Europe May 24, 2007

ECBtv available across Europe

The European Cricket Council has announced a deal with ICC Europe, ECB and Premium TV to make ECBtv available on subscription throughout Europe .

The European Cricket Council has announced a deal with ICC Europe, ECB and Premium TV to make ECBtv available on subscription throughout Europe.

In many areas of Europe there is no access to TV highlights of matches, and this move looks to make coverage accessible to everyone.

"ECB is pleased and excited to be able to offer Europe’s cricket fans access to ECBtv and it is hoped that it will take the game to previously uncharted areas, inspiring people to get involved in this great sport,” Richard Holdsworth, the ICC’s regional development manager, said. "Delivering live video coverage via broadband to European territories has brought people closer to the game than ever before.”

ECBtv shows Test and one-day international matches live to certain territories, as well as match highlights, exclusive interviews, press conferences, coaching master classes and many other features to a global audience. Live streams start at £2.99. Click here for full details.

Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa

Comments have now been closed for this article

  • testli5504537 on May 26, 2007, 17:37 GMT

    This is potentially a great service - although I wish you could find out more about the cost of the various services before signing up. The site is a bit weak in this respect.

  • testli5504537 on May 26, 2007, 16:59 GMT

    I clicked on the site for full details, and there are none.

    When this is up and running, and the technology improves and becomes more affordable, it will make a huge difference to the development of cricket on the continent. I do hope the Russian and Belorussian governments don't ban it.

  • testli5504537 on May 25, 2007, 21:16 GMT

    Well, from my egotistical perspective here in Russia this is simply fabulous news, since the only cricket on Russian TV is a snippet on EuroNews once in a couple of years or so.

  • testli5504537 on May 25, 2007, 9:22 GMT

    Give the guys a break. A few years ago you couldn't see anything on the web and now you can at least follow the highlights.

  • testli5504537 on May 25, 2007, 1:25 GMT

    Why do people have to take cheap shots at the ICC all the time without not really knowing much about what they are talking about? The reason why there isn't much promotions of cricket here in the US is because we have a dysfunctional board right now (USACA), although they did do a good thing in New York where cricket is going to be played as a varsity sport. There's is no short-sightedness by the ICC involved here, they had put a lot of money in the USA project but it went to waste because of internal problems of USACA. So I don't know why people always have to have a go at the ICC even though they are not always the ones to be blamed. And the reason I guess is, the media including cricinfo does that a lot of times.

    Anyways, people are so fast to have a go at the ICC but why can not they just look and you'll find where you can watch the games here in the US.

  • testli5504537 on May 25, 2007, 1:02 GMT

    The ECB has a deal with ECHOSTAR DISH Network. The broadband coverage in US is provided by willow tv. The Website is

  • testli5504537 on May 24, 2007, 21:39 GMT

    I agree with Frank and Jim. It just plain stinks that the service is not available in the US. Stinks for cricket fans and stinks for the sport in general.

    EDITOR - To reiterate, this service cannot be provided to the USA as separate deals have been done to sell highlights to satellite and cable broadcasters. The value if sales to them would plummet if the highlights were readily available over the internet.

    While I sympathise, commercial factors will win out.

  • testli5504537 on May 24, 2007, 20:42 GMT

    The ECBtv service or its equivalent should be available in North America, potentially the biggest cash cow available for cricket.

    The ICC is doing a lousy job promoting cricket in North America.

    We have a chicken-and-egg situation here. Cricket cannot collect mass-audience revenues without promotion and it will not get a mass (or even substantial) audience without first showing said audience a free sample of what cricket is all about.

    Baseball, hockey, tennis, golf, football (soccer and American) are all available live on sponsored shows and these sports return rich rewards to the advertiser. Cricket just plain has the wrong commercial policy.

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