Sri Lanka: Stars launch Emirates World Cup promotion (23 April 1999)
With the start of the ICC Cricket World Cup now just weeks away, Emirates, the international airline of the UAE and an official sponsor, added to the anticipation by launching a major promotion recently
23-Apr-1999
23 April 1999
Sri Lanka: Stars launch Emirates World Cup promotion
The Daily News
With the start of the ICC Cricket World Cup now just weeks away,
Emirates, the international airline of the UAE and an official
sponsor, added to the anticipation by launching a major promotion
recently.
Six cricket stars from three of the participating teams joined forces
to affix a Cricket World Cup logo to one of Emirates Boeing 777
aircraft at the Emirates Engineering Centre at Dubai International
Airport.
The players included England captain Alec Stewart and bowler Darren
Gough; Pakistan's wicket-keeper Moin Khan and bowler Saqlain Mushtaq.
Indian bowlers Anil Kumble and Javagal Srinath completed the line-up.
Tim Clark, Chief Director (Airline) attended the ceremony, which took
place in Hangar C of Emirates' state-of-the-art Engineering Centre.
Mr. Clark commented: "This is the second major cricket sponsorship
for emirates, and follows our involvement last year in the Emirates
triangular Tournament in the UK. We are happy to be an official
sponsor for the cricket World Cup. It is a natural link for us, as we
fly to most of the major cricket-playing nations and this
championship gives us an opportunity to increase awareness of the
airline and highlight our network."
In addition to its involvement in the cricket World Cup as an
official sponsor, Emirates is also sponsor for the Australian cricket
team.
Once the cricket World Cup starts on May 14, the six players will be
competing fiercely for the championship, but they joined forces to
launch Emirates' latest promotion of the event.
From now until the end of the tournament, all nine Emirates Boeing
777s and the airline's two new Airbus A330 aircraft will carry the
cricket World Cup logo, a dynamic representation of a fast bowler in
action. With four flights daily into the UK, plus services to all
participating countries except New Zealand, the West Indies and
Zimbabwe, the airline will promote worldwide a championship that
promises to be the dominant global sports event of this summer.
Participating countries include: Australia, Bangladesh, England,
India, Kenya, New Zealand, Pakistan, Scotland, South Africa, Sri
Lanka, West Indies and Zimbabwe. The matches will be played in 21
locations from May 14 through to the Final at Lord's on June 20.
Source :: Daily News (https://www.lanka.net)