Kenya secure four-year sponsorship
Cricket Kenya has secured a sponsorship deal worth Sh7 million (US$105,000) with East African Breweries Limited
Cricket Kenya has secured a sponsorship deal worth Sh7 million (US$105,000) with East African Breweries Limited.
The four-year deal, which runs to 2011, will mean the national side wearing shirts with the Tusker branding. In anticipation of this tie-up, Kenya's players have been using Tusker-logos on kit since before the ICC World Twenty20.
Although the official launch of the contract is not expected until next month, Tom Tikolo, the board's CEO, told The Standard that some of the income from the deal would be used to pay players and the remainder for development, including an ambitious schools' programme.
Kenyan cricket has been without a major sponsor since before the 2003 World Cup.
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