India repeat England's Twenty20 mistake
In the Guardian , Mike Selvey analyses the flagging viewership of IPL 2011, and says India should have learned from England, who went overboard with the number of domestic Twenty20 matches in a season and thus made the novel concept humdrum.
Dustin Silgardo
25-Feb-2013
In the Guardian, Mike Selvey analyses the flagging viewership of IPL 2011, and says India should have learned from England, who went overboard with the number of domestic Twenty20 matches in a season and thus made the novel concept humdrum.
The third ought to be the most worrying, though, and it comes back to the English experience. The marketing people call this "cricket fatigue", which in essence means that a quarter to a fifth of those who followed IPL last year have had enough of it. Few games have caught the imagination.
Dustin Silgardo is a former sub-editor at ESPNcricinfo