DP WORLD BRINGS BEYOND BOUNDARIES INITIATIVE TO THE USA

DP WORLD BRINGS BEYOND BOUNDARIES INITIATIVE TO THE USA: A MAJOR BOOST FOR CRICKET DEVELOPMENT

New York City, USA - DP World, a leader in global smart end-to-end supply chain logistics, expanded its influential Beyond Boundaries Initiative to North America for the first time. This initiative, which delivers cricket kits and equipment via repurposed shipping containers, aims to improve access to cricket and empower communities worldwide. As a Premier Partner of the ICC, DP World is leveraging its expertise to leave a lasting legacy following the USA's first ICC World Cup.

The launch event took place at the ICC Fan Park at North Oculus Plaza in lower Manhattan, New York City. DP World's Global Ambassador, Indian cricket legend Sachin Tendulkar, distributed cricket kits to beneficiaries from the Public Schools Athletic League (PSAL) and the Commonwealth Cricket League. These organizations, identified by the ICC as key promoters of cricket in New York, received essential equipment to help foster the sport at the grassroots level.

DP World has delivered 2,000 kits to grassroots cricket across four countries on three continents via eight repurposed shipping containers. The initiative's success was celebrated at the event, where Tendulkar was joined by former international teammate Ravi Shastri and DP World Chief Communications Officer, Daniel van Otterdijk, to discuss the importance of supporting grassroots cricket.

Sachin Tendulkar highlighted the importance of DP World's initiative, stating, "Cricket's growing patronage across the globe is exciting. The ICC Men's T20 World Cup in the USA will add further impetus to the adoption and following in this part of the world. DP World's Beyond Boundaries Initiative in New York is perfectly timed to augment the 'cricketing grassroots' infrastructure and will help leave a lasting impact."

Daniel van Otterdijk emphasized the significance of bringing the Beyond Boundaries Initiative to North America, saying, "With the United States co-hosting their first ICC World Cup, it felt like the perfect moment to work with our partners at the ICC to help build foundations at the grassroots level to help the game flourish for years to come."

DP World is reviving its kits-for-runs pledge for the T20 World Cup. For every 100 runs scored by a team in each match, DP World will deliver 10 cricket kits to grassroots cricket via the Beyond Boundaries Initiative. This scheme will be showcased through in-stadia graphics and amplified across broadcast, further promoting the growth of cricket at the grassroots level.

The initiative also included a cultural touch, with local artist Andre Trenier commissioned to create a mural on one side of the shipping container. Trenier's design captured New York City's iconic skyline and paid tribute to Sachin Tendulkar, blending the city's essence with the spirit of cricket.

DP World's expanded partnership with the ICC and the launch of the Beyond Boundaries Initiative in the USA bring several positives to the world of cricket:

1. Grassroots Empowerment: By providing essential cricket kits and equipment to grassroots organizations, DP World is directly supporting the development of young and aspiring cricketers. This will help cultivate local talent and encourage more youth to take up the sport.

2. Increased Accessibility: The delivery of kits to diverse communities across different continents makes cricket more accessible. By removing barriers to entry, more people, especially in underserved regions, can experience and engage with the sport.

3. Global Reach: With operations in 75 nations across six continents, DP World is uniquely positioned to support the global expansion of cricket, reaching new regions and audiences.

4. Cultural Integration: The initiative's inclusion of local artists and community involvement helps integrate cricket into the cultural fabric of host cities, promoting a deeper connection to the sport.

5. Legacy of Support: The kits-for-runs pledge and continued partnership with the ICC ensure that DP World's support for cricket will have a lasting impact, fostering the sport's growth and popularity for years to come.

In conclusion, DP World's Beyond Boundaries Initiative and its Premier Partner status with the ICC are significant steps towards the global development of cricket. By providing smart logistics solutions and essential equipment, DP World is helping to build a strong foundation for the sport, ensuring that cricket continues to thrive and expand worldwide.

For media enquiries, please contact:

Adal Mirza DP World Head of Media Relations Adal.mirza@dpworld.com +971 56 355 0899 Mary Godbeer ICC Media and Communications mary.godbeer@icc-cricket.com +971 56 545 8908

Follow DP World on:

Instagram: https://www.instagram.com/dpworld/

X (Twitter): https://twitter.com/DP_World

LinkedIn: https://www.linkedin.com/company/dp-world

About DP World

Trade is the lifeblood of the global economy, creating opportunities and improving the quality of life for people around the world. DP World exists to make the world's trade flow better, changing what's possible for the customers and communities we serve globally.

With a dedicated, diverse and professional team of more than 108,000 employees spanning 74 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain that's fit for the future.

We're rapidly transforming and integrating our businesses -- Ports and Terminals, Marine Services, Logistics and Technology - and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades.

What's more, we're reshaping the future by investing in innovation. From intelligent delivery systems to automated warehouse stacking, we're at the cutting edge of disruptive technology, pushing the sector towards better ways to trade, minimising disruptions from the factory floor to the customer's door.

About ICC

The ICC is the global governing body for cricket. Representing 108 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC World Test Championship Final, ICC Men's and Women's Cricket World Cups, T20 World Cups as well as all associated qualifying events.

The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.

The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day Internationals and T20 Internationals. Through the Integrity Unit it coordinates action against corruption and match fixing.

The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.

WE MAKE TRADE FLOW TO CHANGE WHAT'S POSSIBLE FOR EVERYONE.