The European Cricket Council has announced a deal with ICC Europe, ECB and Premium TV to make ECBtv available on subscription throughout Europe.
In many areas of Europe there is no access to TV highlights of matches, and this move looks to make coverage accessible to everyone.
"ECB is pleased and excited to be able to offer Europe’s cricket fans access to ECBtv and it is hoped that it will take the game to previously uncharted areas, inspiring people to get involved in this great sport,” Richard Holdsworth, the ICC’s regional development manager, said. "Delivering live video coverage via broadband to European territories has brought people closer to the game than ever before.”
ECBtv shows Test and one-day international matches live to certain territories, as well as match highlights, exclusive interviews, press conferences, coaching master classes and many other features to a global audience. Live streams start at £2.99. Click here for full details.
Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa