How to globalise cricket

Is it necessary to target the USA in an effort to increase cricket's global appeal? Would it make more sense to target countries like Afghanistan, Ireland and the Netherlands? Richard Browne addresses these questions in the Sunday Leader.

Is there any need to bring America into the cricketing inner circle? It is of course a financial decision, TV advertising could for example be huge, but there is more than enough money swirling about in cricket at the moment, it is after all a game. Changing a nations psyche just seems to a big a job, the thought of 30,000 American’s turning up to watch some cricket is just too fanciful.