No ads, no crowds

Media promotion of the Test series between West Indies and Sri Lanka has been visibly lacking, reports Haydn Gill in the Nation.

However, series sponsors Digicel say a very "strategic marketing campaign" has been implemented. Quoting Digicel's head of sponsorship:

"We don't want to saturate the market too early – because there are so many games in more markets than before and because we were going across nine markets rather than six in previous years.

"The tour is quite lengthy . . . until July. When we go, we go with a big bang. The campaign has started. It has been going for weeks now."