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We will collect personally identifiable information from you in a variety of ways including when you register on the Sites, use other ESPN services, enter competitions or prize draws, navigate around our Sites or respond to communications from us.
This information may be used for marketing (where you have agreed to this) and for market research purposes, including internal demographic studies, to provide, optimise and personalise our services and to send you newsletters and information (where you have agreed to this).
We may use information about you to create a picture of your interests. This will allow us to understand our customers and visitors better, so we can make our services and marketing more relevant. Information that we use in this way may include:
(i) information about your use of this and other ESPN Sites;
(ii) household classification data,
(iii) your responses to communications from us;
(iv) your interaction with other parts of the ESPN Group;
(v) information you provide when you register on a Site;
(vi) customer surveys;
In line with any permissions you give us, we may send you direct marketing about our own, or carefully selected third parties' goods and services and disclose your information to other organisations who may send direct marketing to you. You can change your marketing preferences if you are registered with us. Details on how to do this are set out below under "Our Registration Policy".
In addition, you can unsubscribe from email communications via unsubscribe links provided in communications sent to you.
We will only pass on your information to third parties in the following situations:
You can ask us to modify or remove your personal information from any or all of our mailing lists at any time or cancel your registration by clicking on the "Register" link or any other link we may provide for you.
We will use our reasonable endeavours to remove your name from the related mailing list within 10 working days of your request.
We collect information through technology to make our Sites and other content or services which we make available to you more interesting and useful to you. For instance, when you come to one of our Sites via your computer or other media device, we may place cookies and web beacons on our Sites which may be used to collect information about the sections you visit, the products you are interested in and the frequency with which you visit various parts of our Sites. You agree that we collect your IP address or other unique identifier. At times, we also use these identifiers to collect information regarding the frequency with which our guests visit various parts of our Sites. We may combine your IP address with other personally identifiable information for marketing and for market research purposes, including internal demographic studies, so we can optimize our products and services and customize the Sites for you.
Our Sites use a variety of technical methods for tracking purposes, including cookies and web beacons.
Web beacons are small pieces of data that are embedded in images on the pages of Sites. We also use these technical methods to analyse the traffic patterns on our Sites, such as the frequency with which our users visit various parts of our Sites.
We may combine your visitor session information or other information collected through cookies, web beacons and other technical methods with personally identifiable information in order to understand and improve your online experiences and to determine what products, promotions and services you prefer or are likely to be of interest to you.
We also use these technical methods in HTML e-mails that we send our guests for a number of purposes including: to determine whether our guests have opened or forwarded those e-mails and/or clicked on links in those e-mails; to customise the display of the banner advertisements and other messages after a guest has closed an email; and to determine whether a guest has made an enquiry or purchase in response to a particular email.
Cookies, web beacons and other technical methods may involve the transmission of information either directly to us or to another party authorised by us to collect information on our behalf. The information from use of these technical methods may be collected in a form that identifies you personally.
If you have queries about our use of personal information, you can write to us at Legal Department, ESPN (Europe, Middle East, Africa) Ltd, 3 Queen Caroline Street, Hammersmith, London W6 9PE United Kingdom.