out and do the rest. You just remained glued to their performance to try to see how you could improve your own game. Those were exciting times." For the West Indies fan, the excitement was in the vanquishing of the opposing team, particularly when that team was the English.