Japan and the Woodpecker

Cricket associations and New York advertising agencies usually do not have much in common, however it's the love of cricket that has brought together the Japan Cricket Association and ad agency Imperial Woodpecker.

The relationship between the two organisations is still going strong after three years, even though they have never met in person. Imperial Woodpecker's logo is proudly displayed on the Japan men's team uniform and many opposition teams have named the Japan side "the woodpeckers" because of it.