IPL on a brand scale

The IPL doesn't count its success merely in terms of valuation on paper. According to Sundar Raman, the IPL CEO, the bigger achievement is the ability to get more fans involved in the game. Read his full interview in the Economic Times.

The basic difference between brands and IPL is that it caters to consumers and fans respectively. Sure, IPL is a brand and there’s a big opportunity, but we are content, we are cricket and it’s a sport at the end of the day. We are multi-dimensional and people see us as a multifaceted brand.