Tri-series likely to get new sponsor
The annual one-day international tri-series in Australia, traditionally following the summer's Test series, is set to get a new sponsor
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The annual one-day international tri-series in Australia, traditionally following the summer's Test series, is set to get a new sponsor.
The Commonwealth Bank is expected to take over from Foster's Australia, which sponsored the series for five seasons through its brand VB, for this summer's series, also featuring England and New Zealand. In the past, Benson & Hedges and Carlton & United have also been successful sponsors.
According to a report in Herald Sun, Commonwealth Bank - one of the largest financial institutions in Australia - is likely to sign a deal with Cricket Australia (CA) worth upto Aus$7 million a year. The bank has been one of the long-time sponsors of Cricket Australia's Centre of Excellence in Brisbane and junior men's and women's national teams. The report added that Mastercard will also be a minor sponsor of the tri-series.
The domestic one-day tournament is also set to get a new sponsor starting this season, with ING, the main sponsor for 14 years, reportedly pulling out. Peter Young, Cricket Australia's public affairs manager, confirmed that the deals would be finalised sometime in October. Foster's Australia will remain a major financial partner with Cricket Australia.
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