ICC Europe signs new kit deal

The ICC Europe and Cricket Factory have announced the signing of a deal “as part of the overall commitment to help grow the great game across Europe”.

Cricket Factory is a manufacturer of equipment who, the ICC says, are a good partner because the “accessible nature of its design allows for a wide range of abilities to participate in Cricket Factory related activities. It has been utilised extensively by the ECB in England and Wales over several years both as an equipment range into clubs, schools and community groups, and also as the key feature of the ECB National road show to promote engagement in the sport for children, young people and adults.”

Since February 2012, Cricket Factory has worked alongside ICC Europe and was present at the ICC European Conference in April, where European members had the chance to interact with the Cricket Factory team at Lord’s and have a first-hand experience of the equipment and its wide ranging use.

An ICC statement said it “recognises the huge potential of this partnership and how it can benefit members at grassroots level to encourage wider and greater participation amongst young people and adults, whilst at the same time being used to support cricket skill development in coaching and training programmes.”