IPL 2012 April 11, 2012

IPL cumulative viewership declines for the first time

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The IPL's fifth season has registered a fall in total viewership and television ratings for the opening six games in comparison to the 2011 season. This includes a decline in cumulative viewership for the first time in the IPL's five-year history.

The cumulative number of people who tuned in to watch the first six games was 90.1 million, down from 101.77 million last year, according to TAM Sports, a division of Tam Media Research, the leading television ratings agency in India. "Cumulative reach" is the number of individuals who watched a channel/programme for at least one minute. The tournament had managed to increase its audience in each successive season till 2011.

Television Viewer Ratings (TVR) were down 18.7% as a result, with the opening six games posting an average TVR of 3.76 compared to 4.63 last season (TVR is a time-weighted figure which accounts for time spent by viewers in addition to the number of viewers). The opening ceremony held in Chennai the day before the first game drew a rating of just 1.16, despite the presence of a number of Bollywood celebrities.

The 2012 season is considered something of a litmus test for the league after ratings slumped last year. The 2011 IPL produced the lowest television ratings of any of the first four seasons, down 29% from 2010. That reversal was largely blamed on "cricket fatigue" arising out of India's victorious World Cup campaign, with the IPL starting a mere six days after the final between India and Sri Lanka. With no international cricket in India in the build-up to this season, the league was expected to bounce back, with BCCI president N Srinivasan telling the Hindu he expected the tournament "to be a sweeping success".

Sridhar Ramanujam, the head of brand consulting firm Brand Comm, thinks the problem is that there are too many games in the IPL now and that the BCCI needs to find a way to shorten the tournament. "I expect viewership will be selective," he said. "If I like Sachin Tendulkar, then I might watch the Mumbai Indians. I will probably watch Rahul Dravid. There might be people watching Sourav Ganguly.

"It is not as if people are going to stop watching it. There will be selective viewing. In a 50-over game, people are now watching the first 10 overs and the last 10 overs. Possibly there is a viewing pattern emerging for T20 as well."

Advertisers have also adopted more of a wait-and-watch approach to the tournament this season, with three major brands - Parle, LG Electronics and Godrej - choosing not to continue their association with the league. "Advertisers are starting to look at other options," Alok Bharadwaj, senior vice-president of Canon India, told the Times of India. "Each year the rates have gone up by 15 to 20% and the returns are not directly proportionate." Canon has reportedly cut down its spending on the league by 80%.

However, others, such as Vodafone, have backed the league, saying it is still the best platform to reach to reach a mass audience.

Sridhar believes Multi-Screen Media, which broadcasts the tournament on its Set Max channel, will need to consider moving to a pricing system that is linked to ratings in order to sell out its advertising space. "I think the whole [IPL] business model is a bit shaky now and not as robust as it was made out to be when it first started."

Edited by Abhishek Purohit

Tariq Engineer is a senior sub-editor at ESPNcricinfo

Comments have now been closed for this article

  • on April 13, 2012, 9:51 GMT

    It was bound to happen some day or the other!!!!May be a guy like Afridi can lift the TRP of ipl in future....

  • on April 13, 2012, 9:40 GMT

    so many matches in a short period is something boring. if they want more viewership the ipl should do like this 1. reduce the number of matches by having only one match against each team 2. if kochi team is including then each team should increase the number of the foreign players in the playing xi to five 3. matches should be scheduled only on weekends such as friday, saturday and sunday 4. venues for the playoffs should be decided by the current standings not previous.

  • RRam on April 13, 2012, 8:26 GMT

    I have never understood these calculations and the statistical validity of the same. It is never explained to the level of detail that can be understood by a layman. And btw, I did watch every single of those 8 test match defeats and every single of the IPL games so far (some for all of the time and some for lesser time). And I know of many of my friends who did the same. And most stadiums have more crowds than in 2011. Why is it otherwise so difficult to get tickets? Some of the comments just beats any logic - Why should a team not celebrate when a close match has been won or a big wicket been taken. How is the performance of a Rahane who scores 98 in his first match of the IPL connected with India losing 8 test matches abroad?

  • Charindra on April 12, 2012, 17:28 GMT

    This seems strange considering the stadiums are well filled. But the BCCI really needs to allow 5 foreign players per side. For example in Bangalore team, Dilshan will most probably have to sit out the entire season, cuz the 4 foreign players are Vettori (captain), Gayle, De Villiers (keeper batsman) and Murali. Same thing with Deccan, who has to bench J.P. Duminy. In every team there are only about 3 or 4 Indian players who have not played for India but have a realistic chance of doing so through the IPL. Nobody cares about the other 3 or 4 players who dont have the talent to be an Indian national player. And they wont really improve much playing in the IPL, and definitely not enough to play for India. So ya, get the viewership up by making it 5 intl players per team. Oh and also go back to 8 teams. 9 is too much, and 76 matches is ridiculous!

  • BanCricFan on April 12, 2012, 14:53 GMT

    " @ remnant on (April 12 2012, 10:53 AM GMT)

    Has the survey picked the Bangladeshi market? Considering the boisterous support garnered by Shakib on cricinfo site, it can be assumed that there is a fanatical following in that country for its ambassdors to IPL! " ==> No mate u got it wrong! Here in Bangladesh we rarely watch any match of IPL unless there is Shakib or Tamim .... :) So u know, 'Picking Bangladeshi Market' wouldn't make any difference in that survey, I think.

  • DibblyDobbler2 on April 12, 2012, 14:41 GMT

    @tariq_16 - oh well then thats 2 taka less in their earnings then ....lol!!!

  • raj45 on April 12, 2012, 14:34 GMT

    I think 10-12 matches are enough for ipl.

  • bonaku on April 12, 2012, 13:37 GMT

    It is quite a strange stats, given that stadiums are almost full in most of the matches.

  • ultrasnow on April 12, 2012, 12:14 GMT

    I don't own a TV. Everything I do is related to the internet. I mostly watch live streaming when I feel like watching cricket (which is rare), otherwise I mostly track the scores on cricinfo.

  • remnant on April 12, 2012, 10:53 GMT

    Has the survey picked the Bangladeshi market? Considering the boisterous support garnered by Shakib on cricinfo site, it can be assumed that there is a fanatical following in that country for its ambassdors to IPL!

  • on April 13, 2012, 9:51 GMT

    It was bound to happen some day or the other!!!!May be a guy like Afridi can lift the TRP of ipl in future....

  • on April 13, 2012, 9:40 GMT

    so many matches in a short period is something boring. if they want more viewership the ipl should do like this 1. reduce the number of matches by having only one match against each team 2. if kochi team is including then each team should increase the number of the foreign players in the playing xi to five 3. matches should be scheduled only on weekends such as friday, saturday and sunday 4. venues for the playoffs should be decided by the current standings not previous.

  • RRam on April 13, 2012, 8:26 GMT

    I have never understood these calculations and the statistical validity of the same. It is never explained to the level of detail that can be understood by a layman. And btw, I did watch every single of those 8 test match defeats and every single of the IPL games so far (some for all of the time and some for lesser time). And I know of many of my friends who did the same. And most stadiums have more crowds than in 2011. Why is it otherwise so difficult to get tickets? Some of the comments just beats any logic - Why should a team not celebrate when a close match has been won or a big wicket been taken. How is the performance of a Rahane who scores 98 in his first match of the IPL connected with India losing 8 test matches abroad?

  • Charindra on April 12, 2012, 17:28 GMT

    This seems strange considering the stadiums are well filled. But the BCCI really needs to allow 5 foreign players per side. For example in Bangalore team, Dilshan will most probably have to sit out the entire season, cuz the 4 foreign players are Vettori (captain), Gayle, De Villiers (keeper batsman) and Murali. Same thing with Deccan, who has to bench J.P. Duminy. In every team there are only about 3 or 4 Indian players who have not played for India but have a realistic chance of doing so through the IPL. Nobody cares about the other 3 or 4 players who dont have the talent to be an Indian national player. And they wont really improve much playing in the IPL, and definitely not enough to play for India. So ya, get the viewership up by making it 5 intl players per team. Oh and also go back to 8 teams. 9 is too much, and 76 matches is ridiculous!

  • BanCricFan on April 12, 2012, 14:53 GMT

    " @ remnant on (April 12 2012, 10:53 AM GMT)

    Has the survey picked the Bangladeshi market? Considering the boisterous support garnered by Shakib on cricinfo site, it can be assumed that there is a fanatical following in that country for its ambassdors to IPL! " ==> No mate u got it wrong! Here in Bangladesh we rarely watch any match of IPL unless there is Shakib or Tamim .... :) So u know, 'Picking Bangladeshi Market' wouldn't make any difference in that survey, I think.

  • DibblyDobbler2 on April 12, 2012, 14:41 GMT

    @tariq_16 - oh well then thats 2 taka less in their earnings then ....lol!!!

  • raj45 on April 12, 2012, 14:34 GMT

    I think 10-12 matches are enough for ipl.

  • bonaku on April 12, 2012, 13:37 GMT

    It is quite a strange stats, given that stadiums are almost full in most of the matches.

  • ultrasnow on April 12, 2012, 12:14 GMT

    I don't own a TV. Everything I do is related to the internet. I mostly watch live streaming when I feel like watching cricket (which is rare), otherwise I mostly track the scores on cricinfo.

  • remnant on April 12, 2012, 10:53 GMT

    Has the survey picked the Bangladeshi market? Considering the boisterous support garnered by Shakib on cricinfo site, it can be assumed that there is a fanatical following in that country for its ambassdors to IPL!

  • Stark62 on April 12, 2012, 10:16 GMT

    I guess no one wants to watch some random Aussie players!!!!

  • on April 12, 2012, 10:08 GMT

    Anything for some good live t20 action... :))) anywhere in the world. Beam it and we'll watch it :)))

  • on April 12, 2012, 9:22 GMT

    difficult to comment on the trends, but IPL has both Pros and Cons. Pros - It has brought forward so many Indian cricketers like Valthaty, Asnodkar, Amit Singh, Ashoke Dinda, Rahane, Nayar, Debabrata Das. We get a chance to see them in flesh and blood and see them play. Also the indian cricketers interact with Foreign recruits, mentors, coaches, which in reality enhances their game and mind sets. Some retired cricketers are getting some kind of involvement in the game as player, capt, mentor or coaches. e.g lesser known cricketers like Vikram Rathod is in the support staff of Kings XI, Ashish Kapoor is on DD etc.

    Cons - Too long tournament, cricketers are playing for money and not for the country (Gayle, Pollard) prime example, definitely money churners.

    But looking at the filled stadium how can you say the IPL is on decline. TV viewerships are distributed by emergence of internet viewership. 4 PM matches are hardly viewed by office goers as it is followed on internet.

  • on April 12, 2012, 9:09 GMT

    Too many politics. Too many nepotism ruins the attraction. How long IPL can sustain with this. Say KKR, Dada was out, now Bengali cricketers' not in Bengal team. Shakib is one of the biggest attraction but often left out. He is far effective player than Lee in subcontinent. Why SRK can't do "Chak De Kolkata" like "Chak De India"? Film stars are star in fantasy not in reality, it is proven.

  • on April 12, 2012, 9:01 GMT

    its a fact,because are got fed up seeing same and same thing every year and tournament is too long playing almost 76 matches. ipl governerning council should makew ipl short and sweety.

  • ziggy500 on April 12, 2012, 8:22 GMT

    the indians are all still watching, the rest of the world are moving on

  • ziggy500 on April 12, 2012, 8:19 GMT

    its too long and tiring, it should be a quick fast paced tournament. the cricketers and managment involved should focus more on good quality cricket than the dollar signs

  • on April 12, 2012, 8:15 GMT

    The reduction in the viewership is mainly due to the powercut problem in all over tamil nadu... :):)

  • streetblader on April 12, 2012, 7:43 GMT

    I hate to see some of those indian players celebrate upon reaching a landmark or hitting the winning runs... The celebrations that were sparked off after seeing rohit sharma hit that last ball six, you would never imagine its the same team that has lost 8 away test matches in a row, failed to make the finals of the tri series in australia, lost to bangladesh and exited out of the asia cup... to say it in hindi, besharmi ki hadd paar kar gaye ye log... i hope the IPL goes down even more...

  • RhythmMithuSports on April 12, 2012, 7:42 GMT

    Bcoz of no Pakistani player's included for the IPL........

  • on April 12, 2012, 7:12 GMT

    Include Pakistani players, viewership will increase.

  • on April 12, 2012, 7:09 GMT

    I am an Indian...If Indians would have performed upto the mark in England and Aussies ...keep aside the hammering...England too lost 5 tests in Sub Continent but not by big margins like India .... IPL will attract viewers only when India performs overseas....IPL is domestic T20 ...not international cricket after all !!

  • anshu.s on April 12, 2012, 6:53 GMT

    All the IPL haters n test enthusiasts who are all salivating at the drop in ratings should be wary,i would like to point out that test series beetween India and Australia had a rating of just 0.28 and CB series maximum was 2.5,prior to that 50 over series against England n WL had low ratings of 1.8 to 2.6,all these figures pale in comparison to IPL's rating of 3.76.Despite the schorching heat all the matches have been nearly housefull.Only downslide has been poor pitches n one-sided matches.

  • ziggy500 on April 12, 2012, 6:49 GMT

    i reckon ipl is boring, there isn't a single channel that shows it in aus anyway

  • Ravs1504 on April 12, 2012, 6:17 GMT

    Perfect!! Not long ago a BCCI official in his typical i dont' care about indian fans said that the recent poor performance by indian team will not affect ipl viewrship. i am glad about the drop. i dont' have anything against ipl but i hate bcci indifferent attitude to the recent disaster tours.

  • on April 12, 2012, 6:12 GMT

    The mail problem is shuffling of players among the different teams. Its difficult to keep track of this. There should not be any auction every 3 years.

  • on April 12, 2012, 5:46 GMT

    This might well be due to live streaming of ipl matches and live text commentary sites.and mobile score updates TV viewer ship alone doesn't give the real picture.

  • on April 12, 2012, 5:08 GMT

    Scrap these clubs... Hyderabad Players in Mumbai squad n viceversa.. dont hv sanctity for the names used.... So much Imbalances... Hardly any motive r zeal to show ......

  • nzcricket174 on April 12, 2012, 4:22 GMT

    Crowds are up from last year so who cares!

  • on April 12, 2012, 4:16 GMT

    I am the biggest fan of IPL, in our country cricket is newly established (Afghanistan), so it has many fans like me.

  • ASKhater on April 12, 2012, 3:29 GMT

    People lose interest when the organizers make too much changes in the teams for every season.

  • sumoNYR88 on April 12, 2012, 3:28 GMT

    Okay here's an academic take.

    The IPL and T20 cricket was designed to address two audiences. First, the curious (mostly) non-cricket following public that would finally think that cricket is 'fast paced', 'athletic' and therefore 'cool" - terms previously not associated with cricket in mainstream communities that have been rugby and association football dominated.

    Second, (it was hoped that) the aforementioned formats would excite traditional fan bases by getting a feel that cricket is on the rise again with fuller grounds and more youngsters taking an interest with the hope that it would mature into taking up the longer formats. This anticipated positive externality in my observations has had mixed results (i.e. only some county members attending t20 matches alongside families who buy game-day tickets even though the former can go for free!).

    In all, the IPL has had a remarkable impact on the sport, developing athleticism (scheduling is a different story) and widespread talent.

  • Dravid_Pujara_Gravitas on April 12, 2012, 3:27 GMT

    Who will watch IPL? Well, I will watch and so do million others. Who cares for those who don't watch.!

  • TheMysteryMan on April 12, 2012, 3:24 GMT

    People have just started following their teams now rather than watching all matches. At least that has been the case with myself and lot of my friends. With such long tournament its difficult to watch every match. Rather we chose not to watch every match so its not a borefest come the business end of the tournament. The ratings will pick up in the later half of the season.

    The biggest issue is the quality of broadcast. This year it has been poor. The stump microphone quality has been appalling. You cant hear the nicks many times. You cant hear the ball pitching like you do on international quality broadcast. Set Max and BCCI needs to get their production quality up. Adverts are not really an issue if you are subscribed to HD channel which has no adverts. This alone is enough to spend that extra little bit on HD subscription.

    In the end all these viewership numbers are just estimates. The pull of IPL is still strong. I am avid cricket fan who still enjoys tests, but I still love IPL.

  • Sunman81 on April 12, 2012, 3:17 GMT

    I agree with Sridhar Ramanujam view as mentioned in the article. Most of the people are now adapting selective viewing of matches. Also I would prefer watching a match which starts by 7 pm rather than 8 pm...

  • Romenevans on April 12, 2012, 3:16 GMT

    @ RC-XI - People who have nothing else to do in their life watch Test cricket for 5 daaaaaaaaamn looooooong days! I mean who have 5 days these days to watch a match end up with a draw? LOL test matches are boring. We have work to do, and a normal life to live and 5 days out of it, are way too much. Test cricket is boring and is dieing a slow death.

  • johnathonjosephs on April 12, 2012, 3:11 GMT

    Introducing Pakistani cricketers in will only give a small boost for maybe a year or two to the IPL. The real fault in the IPL is only allowing 4 foreigners. People want to see high quality cricketers instead of players who they will probably never watch in international matches. I want to see Kallis/Sangakkara/Tendulkar playing not see 3 domestic cricketers nobody has ever heard of

  • johnathonjosephs on April 12, 2012, 3:07 GMT

    @Naresh I agree. It used to be about showing the retired players playing like Hayden, McGrath, Warne, Lara, Ganguly, Gibbs, Jayasuriya, etc. Now it has completely changed into a money feast. Imagine if there was no foreign cap and the team could be 11 of the BEST players (any amount of foreigners playing). The whole world would watch it and the money/interest would just grow and grow. Fact is, nobody (at least the non-Indian fans) wants to see domestic nobodies playing just because they need to fill space up

  • on April 12, 2012, 3:03 GMT

    This does not account for the change from TV to watching it on Youtube channel. thats a major shift!

  • CandidIndian on April 12, 2012, 1:51 GMT

    India started the season as World Cup winners, tag of no 1 test team ,Patudi and Border Gavaskar trophy holders,CB series champions , Asia Cup champions and they have lost all these titles.So why would a die hard Indian fan will turn up to watch this money making carnival?

  • on April 12, 2012, 1:41 GMT

    IPL is rubbish as compared to test cricket though positive results in tests are due to one day and T20 cricket. Current test are more interesting and I have always enjoyed tests. Further ICC should intervene to include Pak players. Making excuses is no good.

  • on April 12, 2012, 0:44 GMT

    There is no wonder that IPL falls down as an entertainment option. It has become a miniature of ODI games. The same tactics applied in ODIs are used in IPL matches now. Coach and players are not keen to make the game big. They just need to win the game even if people gets bored watching the slow game.

    At the beginning 20-20 was a fast mode cricket. But, if it goes in IPL like pace a 10-10-Big Baash will be better. I gets bored watching IPL and I feel bad about IPL management because after they gives everything in its sluggish form, they expects people to love IPL. Just a Bad Money game now.

  • on April 12, 2012, 0:20 GMT

    Thats great news guys IPL is just pure entertainment. Look how india lost in England, aus and England lost in Pak and Srilanka. Its all coz of IPL players tries to play same shots in hurrey and lose their wickts thats why Indian team lost in 2-3 days . IPL is bad for cricket is should be played but priority should be your nation. Take example of Ishant sharma and Grame Smith they decided to quit IPL and go for their surguries rather than keep going with an injury coz they know next international season will be hectic. Last yr india played so many back to back games and lost almost all imp ones. Look @ rahul dravid played IPL and got bowled so many times coz after playing around 20 games of IPL your technique and mindset do changed. who cares if Delhi wins against Mumbai, Nation should win.Rohit shatma hited 6 in last ball and in aus he couldnt even hit 6 runs in whole tour pathetic, look WI playes not choosing countries shame on them. IPL is a shame test matches and ODIs are the best.

  • canadaaussie on April 11, 2012, 23:36 GMT

    Never watched it - never will.

  • Mitcher on April 11, 2012, 22:21 GMT

    Those "cricket" fans who worship the IPL have short attention spans. Is it any surprise that their long term interest in the game may also be short lived?

  • RC-XI on April 11, 2012, 22:21 GMT

    Someone said IPL is not cricket it is pure entertainment. I agree, IPL is for entertainment and people who watch IPL wants entertainment out of it. Serious cricketers watch TEST matches for 5days wasting the most valuable time in thier life. End of 5 days match will be drawn. There is more chance that at least one of the days it will rain. They digest lots of cricket but no entertainment. Come on...guys it is 21st century, you can't watch any sport for the whol day and for whole 5 days. Even though the classic cricket is test format, but who has time to watch it? if no one is watching it what's the use of playing it? IPL is the best bet for pure entertainment where you can watch every ball whether your team is batting or bowling and enojy complete game. Ratings will change for number of reasons, nothing to worry about IPL. It is the future of Indian Cricket in fact role model to the world cricket. Who cares it is real cricket or not is still cricket and it is still entertaining

  • bul98 on April 11, 2012, 22:17 GMT

    IPL is a joke - who cares about it. The real cricket is going on in WI, where I tried to watch every ball at my work in USA. What a game in Dark, equal fight between bat and ball. Have never watched an single gm of IPL becuase it's not cricket. For a real cricket fan IPL is disgrace to cricket.

  • on April 11, 2012, 21:57 GMT

    At the start the IPL had a good view and that was to have the world's best that retired or about to retired fetured in the 11 for example Glen Mcgrath, Lara, etc, but recently it became a money feast with no face to it. Who will watch?

  • asif2311 on April 11, 2012, 20:37 GMT

    As expected the ratings have gone down, its past 2 am and i am watching Aus chasing down 192 against the west indies on a day 5 track at barbados and i am a working professional indian who have followed cricket since the very day tendulkar made his debut in 1989, test cricket is the best and is test of a cricketer's ability, tonite in ipl a team smashed 198 another came within 15-20 runs of chasing that, thats a complete joke, cricket has always been a contest of bat and bowl, ipl is just entertainment and nt cricket....what say guys?

  • on April 11, 2012, 19:49 GMT

    the rules change every year according to the whims and fancies of BCCI.. the structure of the competition is not well defined and changes every year.. the teams don't get to play both home and away.. the tournament shifts from round robin to knockout.. the auction is a joke.. Pune held BCCI to ransom and they were given players after the auction was complete.. the teams are arbitrarily thrown out, why to induct them and throw them out later.. they are just killing the golden goose.. learn something from the BPL, La Liga etc;

  • Khans_word on April 11, 2012, 19:40 GMT

    I am not suprised that viewers ratings has dropped! The long tournament and force fed advertising doesn't help. The commentators and organisers always harp about the teams feature the best players from around the world etc. Which is a blatent lie, as a lot of the top best T20 players are among India's neighbours - Pakistan. I don't expect to see Pakistan players in IPL anytime soon (if ever). Its the IPL and the fans loss that the BCCI are bone-headed. Although they do set double standards in IPL, allowing Pakistan coaches and umpires to perform in IPL but not the players? Banning Pakistan players from CL T20 is just mean and unsportsman-like, but to be expected with the nature of the board. You don't nuture peaceful relations by painting a nation and its players guilty with the same brush because of a minority of gun-totting idiots. I don't expect any maturity from BCCI, nope, we will need to wait for the next generation of youth to take up the BCCI positions to get any fair play!

  • on April 11, 2012, 19:35 GMT

    Agree totally with Dinesh Vishvanathan. IPL is the prime reason for so many players from outside the metros getting cricket exposure. we even have genuine fast bowlers now aaron and yadav. It is only going to get better.

  • on April 11, 2012, 19:31 GMT

    These viewership ratings are Indian viewers only. so to all those saying it is due to their players not being included. Nobody in India cares about it, because every Indian worth his salt wants it to be that way.

  • on April 11, 2012, 19:11 GMT

    People who believe that the IPL is ruining cricket must be out of their minds. It has only been after the advent of the IPL that India won the World Cup, climbed to the top of the test rankings and then subsequently his reality. You can tell that Indians are yet to play the short ball delivered by overseas speedsters regardless of pitch. Besides all the evidence of our recent test losses, you can see how Indian batsmen hop and skip and are unable to tackle Morne Morkel and Dale Steyn. Exposing domestic players to such bowling can only be a good thing.

  • rajithwijepura on April 11, 2012, 19:03 GMT

    Indian cricket is reached decline stage. IPL is only one example.

  • crickiguy on April 11, 2012, 18:43 GMT

    IPL is here to stay. This league provided a platform to the young players who find it difficult to make it to the India XI. If NAscar racing with a total viewership of 7 million survives as a sporting event we are talking about 90 million viewers here. The naysayers will always be there but those numbers are not a joke.

  • mandi on April 11, 2012, 18:33 GMT

    i love ipl,live long ipl,heterz gonna hate,ipl is a part of our life nowdays

  • p77gin on April 11, 2012, 17:58 GMT

    if only there was a way that no one watches IPL, BCCI will get a slap in its face for ruining indian cricket! somehow i find the companies that are still willing to put money into it, bigger fools than anyone!

  • deoks on April 11, 2012, 17:57 GMT

    IPL with all it's imperfections is the only platform where the domestic players get an opportunity to play in front of such a large crowd. Also, it helps them earn some money. It's good for the local economy as well. I am big fan of Test cricket, but you to have to feel for the domestic players who have little chance of making to Indian XI. This is their ONLY opportunity. So for those IPL bashers, how many times do you guys turn up for a domestic ranji game? or even care to follow it here on cricinfo. Only thing I would wish is BCCI to be less greedy and tone down the entertainment factor a little bit (get rid of cheerleaders .. please) and keep the cricket purists interested. It is essential for the longevity of this game.

  • dariuscorny on April 11, 2012, 17:41 GMT

    make IPL a 20 day event as people nowadays dont hv time to watch such a lengthy tournament with useless matches.if the tounament is short each and every match becomes almost a knockout match thus brings curiosity and eagerness among the viewers.and also there are less chances of players involved getting injured.from IPL1 i had complain about its length.IPL shud not stopped as they unearth some new talent but make it short and selection of an uncapped player shud be made mandatory for every franchise for every season

  • ElBeeDubya on April 11, 2012, 17:40 GMT

    Why would anyone love IPL? Has it produced world conquering cricketers for India? (World Cup's major forces, Tendulkar,Yuvraj and Dhoni owe nothing to IPL but the newer players can't even get to the finals in Australia or Asia Cup. Outside, limited overs cricket (aka Test cricket), India has underperformed against WI and lost without much fight to England and Australia while touring.) This is not going to make Indian cricket fans get too enthusiastic about the league. They know that the STANDARD OF THE IPL CRICKET IS NOT WORLD CLASS DESPITE THE HOOPLA. IPL also takes away cricketers from many countries as well as creates FRICTION by interfering with international schedules. This means people outside India would view this league with much warmth either. It is good for a few cricketers but that is NOT GOING TO TRICKLE DOWN in any significant manner TO A VAST MAJORITY of 'professional' cricketers in India or elsewhere. Does anyone think that the positives outweigh the negatives?

  • on April 11, 2012, 17:39 GMT

    Needless to say, people expecting the tournament to be scrapped/shortened can enjoy their pipe dreams. It isn't going to happen, the various stakeholders are far too heavily invested in it. The tournament is here to stay, so why not just live with it? A very interesting point has been raised by a fellow commenter - why don't you ever focus on "declining ratings" for the CLT20? Could it have something to do with the fact that ESPNStar is the official broadcaster???

  • on April 11, 2012, 17:35 GMT

    I agree with a lot of comments here. Especially crikbuff.Its ruining the real cricket.The spirit of the game is lost with flashy dancers , too much money , unnecessary publicity and in turn ruining fitness of the cricketers.There is a saying" Your mother comes first but Country should always come before mother." Now cricketers and audience are not interested to watch test or ODI cricket anymore.A) Cricketers play IPL and underperform in real cricket - injuries , etc. B ) Real cricket has players with not high standards of the game and audience ratings fall.Where were those days when two countries would square off in a 6 test series and 7 one day series.. where were those days when every single over in a test match or ODI was watched biting nails or arguing with others. Everything ruined after 20-20 came in. Cricket is a gentleman's game. And with all the women now involved in this sport its more a celebrity star struck movie or a play. I am sure lot of people miss real cricket.

  • sweetspot on April 11, 2012, 17:34 GMT

    What rubbish! There is nothing to worry even if the figure settles down 20 points lower. People who talk like this drop is good for Test cricket should think about the figures Test cricket racks up - less than 15% of the IPL even for the top billed sides. The IPL is brand new still, and has shown much promise already. Test cricket has been around for donkeys years and has never shown anywhere near this kind of intense popularity. Get with it.

  • salman_0902 on April 11, 2012, 17:33 GMT

    IPL is boring. the team names are there but theu don'trepresent the actual cities or places. Mumbai doesnt have players from mumbai etc. so it doesnt bring any pride to the cities. the more money you have the big players you can buy. No emosttions involved.

  • doubtingthomas on April 11, 2012, 17:32 GMT

    I think the main reason here is Ravi Shastri. I can't listen to him even if someone paid me to.

  • on April 11, 2012, 17:01 GMT

    Great News Indeed !!!! Get Lost IPL !!!

  • crikbuff on April 11, 2012, 16:50 GMT

    This is good news for cricket. Indian cricket fans have finally realised that IPL is causing serious damage to Indian and world cricket. We have all seen how players are playing thru IPL and then missing international matches due to injury or to rest. Players now do not value test matches enough; losing international matches does not hurt our cricketers. It is time IPL is buried, and test cricket is given due importance!

  • dbping on April 11, 2012, 16:43 GMT

    Very happy to see this. Hope it goes down further.

  • remnant on April 11, 2012, 16:41 GMT

    Despite the low rating, I'm sure the IPL has created a niche for itself. Its a big reason why other countries have started their own doemstic premier cricket leagues. Would a failed model be replicated?

    IPL could promote more quality without compromizing on quantity by increasing the no. of international players per match to 5 instead of the current 4, as the local content in the teams, especially the non capped local players have not stepped up, by and large. But then this would go against one of the stated objectives of promoting local talent. Perhaps a case of chicken and egg!

    But those who say or wish for its death are completely off the mark. Its an awaited event to a lot of people who want to see teams comprising of quality international cast playing for a common cause.

    This is indeed an evolution of cricket.

  • Raki99 on April 11, 2012, 16:36 GMT

    If India Does well again, the ratings would go high up again. Last year it was immidiately after the worlcup so there was drop in the ratings. Since than india is not doing that well and people have figured out that there is nothing new in this. Also there is just too much cricket on indian channels. Here in US we have so many sports and each have its own season. People Never get Bored with NFL,or college footbal or for that matter NBA or NHL.

  • on April 11, 2012, 16:30 GMT

    the main reason for this is there is no goal for viewers. but when icc t20 wc will underway people will see all matches even ireland vs Afghanistan coz then there will be a goal to achieve .

  • Siva_S on April 11, 2012, 16:25 GMT

    i agree with veerapan89...... every1 to whom we talk abt IPL says its got borin now-a-days......its not the matter of money but onl that the people have got bored of it.....maybe because there is not much big hitting right from the first game as mentioned by arifbag123. teams boost up their strength and hiitings only after 3/4th of the tournament is over.....

  • on April 11, 2012, 16:24 GMT

    This article has got a lot more views than the actual matches itself..

  • sanjaycrickfan on April 11, 2012, 16:22 GMT

    I only switch on the tv set to watch cricket and IPL. I dont remember the last time I watched tv even for an hour when there was no cricket. For everything else, there is the internet of course. I would rather stick needles in my eyes than watch Indian news channels and entertainment channels.

  • rockyyy on April 11, 2012, 16:16 GMT

    grt result!!!!!!! t20 shud fail!!!!!!!!! only then test cricket will grow

  • zico123 on April 11, 2012, 16:08 GMT

    IPL 1 i watches mostly, IPL2 and 3 selectively, IPL4 i watched only semis and final, IPL5 and onwards i have no plans to watch, i am done with IPL, unless it is curtailed down to 2-3 weeks event

  • zico123 on April 11, 2012, 16:05 GMT

    honestly IPL tournament is way tooooooooo long, too many matches to keep track of !!if it is cut short to 2-3 week event at the most, then it will get the best viewership

  • on April 11, 2012, 15:56 GMT

    It's just that more people are watching it Live Streaming on the internet,than TV!

  • on April 11, 2012, 15:55 GMT

    Major thing Lalit modi is not there. Bring back him. all things would climb up again

  • A.Ak on April 11, 2012, 15:40 GMT

    IPL is great now, because I could still see great players like Dravid playing cricket for little longer and still bring some class, oldies like Gunguly and Murali still playing, and players like Fleming, Robin singh, Styris, Johnty, Donald, Pollock...are still kept around, too old cricketers in the commentary... and fun. What else we want? . I think rating is not the only thing that matters.

  • on April 11, 2012, 15:31 GMT

    I dunno...from the way the IPL is discussed in our class in school, it would feel like everyone in India is watching it. But well, that is a very small sample. I'm pretty sure that the IPL viewer-ship will pick up soon...the matches seem much more interesting this season, as compared to last season. Also, about the selective viewing, people are bound to watch only their favorite teams. For example, in the EPL, not many people will watch all the matches...not everyone will watch QPR vs Blackburn Rovers except for the fans. I would say the IPL is going on the same track as EPL.

  • fixerupper on April 11, 2012, 15:11 GMT

    The drop in viewership is likely related to a number of factors. The recent abysmal performance of the Indian team, the overmilking of the cricket cash cow by BCCI, the constant media barrage are but a few. The T20 format is itself gimmicky and BCCI has to come up with new tricks constantly to sustain viewer interest, a la the pseudo sport of WWE. While one can attribute this to growing pains as well, there has to be a pause, otherwise it becomes as mundane as watching the same dull advert over and over again.

  • on April 11, 2012, 15:05 GMT

    The problem is not with IPL per-se. It is whole way Indian cricket is being handled. The organisers thought that this year will be a success as there were no international cricket in India. But India was playing continuously. An extremely boring CB triseries and an unnecessary Asia cup. It is the TV viewership fatigue. I dont think situation will be any different next year. England and Australia touring still makes sense but New Zealand and Bangladesh??

  • wnwn on April 11, 2012, 14:45 GMT

    Too long, too many teams and Danny Morrison is unbearable.

  • manish666 on April 11, 2012, 14:23 GMT

    who so ever say that IPL not popular,should have been to KOTLA yesterday...it was jam packed with hardly a seat unoccupied...and people were so much in the game that it was a carnival out there....IPL IS HUGELY POPULAR..AT LEAST STADIUM SCENARIO TELLS IT TO ME...

  • AJ_Tiger86 on April 11, 2012, 14:17 GMT

    They should allow 7, 8 or 9 overseas players in the starting XI. Otherwise, it is boring to watch low quality cricketers perform.

  • Sagay-Ed on April 11, 2012, 14:14 GMT

    There was good crowd in some of the games e.g. 50k+. IPL still has not lost its glamour, despite all the underplaying... FACT.

  • Zahidsaltin on April 11, 2012, 14:01 GMT

    Viewership will surely decline in coming years too. Craze of IPL is vanishing and IPL has seen no product development in past three years to keep the craze going. (1) IPL should not be an old boys league, it should not let the retired players like Ganguly, Gilchrist etc hang on to the IPL dollars. (2) IPL should include 2 teams from Pakistan and one each from SL & BD (3) IPL should be spread over whole year.

  • on April 11, 2012, 14:00 GMT

    WELL WHAT DID IPL EXPECT??? NO PAKISTAN PLAYERS = REDUCING THE AUDIENCE OF HALF THE WORLD!!! THEY ARE MISSING OUT BIG TIME THE AUDIENCE OF UK, USA, ALL OF MIDDLE EAST AND MANY MORE! you gotta understand there are pakistanis all over the world. India making ipl mixed as possible including pakistan players would have been thrilling! this news is no surprise!

  • praful_cric on April 11, 2012, 13:54 GMT

    Nice article and research... IPL is really lengthy and boring now... too many matches and less quality of cricket.... I have opted out this years IPL... WI is playing better cricket with aussies then this star stubbed IPL teams.

  • veerapan89 on April 11, 2012, 13:48 GMT

    Not really surprised to see a fall... anyone who I've talked to, and I agree, have said that the games are so boring. There's only been one match which had a close finish, other than that, its been pretty much one-sided affairs...

  • TeamGame on April 11, 2012, 13:48 GMT

    People realized better do something than watching IPL cricket and wasting time! I hope more people should realize it and should not to lose time, money.

  • arifbag123 on April 11, 2012, 13:48 GMT

    it is because there in no rush or no contest of start of the tournament,when it will come to its last momment then the viewers will turn into ipl because that time every team tries hard to reach into final four.

  • on April 11, 2012, 13:45 GMT

    I am very pleased to read that the overall viewership has declined....since the cricketers and the administrators are too greedy to care, it looks like the people have a message for them....it is true that to an extent, people watch matches selectively...but if India continues to flop in international matches, just the presence of SRT, Dravid, Ganguly, etc. in IPL will not help...the administrators should be looking to groom future TEST cricketers for India, not bowlers who are cannon fodder abroad....India will always have talented batters, but unless bowlers are similarly nurtured, it will be tough for India to consistently challenge abroad...we could learn from the Aussies' spirit in Barbados, but will we?

  • on April 11, 2012, 13:41 GMT

    Espn cricinfo publishes ratings only for IPL and not for Champions League T20 ,because they are telecasting CLT20..... Anyway people love IPL,and its never gonna change !!!

  • on April 11, 2012, 13:37 GMT

    This league should be flop,,, then we can see premature retired cricketers like Maliga back in action for the country

  • CarDroid on April 11, 2012, 13:37 GMT

    IPL 1 - watched most of the matches on telly IPL 2 - watched the semis and the finals on telly IPL 3 - watched only the finals on telly IPL 4 - watched most of Mumbai's matches, for Malinga :) IPL 5 - will probably watch a few RR matches on telly, last chance to watch Dravid playing Go figure.

  • TATTUs on April 11, 2012, 13:34 GMT

    No surprise! Its a joke with zillion games. Also there is nothing special in what players are doing there. Any guy who plays decent cricket can go and smack the ball on his day.

  • Cpt.Meanster on April 11, 2012, 13:32 GMT

    The IPL is a long tournament. There is no work around for this. If you wanna play a shortened tournament then the only way is a 1 off round robin with the semi finals and the finals. Now that would be a SUPER SHORT tournament in an already super short format of the game. That would be disastrous if some games don't turn out to be spectacles. I am sure the BCCI aren't fools to do that. The present format will continue for years. So what if people choose to be selective. Human beings are sentient creatures. They can choose whatever they wanna do. I love the beach but that doesn't mean I spend every day at the beach surfing. Ridiculous media people.

  • on April 11, 2012, 13:29 GMT

    Too many matches is the reason and only some teams are looking stronger than other teams. I wanted to see Sachin playing when he came to vizag but it did not happen, many tickets got sold because of Sachin coming to vizag. If not it would not as many viewers as it turned out to be on the match day. Whatever the bottom line is too many matches will lose the flavour of T20 cricket. Every year players must play for different side not just stick to some teams like Sachin playing for only Mumbai Indians and Dhoni for CSK. what would be CSK if Dhoni is not playing for that side.

  • agam99 on April 11, 2012, 13:28 GMT

    Aaah....we all know how authentic are these TV ratings anyway....the grounds have been packed to full in each and every game of this season and that speaks volumes about popularity of IPL in India..enough said !!

  • here2rock on April 11, 2012, 13:25 GMT

    Too many matches. IPL need to half the number of matches then I will be intersted in following it. It is too hard to keep the progress of any team as they have a million more matches to play! It is just a money spinning tournanment. It will die the slow death unless they wake up to it.

  • Chuck_Nunchuck on April 11, 2012, 13:21 GMT

    wowsers! isnt that a good news.

  • Arpra on April 11, 2012, 13:19 GMT

    Great news if it results in curtailing the duration of the tournament.

  • cndu05 on April 11, 2012, 13:18 GMT

    Deccan Chargers Team has no stars, except White, Steyn & Sanga, there is no stardom to like them like in the first three versions of the league.. so ultimately the viewership declines

  • johnathonjosephs on April 11, 2012, 13:17 GMT

    Not surprising. I don't know how the fans in India are taking the IPL, but non-Indian fans outside the country don't really care for what goes on in the IPL. I live in the US, so games either occur at 3 or 8 AM. I usually wake up, look at the score and go on with my day. However if it was India playing a Test/ODI/T20, I would probably watch it and be more active. Face it, people don't want to see unknown domestic cricketers playing. They want to see quality cricket. Change the number of international players up to 5 or even 6 and you will get more viewers. The higher you raise up international players, the more proportional viewers you will get. Allowing the Pakistanis to play can't hurt the amount of views either

  • SurlyCynic on April 11, 2012, 13:16 GMT

    Every year I try to watch the IPL, and do enjoy seeing the likes of Gilly, AB, Steyn, Dhoni all playing in the same league. But after a while I simply cannot listen to the likes of Danny Morrison screaming "he's DLFed that into the stands!" any longer. There are good aspects to the IPL, and I realise they need the advertising revenue, but some of these commercial 'innovations' make the game less watchable.

  • on April 11, 2012, 13:08 GMT

    lets not forget about youtube..

  • on April 11, 2012, 13:08 GMT

    Include Pakistani Players in the League and will surely increase the viewer ship. Pakistan have many world class players in T20 cricket.

  • mrcool on April 11, 2012, 12:58 GMT

    I watch IPL only to see Robin uthappa's batting as selectors not giving him proper chance to play for indian team.

  • Kaze on April 11, 2012, 12:57 GMT

    What do you expect, IPL is boring too many no name players.

  • Milind_Jadhav on April 11, 2012, 12:55 GMT

    Difficult to comment without knowing the trends, patterns and other details. However, is it possible that the viewership dust is settling down and the really interested people are watching as opposed to everybody who watched the earlier cycles? The inflationary pricing models adopted by BCCI may also be turning out to be counter productive and of course, its ham handed approach dealing with the media and everybody else.

  • Adwait1 on April 11, 2012, 12:52 GMT

    Is internet streaming the main reason behind this?

  • on April 11, 2012, 12:49 GMT

    For GOD's sake please drop IPL. Players no longer take pride for playing for their nation. They are content with the money they make from IPL.

  • Sinhaya on April 11, 2012, 12:45 GMT

    I strongly urge the organizers to trim this IPL down to 4 weeks. 7 weeks is way too long. By trimming this down to 4 weeks, interruptions with the West Indies home cricket season can also be minimized.

  • Bruisers on April 11, 2012, 12:43 GMT

    It could be due to the low scoring matches... There were plenty of close matches last season whereas this time its been mainly one-sided affairs..

  • alikhan224 on April 11, 2012, 12:41 GMT

    It was very much on the cards...although it seems much much better than the 2011 version, but even then IPL was like a bubble which had burst last year.

  • tariq_16 on April 11, 2012, 12:37 GMT

    well not a surprise, they lost the fan community of bangladesh for sure.

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  • tariq_16 on April 11, 2012, 12:37 GMT

    well not a surprise, they lost the fan community of bangladesh for sure.

  • alikhan224 on April 11, 2012, 12:41 GMT

    It was very much on the cards...although it seems much much better than the 2011 version, but even then IPL was like a bubble which had burst last year.

  • Bruisers on April 11, 2012, 12:43 GMT

    It could be due to the low scoring matches... There were plenty of close matches last season whereas this time its been mainly one-sided affairs..

  • Sinhaya on April 11, 2012, 12:45 GMT

    I strongly urge the organizers to trim this IPL down to 4 weeks. 7 weeks is way too long. By trimming this down to 4 weeks, interruptions with the West Indies home cricket season can also be minimized.

  • on April 11, 2012, 12:49 GMT

    For GOD's sake please drop IPL. Players no longer take pride for playing for their nation. They are content with the money they make from IPL.

  • Adwait1 on April 11, 2012, 12:52 GMT

    Is internet streaming the main reason behind this?

  • Milind_Jadhav on April 11, 2012, 12:55 GMT

    Difficult to comment without knowing the trends, patterns and other details. However, is it possible that the viewership dust is settling down and the really interested people are watching as opposed to everybody who watched the earlier cycles? The inflationary pricing models adopted by BCCI may also be turning out to be counter productive and of course, its ham handed approach dealing with the media and everybody else.

  • Kaze on April 11, 2012, 12:57 GMT

    What do you expect, IPL is boring too many no name players.

  • mrcool on April 11, 2012, 12:58 GMT

    I watch IPL only to see Robin uthappa's batting as selectors not giving him proper chance to play for indian team.

  • on April 11, 2012, 13:08 GMT

    Include Pakistani Players in the League and will surely increase the viewer ship. Pakistan have many world class players in T20 cricket.