Salesman of the year

Prahlad Kakkar in the Daily News and Analysis looks at how the endorsements market is dominated by cricketers and why the cricketers are at and will remain top of the pie.

They bleed and sweat it out. Brands look for other qualities too. It’s not just enough to get runs, how you get them also counts. Win or lose, those are fickle predictions of faith. However, conduct and courage is the key.